Interactive Investor Customer Reviews
Good
Good
Flat rate fees
Flat fees for SIPPs are very attractive. People know what they are going to pay upfront and very simply
Good
Good
Their support team are very…
Their support team are very helpful. Fast answer and a quick resolution to my issue. Great service.
Easy to use
Easy to use
Transactional
Transactional
Good all round service could…
Good all round service could be cheaper
2/5
good support
good support
lots of regular info
lots of regular info
Good affordable fees, great choice.
Good affordable fees, great choice.
Simple and accessible allows you…
Simple and accessible allows you to invest as a individual investor
excellent
excellent
Easy to use, huge choice…
Easy to use, huge choice of instruments, flat fee offers VFM
Good for research
Good for research
I’m not sure but I…
I’m not sure but I Steven Talewa of Tari Hela Province of Papua New Guinea is just select for voting investment platform provider of the year
Poor customer service, limited web…
Poor customer service, limited web and app tools. Bad removed model portfolios
Account info set out in…
Account info set out in a conventional and easily understood manner. Good quick customer service via their secure message system. I rate them as being very good all-rounders.
Reliable, quick to credit dividends,…
Reliable, quick to credit dividends, good range of stock.
I find it hard to…
I find it hard to navigate and not very intuitive.
Reasonable value, monthly share tradind…
Reasonable value, monthly share tradind credit useful.
Platform easy to use but…
Platform easy to use but annoyed that dealing account pays in dollars rather than automatically converts. Good tax reports and documentation
Ok but difficult website
Ok but difficult website
Good website, app and reasonable…
Good website, app and reasonable fees
quick and easy
quick and easy
Good
Good
User friendly
User friendly
Admittedly I preferred the lower…
Admittedly I preferred the lower fees of the Sharedealing centre which Abrd bought and am now part of ii. Very good customer service however.
5/5
Easy to use and works…
Easy to use and works well
I use my ii account…
I use my ii account for my trading and find it easy to use and straightforward
5/5
No thoughts
No thoughts
Simple to use – intuitive
Simple to use – intuitive
Good support
Good support
.
.
Easy to use.
Easy to use.
5/5
5/5
good
good
is ideal for serious, experienced…
is ideal for serious, experienced investors looking for a wide range of investment options and comprehensive tools, despite the higher fees.
Good competitive fees
Good competitive fees
Easy use onine Platform and…
Easy use onine Platform and cheap.
poor exchange currency rates
poor exchange currency rates
Ok
Ok
Excellent
Excellent
No issues
No issues
Works well for buying, selling…
Works well for buying, selling and holding a great veriety of investments
The platform has improved considerably…
The platform has improved considerably in recent years and now works well at low cost
No
No
good
good
Good information
Good information
All investments and documents easily…
All investments and documents easily accessible. Good customer service
Efficient reliable
Efficient reliable
Easy to use, comprehensive, good…
Easy to use, comprehensive, good value
Excellent and good value
Excellent and good value
Good
Good
Adequate.
Adequate.
. . effective, good value,…
. . effective, good value, safe and reliable.
Mediocre research, Platform good, reports…
Mediocre research, Platform good, reports good.
Offers a sound platform which…
Offers a sound platform which is straightforward to use but does have odd traits
Do not provide profit and…
Do not provide profit and loss for CGT
Good value SIPP platform
Good value SIPP platform
Cheaper but app is not…
Cheaper but app is not as good
App is good but fee…
App is good but fee structure not great.
Is to trade on. Quick…
Is to trade on. Quick access tom latest news.
4/5
Good range of assistance and…
Good range of assistance and information to help choose investments
OK
OK
Good platform
Good platform
The analysis of customer holdings…
The analysis of customer holdings is now poor
Website could be better, stop…
Website could be better, stop logging out after a period
Good platform, however analysing data…
Good platform, however analysing data sometimes difficult
Better value and covers my…
Better value and covers my investing needs
good and competitive trading costs
good and competitive trading costs
Very good and has customer…
Very good and has customer service in view
Good value, comprehensive platform
Good value, comprehensive platform
Trusted great service
Trusted great service
Very good value
Very good value
Excellent platform with great services…
Excellent platform with great services at an ecellent fixed price.
Very good. Clear and easy…
Very good. Clear and easy to use.
Goid
Goid
Good affordable trading platform. Not…
Good affordable trading platform. Not a particularly good or intuitive interactive experience though.
Receive regular emails on stocks…
Receive regular emails on stocks and funds, links to vote on companies held. Reasonable trading charge, usually better trade price and quick. Easy to use.
No issues
No issues
Very good set up
Very good set up
Safe, easy to use and…
Safe, easy to use and not expensive.
Good value paltform for holding…
Good value paltform for holding and trading shares
Excellent value
Excellent value
So so
So so
does what it says.
does what it says.
In my experience this platform…
In my experience this platform has worked well and is reasonably priced.
Great for managing all Accounts…
Great for managing all Accounts in 1 place. Good value.
Very good
Very good
Fairly easy to navigate the…
Fairly easy to navigate the app. Charges are reasonable and customer response times good
Simple, low cost, stable, reliable,…
Simple, low cost, stable, reliable, foreign stocks not so good
.
.
Fair cost and felxible
Fair cost and felxible
Fixed fees independent of account…
Fixed fees independent of account size and cheap dealing fees
Cheaper if investing in funds
Cheaper if investing in funds
Very simple and easy to…
Very simple and easy to use and useful information
Cheap trading costs, not always…
Cheap trading costs, not always good fills
No problems
No problems
Good on costs and overseas…
Good on costs and overseas investing
Low cost, simple efficient trading…
Low cost, simple efficient trading and permits a vast range of investments
OK
OK
Awkward user interface
Awkward user interface
Excellent
Excellent
New to me and not…
New to me and not used all site
Good value, easy to use
Good value, easy to use
good
good
Flat rate fees has great…
Flat rate fees has great appeal.
Good, straightforward
Good, straightforward
Exceptional value. Wish they offered…
Exceptional value. Wish they offered more Bonds
very cost effective and good…
very cost effective and good research tools
No view. I just use…
No view. I just use it and it works
4/5
Very good
Very good
Easy to use. Analysts research…
Easy to use. Analysts research work good.
Excellent investment platform easy to…
Excellent investment platform easy to use and reliable, competively priced
No thoughts
No thoughts
Low costs and plenty of…
Low costs and plenty of data
Site is quick and…
Site is quick and easy to use
Helpful in keeping clients informed…
Helpful in keeping clients informed of changes .
Cheap to trade, quite often…
Cheap to trade, quite often get filled better than my limit price
No thoughts
No thoughts
Easy to use and access
Easy to use and access
Very easy to use
Very easy to use
Convenient to use. It becomes…
Convenient to use. It becomes better value the more you invest. The trading fees are not particularly good value
Ok for regular investors
Ok for regular investors
Excellent interface
Excellent interface
Great
Great
A reasonable service
A reasonable service
Excellent for research and competitive…
Excellent for research and competitive costs.
4/5
Simple and effective
Simple and effective
User friendly, good value
User friendly, good value
Poor transfer in service. Blame…
Poor transfer in service. Blame anyone else over than taking ownership.
5/5
Brilliant
Brilliant
Ok but slow to respond…
Ok but slow to respond to customer queries and quite expensive
Ok
Ok
I switched my ISA from…
I switched my ISA from Bestinvest to ii. ii is not only much cheaper but it is also far more informative and treats clients much better.
Easy to use trading platform.
Easy to use trading platform.
Very informative
Very informative
Does what it says on…
Does what it says on the tin, cheaply and efficiently
x
x
I am completely happy with…
I am completely happy with there service.
Q
Q
Easy to use, navigate, good…
Easy to use, navigate, good value and research options
Great
Great
Excellent, easy to navigate, easy…
Excellent, easy to navigate, easy to purchase/sell shares
Rarely used
Rarely used
Very good
Very good
Excellent rapid service. Wish it…
Excellent rapid service. Wish it wouldn’t log me out so quickly though
Easy to understand and use
Easy to understand and use
Easy to use platform for…
Easy to use platform for equity investments in ISAs and Sipps
very good value and customer…
very good value and customer service
in general it is helpful…
in general it is helpful and informative
Well designed and well run….
Well designed and well run. Its not difficult
3/5
good value and easy to…
good value and easy to use
Commodity broker service for the…
Commodity broker service for the masses. Good as long as thing go well, but on the few occasions I’ve tried to get service from support staff , failed or become frustrated at the lack of customer empathy and interest I’ve experienced.
Cheap as chips for a…
Cheap as chips for a regular investor and trades are easy to execute online
5/5
–
–
Longtime good experience even though…
Longtime good experience even though trading shares is expensive
Very professional
Very professional
Currency accounts are good
Currency accounts are good
Good
Good
good
good
good
good
Basic trading platform
Basic trading platform
very good but I am…
very good but I am worried about change in ownership
5/5
comprehensive and user friendly
comprehensive and user friendly
Efficient
Efficient
5/5
NA
NA
Solid
Solid
Ok
Ok
Do not use very much…
Do not use very much now
5/5
3/5
Decent service
Decent service
Easy portal to use. They…
Easy portal to use. They answer the phone when you call them, and they know the answer
very good
very good
Flat fees great for SIPP;…
Flat fees great for SIPP; however their pricing structure works against you if you wanted to hold an investment account as well
x
x
Cheap and cheerful
Cheap and cheerful
Slick, efficient and reliable
Slick, efficient and reliable
Overall pleased
Overall pleased
best value
best value
Competitive, helpful and knowledgeable
Competitive, helpful and knowledgeable
Good
Good
Easy to use with good…
Easy to use with good research information
Good
Good
Generally very easy to use,…
Generally very easy to use, but some functions need to be easier to access and use.
5/5
My wife as a SIPP,…
My wife as a SIPP, ISA, I have a trading account. there Good
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Capital at Risk
Interactive Investor Expert Review
Interactive Investor is a low-cost provider competing directly with the likes of Hargreaves Lansdown and AJ Bell offering general investment accounts, ISAs and pensions. In our Interactive Investor review, we explore the pros and cons of the platform and who it is suitable for.
Interactive Investor Review
Name: Interactive Investor
Description: Interactive Investor or II as its known is one of the UK’s largest self-determined investor platforms. II can trace its roots back to 1995 and the startup floated on the London stock exchange back in the year 2000 before being bought by the Australian business Ample in 2002. Today, Interactive Investor is a owned by abrdn with assets under administration of more than £50 billion and 400,000 customers to whom II offers share trading and investment services including, ISAs SIPPs and share dealing, alongside research and analysis. Including model portfolios, selected funds and thematic investments.
Why we like them
Interactive Investor differs from other investment platforms as it charges a fixed account fee, rather than a percentage of the funds you have on account. Which, over time, could save you thousands in costs.
Pros
- Fixed account fees
- Easy to use
- Good research
Cons
- No Lifetime ISA
- Expensive for very small accounts
- No derivatives for hedging
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Pricing
(4)
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Market Access
(4)
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Online Platform
(4)
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Customer Service
(4)
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Research & Analysis
(4)
Overall
4Ratings Explained
- Pricing: Brilliant for medium and large investors, expensive for small accounts.
- Market Access: You’ll be hard-pressed to find something you can’t invest in.
- Platform & Apps: Very good, excellent data and usability.
- Customer Service: They are massive and mostly online, but you can call them directly, generally good.
- Research & Analysis: Loads, daily and weekly updates across all the asset classes they cover, with lots of analysts and opinions. No advice service though.
Capital at Risk
Interactive Investor Awards
Interactive Investor won “best investing platform” in our 2023, 2022 and 2021 awards.
Capital at Risk
Interactive Investor Facts & Figures
| ⬜ Public Company | ❌ |
| 👉 Number Active Clients | 400,000 |
| 💰 Minimum Deposit | £1 |
| 💸 Client Funds | £55 billion |
| 📅 Founded | 1995 |
Account Costs | |
| ➡️ Investment Account | £9.99 a month |
| ➡️ SIPP | £10 a month |
| ➡️ Stocks & Shares ISA | £9.99 a month |
| ➡️ Junior ISA | £0 |
| ➡️ Lifetime ISA | n/a |
Dealing Costs | |
| ➡️ UK Shares | £7.99 |
| ➡️ US Stocks | £7.99 |
| ➡️ ETFs | £7.99 |
| ➡️ Bonds | £7.99 |
| ➡️ Funds | £7.99 |
Capital at Risk
Who owns interactive investor and why is it important?
Interactive Investor or ii as it’s often referred to, is currently owned by the fund management group Abrdn. However, ii can trace its roots back to 1994, it wasn’t until 1995 that the business started to move into equity investing for retail traders, with the appointment of long-term CEO Tomas Carruthers. Today, Interactive Investor has
Does Interactive Investor Offer Ethical Investing?
Interactive Investor offers some pre-selected and pre-packaged investment ideas and styles to their customers. One of which is Ethical Investing the firm have selected 140 funds that allow clients to invest in both the UK and abroad from an ethical perspective. Alongside equity-centric vehicles, there are bond, money market and property funds to choose from.
Can you invest internationally with Interactive Investor?
You can trade in international stocks and shares with Interactive Investors and you can check if stock is available by typing the name into the search for an investment box on the II website and it will return any matches from the list of securities that Interactive Investors offers. Account-holders get one free trade per
Is Interactive Investor’s app any good and is it safe?
Interactive Investor’s app is one of the best ways to invest on mobile based on our matrix as it has loads of research, screeners and market data. It’s also safe and secure as it’s regulated by the FCA. Plus as Interactive Investor is regulated by the FCA and owned by ABRDN, an LSE-listed company currently
Is Interactive Investor GIA better than their ISA?
Interactive Investor’s GIA is better than an ISA if you have lots of money to invest as you only tax-free allowance of £20k per year for individual savings accounts, so anything above that you should invest in a general investment account. However, if you only have a small amount of money to invest (less than
Is the Interactive Investor SIPP any good?
Interactive Investor is one of the best SIPPs for buying funds because of the flat fee. Both Bestinvest and Hargreaves Lansdown do not charge for buying and selling funds, but fees are high at 0.4% on the first £250,000 in your SIPP portfolio. The only downside of Interactive Investor is that you pay £7.99 for each fund trade,
Is the Interactive Investor ISA any good?
Yes, we rate the Interactive Investor ISA as very good, especially for high-value accounts as the account costs do not rise with your portfolio value. Plus, there are DIY and managed ISA options. However, for smaller accounts the fixed monthly fee is expensive. Interactive Investor won the 2022 Good Money Guide award for best stocks
Hargreaves Lansdown Versus Interactive Investor
Is it time to move your money away from Hargreaves Lansdown? Hargreaves Lansdown has been making headlines recently. This is due to the fact that the firm – which operates the largest investment platform in the UK with nearly two million customers – has received multiple bids from a private equity consortium (good news for long-term
Interactive Investor launches a managed ISA
Interactive Investor, the online brokerage and D2C platform, now owned by ABDN, is launching a new Managed ISA. The ii Managed ISA is a new offering from Interactive Investor, that allows customers to hold their investments within a tax-free ISA account managed by Interactive Investors’ experts. The new product is designed to combine the tax
Hargreaves Lansdown and Interactive Investors open up UK Gilt auctions to retail investors
Hargreaves Lansdown and Interactive Investor two of Britain’s largest stockbrokers, and direct-to-consumer investing platforms, are opening up the UK Gilt-edged or government bond market to retail traders and savers. HL & II are partnering with one of the UK’s largest domestic market makers, Winterflood Securities, to offer retail traders and investors access to DMO auctions
Can you buy index funds through Interactive Investor?
Yes, you can invest in a huge range of index funds (including Vanguard funds) when you have a GIA, ISA or SIPP account with Interactive Investor. Expert opinion: Interactive Investor reviewed & rated Richard BerryRichard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established
Does Interactive Investor have a good range of Investment Trusts?
Yes, Interactive Investor has a wide range of investment trusts, and they regularly update the most popular trusts with their customers which can help picking which ones to invest in. Investment trust fund dealing commissions are a free trade every month, then charged £7.99 or upgrade to a £19.99 “Super Investor” account 2 free monthly
What’s the difference between an OEIC and unit trust on Interactive Investor?
You can buy OEIC’s on Interactive Investor and as opposed to united trusts which you trade like a companies shares, new shares are created or deleted in an open-ending investment trust when investors buy or sell them. Expert opinion: Interactive Investor reviewed & rated Richard BerryRichard is the founder of the Good Money Guide (formerly
Is buying ETFs on Interactive Investor good for begginers?
I would say if you are a complete beginner, then there are better brokers for buying ETFs than Interactive Investor as they have a fixed fee plan, which can diminish returns if you have less than £1,000 to invest. If you are new to ETF investing you see our ETF platform comparison here. Expert opinion:
How safe is dealing shares on Interactive Investor?
Share dealing on Interactive Investor is very safe as they are regulated by the FCA so if they go bust your free cash is protected by the FSCS and your shares are held in safe custody with CREST and can be transferred to another investment platform. Interactive Investor is a low-cost share dealing platform that
How many funds are available on Interactive Investor?
You can invest in over 3,000 funds with Interactive Investor, but if that sounds daunting, ii publishe their most popular funds and have “Quick start”, “Super 60” and “ACE 40 ethical” best buy lists to help you pick the best funds for your portfolio. Expert opinion: Interactive Investor reviewed & rated Richard BerryRichard is the
Is the Interactive Investor junior ISA (JISA) any good?
Yes, Interactive Investor’s JISA is a great way to invest for your children if you have an investing account with ii as it’s free and you can invest in a huge range of shares, bonds and funds. Expert opinion: Interactive Investor reviewed & rated Richard BerryRichard is the founder of the Good Money Guide (formerly
Interactive Investor adds shareholder voting to it app
Interactive Investor, the popular investment and savings platform, now owned by fund managers Abrdn, has launched shareholder voting in the latest version of its investing app. In-app shareholder voting Interactive Investor has added shareholder voting to its investing app. The new feature means eligible shareholders will now be able to vote, via the app, at
Interactive Investor gives customers more control over FX fees
Interactive Investor, the low-cost investing platform now owned by fund manager Abrdn, has introduced a new currency conversion service to its app. II clients can now convert GBP into foreign currencies or vice versa and receive their sales proceeds, dividends or coupon payments from overseas holdings in those currencies. This is good news because it
What is the Interactive Investor Pension Builder?
In 2022 Pension Builder replaced the Funds Fan product which is being retired for new customers and going forward II will have just three membership plans and price points. The £9.99 per month Investor account, Pension Builder at £12.99 per month and the Super Investor membership for £19.99 per month. Super Investors will now be
Interactive Investor outsources its independence to Morningstar
Interactive Investor, one of the UK’s largest online investing platforms has partnered with fund specialists Morningstar in a departure from its usual in-house style. What has Interactive Investor done with Morning Star? The popular investment and trading platform, which is characterised by the monthly subscription that its members pay, has decided to outsource the collation,
Interactive Investor to be acquired by abrdn for £1.49bn
Interactive Investor the subscription-based investment and share trading platform is being acquired by abrdn, as VC backer JC Flowers decides to make a trade sale rather than IPO, the London based company. Who is buying Interactive Investor? Interactive Investor is being acquired by ABDN the recently rebranded Aberdeen Standard Life one of the UK’s largest
Interactive Investor makes it easier for investors to vote at AGMs
Customers of the second-largest online investing platform will be automatically opted into voting at AGMs. Customers of Interactive Investor, until now have had an option to opt into an online capability which allows you to vote in AGMs. Now, though, they are providing a free service which automatically opts investors into voting in the AGMs
Interactive Investor IPO – what you need to know…
Interactive Investor is considering an IPO in the near future according to sources quoted by Sky News, The Evening Standard and the Daily Mail. Interactive Investor is backed by US Private Equity firm JC Flowers and has grown organically and through acquisition, in recent years though it has also sold divisions that it felt no
Is it worth claiming £100 to switch your ISA to Interactive Investor?
Interactive Investor offering £100 cash back if you switch to it’s ISA account. Investment platform Interactive Investor is well known for its flat fee no-nonsense approach to trading and investing, which has earned it a loyal and sizeable customer base. However, the firm is currently offering a special promotion designed to entice existing ISA investors
Interactive Investors acquires EQi
Online dealing and investing platform, Interactive Investor has been on the acquisition trail splashing out £48.50 million on the purchase of a book of retail customers from Equiniti. The acquisition will lift Interactive Investor’s assets under administration by £5.0 billion to £50.0 billion and will increase the businesses customer base from 350,000 to 400,000. Meaning
Interactive Investor Simplifies Pricing For Investors
The UK’s number two direct consumer investment platform is looking to offer better value to consumers and a clearer pricing plan. Interactive Investor – one of the largest direct consumer investment platforms in the UK – is moving to simplify its pricing structure. The changes, which will come into effect from October 1st will, they
What is Interactive Investor’s Super 60 and should you invest in it?
In light of recent events in the fund investing world, it appears that picking funds, is as hard as picking stocks. So can Interactive Investor’s Super 60 pick winners? Investment platforms tend to feature specific funds, so here we take a look at Interactive Investor’s Super 60 Investment platform, Interactive Investor launched its Super 60
Interactive Investor Buys Alliance Trust Savings
Interactive Investor has bought Alliance Trust Savings in a deal worth around £40 million. The deal represents the latest step in II’s drive to expand and follows its acquisition of Trustnet Direct last year and TD Direct Investing in 2016. It comes after months of speculation about the destination of Alliance’s struggling savings platform which
Richard Wilson, Interactive Investor CEO on the evolution of the ii investment platform
If you’ve ever tried to look for info and tips on smaller cap stocks, one of the places you will have no doubt ended up at some point is the Interactive Investor discussion forum. Interactive Investor, in my mind anyway, has always been an aggregation of what one looks at when dealing stocks. Gossip, market
Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.
You can contact Richard at richard@goodmoneyguide.com
