Hargreaves Lansdown is rated very highly by Good Money Guide experts, who describe it as the “Waitrose of investing”, a premium, safe and full-service platform offering ISAs, SIPPs, funds and shares to over 1.8 million clients. Experts highlight its huge market range, strong research and award wins, including Best Stock Broker at the Good Money Guide Awards (multiple years). Customer reviews on Good Money Guide are generally positive but more mixed, with some users praising reliability while others flag that fees can be higher than newer app-based rivals, especially for fund holding charges.
Hargreaves Lansdown Customer Reviews
Tell us what you think of this provider.
My trust in their knowledge is key
When you are a newbie to investing, it can be overwhelming, there are sharks in the tank that you need to avoid, along with many obstacles to overcome. While no financial organisation can deliver guidance with a crystal ball – I have found Hargreaves’s Lansdown to operate with expertise and business integrity with a focus on client satisfaction. This has led me to confidently invest in a safe and secure environment with top class educated guidance. I don’t think you can do better than that.
Great value for Junior ISAs
Set up Junior ISAs for my kids last year with 0% commission on all trades into and out of the Junior ISAs has been an excellent way to get them started in investing. I use other resources for keeping track of my portfolio but the overall service provides excellent value for money.
SAFE AND SECURE LIKE A TRUSTED OLD FRIEND
I have been a customer of Hargreaves Lansdowne for many decades, and I use the platform to manage my stocks and shares ISA, my SIPP, plus my Fund and Share Account.
The platform is easy to navigate
The choice of investments is wide ranging.
The customer service is very good, though not as good as it used to be since a cost saving exercise about a year ago.
Obviously, other platforms are cheaper, and for that reason I cannot give it five stars.
It is safe and secure like a trusted old friend, and long may that continue.
No fees on JISA is Great – Webstite Needs Improvement
Love the lack of fees on the product for the junior ISA. Really draws me in to make the most of the contributions that are made to it. However I really don’t enjoy using the HL website to manage the JISA. It lacks a lot of the ease of use that you find in other products e.g. Invest Engine, Trading 212 that HL should be able to compete with. Just changing my contribution / d
Good
Good service speed, feedback clear website
Investors
My Friend made a small investment in Hargreaves Lansdown PLC . They are a United Kingdom-based digital wealth management service administering company. The Company provides a range of services, including stocks and shares individual savings account (ISA), Self-Invested Personal Pension (SIPP), share dealing, fund dealing, drawdown, cash savings, lifetime ISA and junior ISA.
There is so much to like about this company. They have money in the bank. The returns are enormous with ROC of 50% ROE of 46% and a healthy margin of 48%. Gearing is low. Liquidity is good. Analyst sentiment is reasonably positive. The fundamentals are excellent . Revenue is increasing . Operating profits are steady. Cash flow and working capital are all good.
I had a few reservations. New investment last year was 38% down year on year. However, this is understandable in a cost of lockdown crisis. In addition, compared to their peers, such as AJ Bell, they are not doing that badly.
Another drawback is that HL are not competitive for those who are just getting started with investing. Investors with a large portfolio are ok because of the platform fee cap. However, HL could well lose out to new platforms offering commission free trading and no platform fees.
I like the sound of the new CEO and a potential British ISA may bring in more clients.
All in all, this is a quality company that I bought at a low price (P/E 11) with a great dividend story (expected 6.6% this year). which they have consistently paid over the past 8 years: with no share dilution.
This will be a stock that I will hold and enjoy the dividend and probable capital accumulation
Will be transferring a JISA here as it is fee free!
I will be transferring a JISA to HL as it is fee free and also pays interest on any cash held which my current provider does not.
Stocks & Shares JISA
Been using HL to invest for my daughter’s future. All transactions are quick and simple to execute. Buy & sell orders fulfilled smoothly. I also was impressed with their customer service and help in transferring in a cash JISA from Nationwide. The application process was easy and the response was swift.
Reliable and User-Friendly, but High Fees Make It Worth Exploring Alternatives
I’ve been a Hargreaves Lansdown customer for many years, and the platform does exactly what it says on the tin. It’s generally user-friendly, reliable, and offers a wide range of investment options and app. However, it is undeniably expensive compared to other platforms. The fees add up, especially if you’re an active investor. While I plan to continue using it for now, the market has become increasingly competitive, and it’s worth exploring other options that offer similar functionality at a much lower cost.
HL is not acting in my best interests, I have been waiting over 6 weeks for my drawdown funds.
HL pensions staff have not been helpful, open or transparent with my drawdown application. I am still waiting after 6 weeks and have no confidence in their internal work processes. HL are not acting in my best interests.
I wish I had checked Good Money Guide and other sites before as others have experienced similar issues. Delayed payment appears a deliberate HL policy.
Hargreaves Lansdown Excellent
HL currently is a market leader to my investment experience. Top service, top platforms, safe an secure with a large portfolio and great analytics. I would recommend.
Easy to use app. Moderate plans
App is pretty intuitive and decent value
Investment guide
I’ve been following Hargreaces Lansdown it has been helpful to understand present money and investing guide.
Good and safe
They hold my shares. It’s an easy website to navigate.
Excellent service
I like the HL app which allows me to follow markets and my investment with ease. It was also very simple to set up.
investments
professional competent and efficient
keep you updated trustworthy
AVOID AT ALL COSTS
1. I Sold isa to pay deposit for house. 2. I Changed my address which stopped me nominating a bank for transfer.
3. Spoke to them was asked to provide proof of house purchase which I did.
4. 10 days later despite an email saying they would be in contact in next few days I heard nothing.
5 Rang them , nothing had been done! I wasn’t allowed to speak to the relevant department they don’t speak to customers.
6. Looks like at least another week before I can even nominate my bank for a transfer exchange date is before that.
IF YOUR HAPPY TO BE ABUSED AND DONT WANT CONTROL OVER YOUR FINANCES HARGREAVES LANSDOWN IS THE COMPANY FOR YOU, FOR OTHERS AVOID THESE SOULLESS COMPANY.
Professional & efficient
People & platform – professional, competent & efficient. Overall, great value.
Does the job
No fuss – just really good platform and service
Platform is good but difficult to navigate sometimes
I find the platform good but it is difficult sometimes to navigate around. Customer service can be slow. Overall it is ok
Hargreaves Lansdown Expert Review
Hargreaves Lansdown Review: The Waitrose of the investing world
Provider: Hargreaves Lansdown
Verdict: Founded in 1981 Hargreaves Lansdown is one of the largest investment platforms in the UK. They offer investing, savings, ISAs and SIPP account to over 1.8 million clients with 142bn in assets under management.
Is Hargreaves Lansdown a good broker?
Yes, Hargreaves Lansdown is one of our best-rated stock brokers and investment platforms. HL offers access to a huge range of investment types, through a wide range of general and tax-efficient accounts and is suitable for almost all types of investors.
I always think of Hargreaves Lansdown as the Waitrose of the investing world. Yes, it may be a bit pricier sometimes, but I think it’s just a nicer, safer place to shop for stocks.
Pros
- Wide range of investments and accounts
- Top-notch customer service
- Excellent research and analysis
Cons
- There are cheaper options for fund investing
- Limited portfolio hedging tools
- Pricing (4.5)
- Market Access (5)
- Online Platform (5)
- Customer Service (5)
- Research & Analysis (5)
Overall
4.9Capital at risk
Hargreaves Lansdown Facts & Figures
| ⬜ Public Company | ✔️ |
| 👉 Number Active Clients | 1,800,000 |
| 💰 Minimum Deposit | £1 |
| 💸 Client Funds | £142 billion |
| 📅 Founded | 1981 |
Account Costs | |
| 👉 Investment Account | 0% |
| 👉 SIPP | 0.45% |
| 👉 Stocks & Shares ISA | 0.45% |
| 👉 Junior ISA | 0% |
| 👉 Lifetime ISA | 0% |
Dealing Costs | |
| 👉 UK Shares | £11.95 |
| 👉 US Stocks | £11.95 |
| 👉 ETFs | £11.95 |
| 👉 Bonds | £11.95 |
| 👉 Funds | £0 |
Capital at risk
Hargreaves Lansdown News
Hargreaves Lansdown is cheaper than you think for share dealing
In our HL share dealing review below, we explain how much Hargreaves Lansdown charges for buying and selling shares and how they compare to other share dealing platforms. Richard BerryRichard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a
Hargreaves Lansdown cuts platform fees from 0.45% to 0.35%
Hargreaves Lansdown has announced its first major fee shake-up in more than a decade, cutting platform and share dealing charges in a move the company says will deliver “even greater value” for the UK’s growing base of DIY investors and savers. The new pricing will take effect automatically from 1 March 2026. HL, the UK’s
Hargreaves Lansdown Lifetime ISA Could Make You £168,676 Extra Over 30 years
Richard BerryRichard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape. Having worked as a broker at Investors Intelligence and a multi-asset derivatives
Hargreaves Lansdown launches own-brand 3.45% Cash ISA App, but savers can still find higher rates elsewhere
Hargreaves Lansdown (HL) has launched its first own-brand savings product, a Cash ISA designed to give clients a “consistently competitive” rate and an alternative to low-paying high street banks. The new Cash ISA, unveiled during UK Savings Week (22–28 September 2025), is powered by a partnership with Shawbrook Bank. Deposits are FSCS-protected up to £85,000
Hargreaves Lansdown Active Savings Best Rate is 4.26% AER
Compare Hargreaves Lansdown Active Savings Against Other Savings Platforms: Richard BerryRichard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape. Having worked as
Hargreaves Lansdown launches first LTAFs in a SIPP with Schroders Capital
Hargreaves Lansdown (HL) has become the first UK investment platform to allow retail investors to access Long-Term Asset Funds (LTAFs) through a Self-Invested Personal Pension (SIPP), following a new partnership with Schroders Capital. From the week commencing 15 September, two Schroders Capital managed private markets funds will be added to the platform, giving eligible investors
Hargreaves Lansdown Makes Cash ISA Transfers Easier with New ‘Move Money’ Tab
Hargreaves Lansdown (HL) has introduced a new feature designed to make it simpler for clients to move money between their ISAs, particularly into its Cash ISA savings accounts. The new ‘move money’ tab, available within HL accounts, allows customers to transfer uninvested cash from their HL Stocks and Shares ISA directly into an HL Cash
Hargreaves Lansdown Cash ISA Has Tax Free Savings With Exclusive Rates As High As 4.41%
Richard BerryRichard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape. Having worked as a broker at Investors Intelligence and a multi-asset derivatives
Hargreaves Lansdown Wins Best Junior ISA (JISA) 2025
Richard BerryRichard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape. Having worked as a broker at Investors Intelligence and a multi-asset derivatives
Hargreaves Lansdown Stocks & Shares ISAs Are Topped Up or Opened Every 6 Seconds At Peak Times
Richard BerryRichard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape. Having worked as a broker at Investors Intelligence and a multi-asset derivatives
How much does OEIC investing cost on Hargreaves Lansdown?
It’s free to buy and sell OEIC (open-ended investment companies) on Hargreaves Lansdown, but there is an ongoing charge. In our HL OEIC review below we go through the charges and specifics about investing in open-ended investment companies with Hargreaves Lansdown. There is no charge for buying and selling open-ended investment companies. Accounts are charged
How much does Hargreaves Lansdown charge for investment trusts?
Despite it’s reputation for being expensive Hargreaves Lansdown is actually free for buying and selling investment trusts. But the ongoing account charges can rack up if you have a large portfolio compared to other providers like Interactive Investor and AJ Bell. To help you navigate the investment trust market, Hargreaves Lansdown provides trust research, data
Is Hargreaves Lansdown good for ETF Investing?
We rate Hargreaves Lansdown as one of the best ETF investment accounts as HL has access to a huge range of UK and international Exchange Traded Funds. Plus the costs of holding ETFs are capped as they fall into their stocks and shares category. Hargreaves Lansdown’s ETF platform offers a huge range of exchange-traded funds tailored
Does Hargreaves Lansdown offer currency transfer services?
Yes, you can transfer currency abroad with Hargreaves Lansdown, but not directly, HL uses a specialist third-party currency specialist to facilitate international payments. Here’s a look at its currency transfer services in more detail. Currency transfers with Hargreaves Lansdown If you want to use Hargreaves Lansdown’s currency transfer services, you need to open a currency
Hargreaves Lansdown wins Best Stock Broker at the Good Money Guide Awards 2024
Hargreaves Lansdown won Best Stockbroker at the Good Money Guide Awards this year because they offer one of the cheapest accounts for share investing. They provide access to a wide range of large-, medium-, and small-cap stocks, tax-efficient wrappers, and IPOs for newly listed companies. Richard BerryRichard is the founder of the Good Money Guide
Hargreaves Lansdown Active Savings wins best savings platform at the 2024 Good Money Guide Awards
Hargreaves Lansdown Active Savings won Best Savings Platform at the Good Money Guide Awards in 2024 because they offer some of the widest selections of providers and some of the best fixed-rate options available. Backed by Hargreaves Lansdown, the platform also allows users to diversify by investing in both cash and the stock market. Richard
Hargreaves Lansdown Global Income fund targets DIY investors
The launch of the Hargreaves Lansdown Global Income fund brings another easy-to-use portfolio building tool to do-it-yourself investors on the platform. The new Global Equity Income fund invests in a portfolio of dividend-paying companies around the world favoured by selected expert managers. The strategy seeks to strike a balance between risk and return and offers
Hargreaves Lansdown clients swap investments for cash
Hargreaves Lansdown clients have been switching their investments to cash, the broker stated in its most recent quarterly trading update. Client cash balances at the firm rose to £12.7 billion during the three months to the end of September, up from £12.4 billion at the end of the first quarter of the financial year. Hargreaves
Hargreaves Lansdown kicks off Good Money Week with a look at the Emerging Markets
As part of this year’s Good Money Week, Hargreaves Lansdown, one of the UKs largest stockbrokers and investment platforms, has chosen to look at investing in the Emerging markets and the risks and opportunities within them with an emphasis on ESG. The initiative which goes on until October 6th, is designed to bring different sectors
Hargreaves Lansdown Versus Interactive Investor
Is it time to move your money away from Hargreaves Lansdown? Hargreaves Lansdown has been making headlines recently. This is due to the fact that the firm – which operates the largest investment platform in the UK with nearly two million customers – has received multiple bids from a private equity consortium (good news for long-term
Are Hargreaves Lansdown in trouble because of short sellers?
Hargreaves Lansdown is one of Britain’s largest stockbrokers and retail investment platforms helping millions of retail investors manage their savings investments and stock trading. So there is a certain amount of irony that the stock should be in the sights of that most speculative group of market participants, the short sellers. Why would you short-sell
Hargreaves Lansdown announces a new ready made pension plan for SIPP holders
The UK’s largest direct-to-consumer investing platform and stockbroker Hargreaves Lansdown has announced that it plans to introduce a new all-in-one investment plan for the firm’s Self-Invested Personal Pension or SIPP. Hargreaves Lansdown Ready Made Pension Hargreaves Lansdown hopes will remove “ a lot of the difficult decision-making” that clients face, when they try to pick
Hargreaves Lansdown now offers ready-made and managed investments
Ready-Made Index Funds and Managed Hargreaves Lansdown Investments are now available on HL for those who want a bit of help with their investments. A new range of index funds were made available from June 6th and complement the firm’s existing HL-managed ready-made fund range that was launched in 2023. The four new Hargreaves Lansdown
Hargreaves Lansdown cut direct debit & dividend reinvestment fees
Hargreaves Lansdown, one of the UK’s largest brokers and direct-to-consumer investing platforms, has removed fees for investors who invest regularly via direct debit and reinvest their dividend payments. Reducing direct debit and dividend reinvestment fees As of Tuesday, April 11th customers who invest regularly via direct debit payments to Hargreaves Lansdown, will no longer be
Hargreaves Lansdown launches Financially Fearless
Hargreaves Lansdown has launched “Financially Fearless” a new initiative to coincide with International Women’s Day, that aims to help close the gender investment gap between men and women. What is the gender investment gap? Men and women invest differently, men have historically been more inclined to invest, and have had more money to invest when
Why is the Hargreaves Lansdown falling? (LON: HL)
Hargreaves Lansdown is a leading investment platform in the UK Stock is stuck in a bear trend due to macro uncertainty LON:HL remains profitable; watch to buy on a further setback When Peter Hargreaves and Stephen Lansdown started their financial venture back in 1981 in Bristol (reputedly in Peter’s bedroom!), few would have anticipated the financial colossus
Hargreaves Lansdown’s trading update disappoints the market
The Hargreaves Lansdown (LON:HL) trading update showed net new business in Q1, worth £0.70 billion, though that figure was below analysts’ forecast of £0.85 billion. AUA or assets under administration rose to £122.70 billion as a result The D2C investing giant attracted 17,000 new customers in the first quarter and now has 1.754 million clients
Hargreaves Lansdown adds Santander to its Active Savings service
Hargreaves Lansdown, the UK’s largest investment and savings platform, has added Santander International to its Active Savings lineup. Santander International is the trading name for the Jersey and Isle of Man branches of Santander Financial Services plc, which in turn is a wholly-owned subsidiary of Santander UK Group Holdings plc, which itself is part of
Jefferies highlights the challenges of old age at Hargreaves Lansdown
US investment bank Jefferies has published a research note on the UK’s largest and some argue best investment platform, Hargreaves Lansdown. Jefferies has updated their coverage of Hargreaves Lansdown in an 11-page note the upshot of which is that the broker has downgraded the investment platform to underperform from its prior rating of hold, and
Hargreaves Lansdown boosts its Cash ISA interest rates
Hargreaves Lansdown the UK’s largest D2C savings and investment platform has raised the interest rate available to new Cash ISA customers. Hargreaves Lansdown cash ISA interest rates Hargreaves Lansdown has raised the interest rates that new customers can expect to receive on cash ISAs at the firm. The rate has been hiked by 20 basis
Hargreaves Lansdown bets on data and ESG, with a human touch
Hargreaves Lansdown the UK’s largest D2C investment and share trading platform, published interim results for the 6 months until the end of Dec 2021, this morning. Client funds up 17% The earnings release showed net new business of £2.30 billion taking assets under administration to £141.20 billion, a gain of +17.0% over the same period
Is Hargreaves Lansdown’s keeping up with the cool kids?
The last 18 months have been a period of strong growth for investment platforms and businesses within financial services particularly those that meet the needs of retail clients. Or so we thought because, despite headlines about sharply increased online trading activity and thousands of new accounts being opened, that hasn’t translated into increased profitability at
Hargreaves Lansdown between the rock and the hard place
The UK’s leading retail investment platform, Hargreaves Lansdown reported figures for the full year ending 30th of June 2021 this week, and though the headline numbers looked impressive, as is so often the case the devil was in the detail. HL net new business grew by £8.70 billion and assets under administration, or AUA rose
Peter Hargreaves, Chairman of Blue Whale Capital on investment strategies and the importance of investing in the next generation of fund managers
What do you do when you’ve stepped away from a FTSE 100 listed investment firm valued at around £9 billion you set up and have run for nearly four decades? Evidently, you set up another one. That’s what Peter Hargreaves the co-founder of Hargreaves Lansdown has done with Blue Whale Capital. Sometimes doing these interviews
Chris Hill, Hargreaves Lansdown CEO on HL being the most client focused business he’s ever experienced
I’ve always said that investing is a relationship business. Whether it be with a broker, a salesperson, a trading platform or a colour scheme. Choosing a broker can be in some cases more about how they treat you and how they make you feel rather than cold hard cash. It’s for those reasons that when
Hargreaves Lansdown FAQs
Yes, we rate Hargreaves Lansdown as one of the safest share dealing accounts in the UK because they are well established, listed on the London Stock Exchange, and regulated by the FCA. Hargreaves Lansdown is also a profitable company with millions of private and corporate customers.
As an FCA-regulated stock broker, if Hargreaves Lansdown were to go bust, client cash on account would be protected by the FSCS scheme. Client investments are held in nominee accounts on CREST and can be transferred to another FCA-regulated investment platform.
Yes, Hargreaves Lansdown is considered one of the more expensive trading apps, as they charge a commission per share deal as opposed to commission-free investing apps like Freetrade, CMC Invest or Dodl, where it is free. Hargreaves Lansdown is also very expensive for holding funds on account as there is no cap on their fund account charge. Whereas, AJ Bell fund fees are capped and Interactive Investor charges a flat monthly subscription.
Hargreaves Lansdown is a public company listed on the London Stock Exchange meaning anyone can buy shares. But only around 25% of HL shares are traded on the LSE as 75% of the company is still owned by the founders Peter Hargreaves, and Stephen Lansdown and employees. You can see the breakdown of Hargreaves Lansdown shareholders in our HL share price performance section.
Yes, Hargreaves Lansdown offers access to a huge range of UK-listed Government and corporate bonds that you can invest in to build an income-generating portfolio. We actually used Hargreaves Lansdown to demonstrate buying Retail Charity bonds when we reviewed them.
No, you cannot buy commodities directly on Hargreaves Lansdown directly, to do that you need a commodities broker. But, you can invest in commodities on HL through a commodity ETF which is listed on the stock exchange like the Legal & General Longer Dated All commodities UCITS ETF (CMFP).
No, you cannot buy fractional shares on Hargreaves Lansdown, you can only buy whole shares, ETFs and units of funds. If you want to invest in small slices of company shares or want to invest in monetary amounts rather than shares you can compare the best brokers for fractional shares investing here.
No, you cannot trade options on Hargreaves Lansdown. I view this as quite a significant disadvantage because options are a great way to hedge your long-term investment portfolio against potential short-term stock market falls. If you want to trade or invest with options you can compare the best options brokers here.
No, you cannot buy or invest in gold directly on Hargreaves Lansdown, to do that you need a gold trading platform. But, you can get exposure to gold and invest in a gold ETF that tracks the price of the gold and can be bought and sold on the Hargreaves Lansdown platform just like shares for example, SPDR Gold Trust, iShares Gold Trust or Aberdeen Standard Physical Gold Shares ETF.
No, you cannot short stocks or go short on the Hargreaves Lansdown platform. But if you think that the Hargreaves Lansdown share price will go down it is possible to short Hargreaves Lansdown shares with a short-selling broker using CFDs, options or financial spread betting. However, if you want to go short the overall stock market to hedge your portfolio held at Hargreaves Lansdown you can buy an inverse ETF (which goes up when the market goes down) like
Absolutely not! Hargreaves Lansdown is a traditional stock brokerage and is most suitable for those investing in the long term. Cryptocurrency is a very high-risk product and not apprapriate to hold alongside ISA or SIPP accounts. Having said that, the SEC has recently approved a Bitcoin ETF, which can be bought and sold on the stock market, so some UK investors may be able to buy cryptocurrency on HL if they pass the sophisticated investor threshold.
Capital at risk
Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.