The Good Money Guide is a comparison site and guide for investment accounts, products and services. Through in-depth expert guides, client reviews, interviews, news and views we aim to connect clients to the most appropriate financial service provider for their needs.

Why Compare With Good Money Guide?

"We have two decades experience in the investment industry and through our network of experts, analysts, comparison tools, guides, news, reviews and interviews are able to connect investors to the most appropriate brokers and financial service providers.

Richard Berry, Founder - Good Money Guide

Our Contributors

Richard Berry

Richard founded the Good Money Guide (previously Good Broker Guide) in 2015 and has been a broker for 20 years most recently at Investors Intelligence and previously a multi-asset derivatives broker at MF Global (Man Financial). Richard started his career working as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson) after interning on the NYMEX oil trading floor in New York and London IPE in 2001 & 2000.

Jackson Wong

Jackson has over 10 years experience as a financial analyst. Previously a director of Stockcube Research as head of Investors Intelligence providing market timing advice and research to some of the world largest institutions and hedge funds.

Expertise: Global macroeconomic investment strategy, statistical backtesting, asset allocation, and cross-asset research.

Jackson has a PhD in Finance from Durham University.

Tarquin Coe

Tarquin has produced the Coe Report for major hedge funds across the globe for over a decade. Through this he has fostered a unique and innovative approach to analyzing the market ecosystem, an entity he considers to be just a technological manifestation of nature. To harness ideas, he studied further, a Graduate Degree in Software Engineering at Kingston University, London, where he achieved a Distinction. He then achieved another distinction, in the U.K.'s Society of Technical Analysts Diploma, studied at the London School of Economics.

Dan Moczulski

Dan Moczulski is CEO of Star Financial Systems, to find out more about their brokerage solution view their website or request a demo here.

Emily Perryman

Emily Perryman is a freelance financial journalist with over a decade of experience writing for national, consumer and trade publications. She specialises in investments, pensions, property, fintech and tax. Emily was previously the personal finance editor at Shares magazine.

Jonathan Davis

Jonathan Davis MCSI has been analysing and writing about financial markets for more than 35 years. Initially, as a business journalist on The Times, The Economist and The Independent, more recently as a qualified professional investor and founder/editor of the Independent-Investor.com website.

Simon Young

Simon Young was a journalist for 20 years, becoming a news editor on national newspapers including the Sunday Express. He went on to lead the teams at one of the world’s largest online companies before setting up Magic Word Media.

Simon Read

Simon Read is a money writer and broadcaster. He writes for the BBC, the Evening Standard, Daily Mirror and appears as a money commentator on several tv and radio stations. He is Moneywise Magazine’s Fight For Your Rights columnist and writes a monthly column for Financial Adviser magazine.

Tom Cropper

Tom Cropper is a financial journalist with work which has appeared in titles such as the Guardian, Euromoney and many others.

Malcolm Pryor

Malcolm Pryor is a member of the Society of Technical Analysts in the UK and has been designated a Certified Financial Technician by the International Federation of Technical Analysts. An industry expert in spread betting, best selling author, trader and trading coach

Edward Sheldon

Before becoming an investment writer, Edward spent 15 years working in private wealth management and institutional asset management, both in the UK and in Australia. Edward holds a Commerce degree from the University of Melbourne, as well as the Investment Management Certificate (IMC) and the highly-regarded Chartered Financial Analyst (CFA) qualification.

Robin Powell

Robin Powell is a freelance journalist. He blogs as The Evidence-Based Investor, and you can find him on Twitter @RobinJPowell.

Gill Wadsworth

Gill has 14 years' experience in financial journalism, has been an editor on an FT publication and produced articles for Financial Times, Financial News, Pensions Expert, Pensions Insight, National Association of Pension Funds, Portfolio Institutional, Engaged Investor, IPE

Ruth Jackson-Kirby
Ruth Jackson-Kirby has been writing about personal finance for 15 years. She writes for The Sunday Times, Good Housekeeping, MoneyWeek and Moneywise.
Hannah Smith
Hannah Smith is a freelance financial journalist with 14 years’ experience covering asset management, personal finance and business. She writes for a range of consumer and B2B publications including Money Observer, Shares, MoneyWeek, FE Trustnet, Morningstar, Investment Week and has broadcast experience producing for BBC Radio 5 Live Business.

What We Do & Who We Do It For

Our objective is to present the best pricing, accounts and compare the features that are important to traders. By comparing the key features we can offer a quick way to compare the best choice therefore allowing traders to make an informed choice when choosing a new or switching providers. Sponsored and featured brokers sometimes appear first but we also include brokers we do not have financial relationships with. We provide independent comparisons and may receive a form of compensation for including some companies in the tables.

How We Make Money

This is import to both us and you.  First thing first though. It doesn't matter how big a company's pockets are, you can't just pay to be featured on the Good Money Guide. We only include companies that we have either used ourselves, know the senior management, have a good reputation within the industry and with their customers or do something really different. We will often include big brands so they can be compared to alternative disruptive providers.

If you click on the outbound links in the comparison tables or review pages companies pay us in one fo the below ways.

  • Pay per click - companies pay us a fee everytime you click on a link from our website to theirs.
  • Cost per aquisition - companies pay us a fee everytime we intrdouce a customers
  • Revenue share or rebate - we receive a percentage of the revenue generated from accounts introduced.
  • Fixed fee - a company pays us a fixed fee for being featured in the comparison tables

We do not run third party advertising networks on the Good Money Guide, in my opinion they are far too easy for spammers, scammers and unscruplious advertisers to infiltrate. We maintain complete control of the financial service providers that are promoted. Richard Berry

The types of agreements are called performance based marketing. It is one of the most efficient forms of advertising, as companies only pay us on results. It means that providers can reduce their marketing spend and therefore the fees they charge customers.

The fees and commissions you pay your financial service provider are not affected by what a firm pays us for promoting them in the comparison tables.

Our objective is to be balanced, and champion providers that excel in customer service and innovation.

Inclusion in our comparison tables is at our absolute discretion. In fact, we often turn down providers and include many others we do not have commercial agreements with.

Good Money Guide Awards

Our awards are based on the broker reviews traders leave for their brokers as well as.

  • Our personal experiences in dealing with them
  • Customer feedback in reviews, in person, online and anecdotally
  • Overall reputation within the industry and approach to customer service

We ask traders to rank their broker based on a broker's:

  • Trading platform
  • Customer service
  • Mobile apps
  • Spreads and pricing
  • Market range
  • Trade execution speed

How We Rank & Compare Trading & Investment Accounts

Our methodology for default rankings include industry expert’s direct experience and is also based on (but not limited to) the below:

  • Pricing and spreads
  • Margin requirements
  • Trading platforms available
  • How long a broker has been established
  • Added value services such as research, news, signal and charting
  • Balance sheet, financial visibility such as LSE listed, customer client funds protection
  • Markets and order types available
  • Payment and withdrawal methods
  • Private client and corporate services available
  • If it is available to overseas clients, translated websites and foreign speaking staff
  • Overall service and reputation in the industry

The data gathered is sourced from the broker's official websites and often collaborated directly with the broker.

Margin and spread information are updated on a monthly basis.

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