- Hargreaves Lansdown is highly rated in both expert and user reviews, boasting an average of 3.8/5 from 1,774 user reviews. Users appreciate the platform’s extensive range of investment options and the quality of customer service, while experts commend its comprehensive research tools and user-friendly interface.
- Experts highlight Hargreaves Lansdown as a top-tier investment platform, noting its wide array of investment types and accounts, excellent customer service, and high ratings across various criteria, including a total rating of 4.9. However, they caution that it may not be the most cost-effective option for fund investing.
- Users frequently praise the platform’s intuitive app and responsive customer service, with many noting the ease of use and the variety of investment options available. However, some users express concerns about high fees and the need for improvements in the app’s navigation and overall user experience.
- Customer Reviews
- Expert Rating
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My trust in their knowledge is key
When you are a newbie to investing, it can be overwhelming, there are sharks in the tank that you need to avoid, along with many obstacles to overcome. While no financial organisation can deliver guidance with a crystal ball – I have found Hargreaves’s Lansdown to operate with expertise and business integrity with a focus on client satisfaction. This has led me to confidently invest in a safe and secure environment with top class educated guidance. I don’t think you can do better than that.
Great value for Junior ISAs
Set up Junior ISAs for my kids last year with 0% commission on all trades into and out of the Junior ISAs has been an excellent way to get them started in investing. I use other resources for keeping track of my portfolio but the overall service provides excellent value for money.
SAFE AND SECURE LIKE A TRUSTED OLD FRIEND
I have been a customer of Hargreaves Lansdowne for many decades, and I use the platform to manage my stocks and shares ISA, my SIPP, plus my Fund and Share Account.
The platform is easy to navigate
The choice of investments is wide ranging.
The customer service is very good, though not as good as it used to be since a cost saving exercise about a year ago.
Obviously, other platforms are cheaper, and for that reason I cannot give it five stars.
It is safe and secure like a trusted old friend, and long may that continue.
No fees on JISA is Great – Webstite Needs Improvement
Love the lack of fees on the product for the junior ISA. Really draws me in to make the most of the contributions that are made to it. However I really don’t enjoy using the HL website to manage the JISA. It lacks a lot of the ease of use that you find in other products e.g. Invest Engine, Trading 212 that HL should be able to compete with. Just changing my contribution / d
Good
Good service speed, feedback clear website
Investors
My Friend made a small investment in Hargreaves Lansdown PLC . They are a United Kingdom-based digital wealth management service administering company. The Company provides a range of services, including stocks and shares individual savings account (ISA), Self-Invested Personal Pension (SIPP), share dealing, fund dealing, drawdown, cash savings, lifetime ISA and junior ISA.
There is so much to like about this company. They have money in the bank. The returns are enormous with ROC of 50% ROE of 46% and a healthy margin of 48%. Gearing is low. Liquidity is good. Analyst sentiment is reasonably positive. The fundamentals are excellent . Revenue is increasing . Operating profits are steady. Cash flow and working capital are all good.
I had a few reservations. New investment last year was 38% down year on year. However, this is understandable in a cost of lockdown crisis. In addition, compared to their peers, such as AJ Bell, they are not doing that badly.
Another drawback is that HL are not competitive for those who are just getting started with investing. Investors with a large portfolio are ok because of the platform fee cap. However, HL could well lose out to new platforms offering commission free trading and no platform fees.
I like the sound of the new CEO and a potential British ISA may bring in more clients.
All in all, this is a quality company that I bought at a low price (P/E 11) with a great dividend story (expected 6.6% this year). which they have consistently paid over the past 8 years: with no share dilution.
This will be a stock that I will hold and enjoy the dividend and probable capital accumulation
Will be transferring a JISA here as it is fee free!
I will be transferring a JISA to HL as it is fee free and also pays interest on any cash held which my current provider does not.
Stocks & Shares JISA
Been using HL to invest for my daughter’s future. All transactions are quick and simple to execute. Buy & sell orders fulfilled smoothly. I also was impressed with their customer service and help in transferring in a cash JISA from Nationwide. The application process was easy and the response was swift.
Reliable and User-Friendly, but High Fees Make It Worth Exploring Alternatives
I’ve been a Hargreaves Lansdown customer for many years, and the platform does exactly what it says on the tin. It’s generally user-friendly, reliable, and offers a wide range of investment options and app. However, it is undeniably expensive compared to other platforms. The fees add up, especially if you’re an active investor. While I plan to continue using it for now, the market has become increasingly competitive, and it’s worth exploring other options that offer similar functionality at a much lower cost.
HL is not acting in my best interests, I have been waiting over 6 weeks for my drawdown funds.
HL pensions staff have not been helpful, open or transparent with my drawdown application. I am still waiting after 6 weeks and have no confidence in their internal work processes. HL are not acting in my best interests.
I wish I had checked Good Money Guide and other sites before as others have experienced similar issues. Delayed payment appears a deliberate HL policy.
Hargreaves Lansdown Excellent
HL currently is a market leader to my investment experience. Top service, top platforms, safe an secure with a large portfolio and great analytics. I would recommend.
Easy to use app. Moderate plans
App is pretty intuitive and decent value
Investment guide
I’ve been following Hargreaces Lansdown it has been helpful to understand present money and investing guide.
Good and safe
They hold my shares. It’s an easy website to navigate.
Excellent service
I like the HL app which allows me to follow markets and my investment with ease. It was also very simple to set up.
investments
professional competent and efficient
keep you updated trustworthy
AVOID AT ALL COSTS
1. I Sold isa to pay deposit for house. 2. I Changed my address which stopped me nominating a bank for transfer.
3. Spoke to them was asked to provide proof of house purchase which I did.
4. 10 days later despite an email saying they would be in contact in next few days I heard nothing.
5 Rang them , nothing had been done! I wasn’t allowed to speak to the relevant department they don’t speak to customers.
6. Looks like at least another week before I can even nominate my bank for a transfer exchange date is before that.
IF YOUR HAPPY TO BE ABUSED AND DONT WANT CONTROL OVER YOUR FINANCES HARGREAVES LANSDOWN IS THE COMPANY FOR YOU, FOR OTHERS AVOID THESE SOULLESS COMPANY.
Professional & efficient
People & platform – professional, competent & efficient. Overall, great value.
Does the job
No fuss – just really good platform and service
Platform is good but difficult to navigate sometimes
I find the platform good but it is difficult sometimes to navigate around. Customer service can be slow. Overall it is ok
Hargreaves Lansdown Review: The Waitrose of the investing world

Provider: Hargreaves Lansdown
Verdict: Founded in 1981 Hargreaves Lansdown is one of the largest investment platforms in the UK. They offer investing, savings, ISAs and SIPP account to over 1.8 million clients with 142bn in assets under management.
Is Hargreaves Lansdown a good broker?
Yes, Hargreaves Lansdown is one of our best-rated stock brokers and investment platforms. HL offers access to a huge range of investment types, through a wide range of general and tax-efficient accounts and is suitable for almost all types of investors.
I always think of Hargreaves Lansdown as the Waitrose of the investing world. Yes, it may be a bit pricier sometimes, but I think it’s just a nicer, safer place to shop for stocks.
Pros
- Wide range of investments and accounts
- Top-notch customer service
- Excellent research and analysis
Cons
- There are cheaper options for fund investing
- Limited portfolio hedging tools
-
Pricing
(4.5)
-
Market Access
(5)
-
Online Platform
(5)
-
Customer Service
(5)
-
Research & Analysis
(5)
Overall
4.9Tell us what you think of this provider.
Hargreaves Lansdown FAQs
Yes, we rate Hargreaves Lansdown as one of the safest share dealing accounts in the UK because they are well established, listed on the London Stock Exchange, and regulated by the FCA. Hargreaves Lansdown is also a profitable company with millions of private and corporate customers.
As an FCA-regulated stock broker, if Hargreaves Lansdown were to go bust, client cash on account would be protected by the FSCS scheme. Client investments are held in nominee accounts on CREST and can be transferred to another FCA-regulated investment platform.
Yes, Hargreaves Lansdown is considered one of the more expensive trading apps, as they charge a commission per share deal as opposed to commission-free investing apps like Freetrade, CMC Invest or Dodl, where it is free. Hargreaves Lansdown is also very expensive for holding funds on account as there is no cap on their fund account charge. Whereas, AJ Bell fund fees are capped and Interactive Investor charges a flat monthly subscription.
Hargreaves Lansdown is a public company listed on the London Stock Exchange meaning anyone can buy shares. But only around 25% of HL shares are traded on the LSE as 75% of the company is still owned by the founders Peter Hargreaves, and Stephen Lansdown and employees. You can see the breakdown of Hargreaves Lansdown shareholders in our HL share price performance section.
Yes, Hargreaves Lansdown offers access to a huge range of UK-listed Government and corporate bonds that you can invest in to build an income-generating portfolio. We actually used Hargreaves Lansdown to demonstrate buying Retail Charity bonds when we reviewed them.
No, you cannot buy commodities directly on Hargreaves Lansdown directly, to do that you need a commodities broker. But, you can invest in commodities on HL through a commodity ETF which is listed on the stock exchange like the Legal & General Longer Dated All commodities UCITS ETF (CMFP).
No, you cannot buy fractional shares on Hargreaves Lansdown, you can only buy whole shares, ETFs and units of funds. If you want to invest in small slices of company shares or want to invest in monetary amounts rather than shares you can compare the best brokers for fractional shares investing here.
No, you cannot trade options on Hargreaves Lansdown. I view this as quite a significant disadvantage because options are a great way to hedge your long-term investment portfolio against potential short-term stock market falls. If you want to trade or invest with options you can compare the best options brokers here.
No, you cannot buy or invest in gold directly on Hargreaves Lansdown, to do that you need a gold trading platform. But, you can get exposure to gold and invest in a gold ETF that tracks the price of the gold and can be bought and sold on the Hargreaves Lansdown platform just like shares for example, SPDR Gold Trust, iShares Gold Trust or Aberdeen Standard Physical Gold Shares ETF.
No, you cannot short stocks or go short on the Hargreaves Lansdown platform. But if you think that the Hargreaves Lansdown share price will go down it is possible to short Hargreaves Lansdown shares with a short-selling broker using CFDs, options or financial spread betting. However, if you want to go short the overall stock market to hedge your portfolio held at Hargreaves Lansdown you can buy an inverse ETF (which goes up when the market goes down) like
Absolutely not! Hargreaves Lansdown is a traditional stock brokerage and is most suitable for those investing in the long term. Cryptocurrency is a very high-risk product and not apprapriate to hold alongside ISA or SIPP accounts. Having said that, the SEC has recently approved a Bitcoin ETF, which can be bought and sold on the stock market, so some UK investors may be able to buy cryptocurrency on HL if they pass the sophisticated investor threshold.
Capital at risk

Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.
























