Last week became FCA regulated and as such we are delighted to welcome them to the Good Money Guide.

For those that are not familiar with, they have been around since 2016, have around 300,000 clients, over 2,000+ markets and operate in over 50 countries. just offer CFD trading at the moment, with spread betting in the pipeline (following the FCA approval).

Until recently they were regulated in Cyprus, but hired IG veteran Ivan Gowan as CEO to take the helm in January 2018.

Ivan spent 15 years at IG has Head of IT and then Chief Digital Experience Officer. So has a pretty powerful arsenal of user analytics to fold into

What’s interesting about is that they are building a trading platform from scratch. And this a hefty team of developers in place are aiming for the most intuitive online trading app by using AI to improve the user experience.

That’s what they said when I met them at their London offices over the summer anyway. They aim to make everything simple for traders. From making sure the buy and sell buttons are within a thumbs reach to minimising drop-offs through intelligence account opening forms.

Whilst more and more volume is put through on mobile trading apps, they are still very much an afterthought for established brokers. We’ll be taking an in-depth look at the app soon to see what all the fuss is about and write up a thorough app review.

If you are that way included you can view the entry in the FCA register here. In due course, we will publish a CEO interview with Ivan Gowan (CEO) and initiate coverage of all their latest product and trading platform updates.

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