Good Money Guide Awards

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2024 Applications Open

The Good Money Guide Awards aim to champion financial services firms that excel in innovation, product, and customer service. Each year thousands of clients tell us what they think to help others make smarter decisions about who to invest, trade and transfer currency with as well as provide valuable feedback to improve the online investing, trading, and currency transfer industry. The survey takes about 2 minutes to complete and will ask you to rank providers you have used on pricing, usability and customer service.
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The Judges

Richard Berry

Richard founded the Good Money Guide (previously Good Broker Guide) in 2015 and has been a broker for 20 years most recently at Investors Intelligence and previously a multi-asset derivatives broker at MF Global (Man Financial). Richard started his career working as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson) after interning on the NYMEX oil trading floor in New York and London IPE in 2001 & 2000.

Jackson Wong

Jackson has over 15 years experience as a financial analyst. Previously a director of Stockcube Research as head of Investors Intelligence providing market timing advice and research to some of the world's largest institutions and hedge funds. Expertise: Global macroeconomic investment strategy, statistical backtesting, asset allocation, and cross-asset research. Jackson has a PhD in Finance from Durham University.

Lisa Campbell

Lisa runs Investor Conferences (UK) Ltd owns and organises the London Investor Show, the London Trader Show, and the Sustainable & Social Investing Conference (Sustain.Social). Annual, one-day events and exhibitions which aim to educate and support private investors and traders by creating a live forum where they can attend independent workshops, meet exhibitors, attend free seminars, live panel debates and interviews.

Darren Sinden

Darren is a veteran of the financial markets with almost 36 years of experience under his belt. He has worked in trading, sales, analytical, and research roles, he has been a regular guest & commentator on financial television channels and publications. During his career, Darren has been fortunate to act for and advise major hedge funds and investment banks as well as HNWI. Darren analyses the markets using a blend of technical and fundamental analysis


Please see below the timeline of events for our 2023 awards.
  • Applications open: TBA
  • Voting open: TBA
  • Voting closes: TBA
  • Winners announced: TBA
  • Location: TBA


The winners of each category are decided through a combination of:

  • Customer feedback survey results
  • Professional testing
  • Data and pricing analysis


Providers that score highly in a combination of all three criteria are also eligible to receive a “Good Money Guide Recommended” badge for display on their marketing material, website, and social channels.

Good Money Guide Recommended

Partners & Sponsors

There are various partnership and sponsorship opportunities attached to the awards. If you would like to partner with or sponsor the awards please contact us.

How The Awards Survey Works:

The Good Money Guide Awards survey takes around 3 minutes to complete. Customers are asked whether you would recommend a provider and to rank them based on pricing, platforms, apps, added value and customer support. You will also get an opportunity to tell us what you like and dislike about them.

We will also ask you to provide some information about how you invest, trade or transfer currency, which will enable us to see how different types of clients view providers.

All answers are anonymous and will only be used for us to evaluate providers for our reviews and awards as well as help providers improve their services.

If you would like to receive the results of the survey you can opt-in by providing your email address at the end of the survey. You are under no obligation to do this and any answers you provide will in no way be associated with any email address you provide.


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