4.3
243 Good Money Guide users have given this provider a review rating of 4.3 out of 5 based on their genuine experience.
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Moneyfarm Customer Reviews & Expert Rating

  • Moneyfarm is highly rated in both expert and user reviews, boasting an average of 4.3/5 from 243 user reviews. Users appreciate the platform’s ease of use and the ability to invest in a variety of assets, including shares and ETFs. However, some have raised concerns about customer service and issues with account management.
  • Experts commend Moneyfarm for its user-friendly interface and low fees, highlighting its unique position as a digital wealth manager that allows for both automated portfolio management and individual investment choices. They note the platform’s strong customer service and diverse portfolio options, although the minimum investment requirement is considered high.
  • Users frequently praise Moneyfarm for its excellent customer service and straightforward investment process, often mentioning the platform’s reliability and good returns. However, there are notable criticisms regarding account management issues and unexpected fees, which have led to frustrations for some customers.

A Rabble of Thieves

8th June 2026

After receiving my £10,000 into a Stocks and Shares ISA, they then proceeded to close the account and refuse to return the money. The financial Ombudsman is now having to get involved. Liars, cheats, frauds. Despicable company that must be avoided.

JP K
Verified

Awful company that shirks responsibility when they’ve made errors

5th June 2026

Dreadful business.

Messed up transferring my money into a pension account and has since offered me a pathetic £200 in compensation for the several thousands (>£10k) that it has cost me.

Technology clearly doesn’t work. Despite speaking to their team about 5/6 times they still were unable to allocate my funds to my pension on time.

Have since blamed the error on not being able to “automatically allocate” money into the fund despite me speaking to them several times before the end of the tax year and knowing exactly what I wanted to achieve.

Hiding behind pathetic excuses and not interested in making this right for a customer. It would be refreshing if they would hold up their hands when a clear error has been made, but instead they would rather push the financial loss onto me.

Dreadful business to deal with.

Phil Waters
Verified

Misleading Interest Rate on Cash ISA and Bad Customer Service

31st March 2026

I have just transferred a Cash ISA over to Moneyfarm from Zopa, due to better interest rates. The transfer went smoothly, however the value of the ISA has decreased, even though the interest rate is currently quoted as 4.33%. I’m no financial wizard, but by my reckoning the value should be going up, rather than down. The ‘Chat to Us’ section was of no help and my email to customer services went unanswered. Very disappointed! I will be moving my Cash ISA somewhere else before it disappears completely. Zopa we’re far better by comparison and their website was, in my opinion, more user friendly.

A Smith

Excellent

29th January 2026

Consistently good performance

John Figueriedo

Professional

29th January 2026

Pretty much “outstanding” , easy to contact, smart folk at the other end of the phone along with great financial returns – simple as.

Robin Maguire

Customer service

6th January 2026

Moneyfarm offers an excellent straightforward platform for investing in a stocks and shares ISA, with ethical options available. I particularly value the clear communication and helpful customer service, with regular updates provided both regarding my specific product and also news and education around broader market conditions.

Jo Green

Reliable and helpful

5th January 2026

Sipp

Russell Wood

ONE TO BET ON THIS YEAR

5th January 2026

KEEPS YOU UP TO DATE AT ALL TIMES

ROBERT SHORT

AVOID – Misleading, Low Returns, Extra Fees

14th February 2025

Drawn into Moneyfarm with a misleading advert, I’m very disappointed. Call centre staff hiding behind terms & conditions to add fees when trying to withdraw my cash.

Returns from Moneyfarm (even on 6/7 risk) have been lower than Wealthify and way lower than Santander (all invested same amount at the same time).

Definitely avoid this one, invest with a proper bank or take independent financial advice, I feel like I’m been scammed by Moneyfarm.

Steve Hull
Verified

Excellent service and return for the economic layman!

5th February 2025

I have a stocks and shares ISA in a mid- risk portfolio. I consider it is well curated. Periodically it is tweaked and improved. I also appreciate that I can call and speak to a knowledgeable staff member who will advise me on risk level and contents of my portfolio. Money farm has an excellent App that is secure, several billion pounds of investment behind it and I feel well looked after.

James Procter

Moneyfarm

3rd February 2025

This is a ‘Robo’ advisor, the middle man between either using the expensive services of a financial adviser or doing it all yourself. Not the cheapest investment option. Ideal for the beginner investor, their is a friendly knowledgeable team on hand you can contact via email or phone if you need a helping hand. Their online platform is very attractive, easy to understand and user friendly. Steady ongoing performance, with the ability to switch up or down the risk scale should you so wish. A simple annual questionnaire determines your appetite for risk. Regular news articles and updates on how your chosen fund is performing.

Robert Butwell
Verified

easy to deal with

30th October 2024

excellent service

Philip Johnson

Intuitive access and good performance

25th October 2024

I m very pleased wit their performance so far.

Chris Thompson

For me, they are an…

30th June 2024

For me, they are an exceptional business and long may that continue. Enjoyed being part of the journey since 2017 and would highly recommend. Feel I am in very good hands when it comes to wealth management.Thank you!

Julian Bannister

very good

29th June 2024

very good

Kevin William Henderson

The “human touch” when seeking…

29th June 2024

The “human touch” when seeking general advice around products & how best to use those products .

Richard SCott

?

27th June 2024

?

Gerard Gaskin

use them on line

26th June 2024

use them on line

Rupert Sean Bellamy

valid service for letting others…

23rd June 2024

valid service for letting others invest for you

Giuseppe Trovato

Can’t fault them for customer…

23rd June 2024

Can’t fault them for customer service and investment advice

GEOFFREY ALAN WINSLOW
Moneyfarm Digital Wealth Management Review
Moneyfarm

Provider: Moneyfarm

Verdict: Moneyfarm is a digital wealth manager that aims to make personal investing simple and accessible. It was launched initially in Italy in 2012 by Italian bankers Paolo Galvani and Giovanni Dapra and entered the UK in 2016 and has big-name financial backers such as Allianz Global Investors, Cabot Square Capital, United Ventures and Poste Italiane.

Is Moneyfarm any good for wealth management?

Yes, Moneyfarm is more of a digital wealth manager rather than a robo-advisor as the portfolios are put together by investment managers, rather than automatically. The automation, as it were, is fine-tuning your portfolio to match your risk/reward choices. Unlike with other robo-advisors, with Moneyfarm you can also top up your portfolio with individual shares and ETFs.

Fees: Moneyfarm charges 0.75% to 0.6% up to £100k then 0.45% to 0.35% over £100k. Moneyfarm investing account fees are scaled between 0.75% for accounts between £500 and £50,000, then above £100k are 0.45% to 0.35%. Average investment fund fees are 0.2% and the average market spread when buying and selling is 0.10%.

Market Access: You can invest in 7 pre-made portfolios, but also (unlike a lot of other digital wealth managers and robo-adviors) also buy individual shares, ETFs, bonds and mutual funds online. It’s a bit of a shame you can’t buy US stocks, But Moneyfarm is best really for setting up regular investments in a GIA, ISA or SIPP, then letting them grow over time without too much tinkering and speculating on Tech stocks.

App & Platform: It’s really easy to use, plus it puts you through your paces to make sure you understand what you are investing in. Apparently, my Moneyfarm investor profile is “pioneering”, which means I want to take on more risk for potentially better returns.

Customer Service: This is mostly online as you’d expect but solves all issues – I’ve had some good calls with Moneyfarm about how its products work over the years, and its people really know their stuff. If you want to find out more about the ethos, you can read my interview with the CEO Giovanni Daprà on how they are so much more than a robo-advisor.

Research & Analysis: Not much to speak of other than a few guides, but that’s ok, as I don’t really want Moneyfarm spamming me with stock trading ideas.

Moneyfarm Portfolio Allocation

Pros

  • Easy to use with low fees
  • The ability to buy shares, bonds, ETFs & funds
  • Diverse managed portfolios

 

 

Cons

  • High £500 minimum investment
  • 0.75%* account fee is relatively high
  • Pricing
    (5)
  • Market Access
    (5)
  • Online Platform
    (5)
  • Customer Service
    (5)
  • Research & Analysis
    (5)
Overall
5
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