AJ Bell Customer Reviews
Leave a review and tell us what you think of this company to help others make more informed financial decisions.
4/5
3/5
2/5
Pros:
Range of ETFs
Cons:
Reduce fees; make search function better
4/5
Pros:
No fees
Cons:
Online platform and mobile app
2/5
Pros:
Nothing
Cons:
More fund choice
2/5
3/5
5/5
Pros:
Being able to check on a daily basis via my app.
4/5
Pros:
Information on fund/shares is outstanding
Cons:
Easier use of platform
4/5
5/5
Pros:
Breadth of funds available, their magazine with market insights, easy to view performance
Cons:
Better search and research functionality
3/5
Pros:
wide range of investment options
Cons:
lower their fees
5/5
Pros:
good returns
Cons:
Wider ranger of bonds
1/5
Pros:
good market coverage
Cons:
better UI/UX especially for the app
3/5
Pros:
selection
Cons:
not applicable
4/5
Pros:
fractional bonds
Cons:
more companies bonds
3/5
5/5
Pros:
access to bonds not available for everyone before
Cons:
n/a
2/5
Pros:
No monthly fee
Cons:
Need to improve their app.
4/5
Pros:
LISA, stock universe
Cons:
less fees
Capital at risk
AJ Bell Expert Review
AJ Bell offers a wide range of services for investors, including share dealing, fund investing, cash-saving services, and mobile dealing. It also offers a range of accounts including Stocks and Shares ISAs, Lifetime ISAs, Self-Invested Personal Pensions (SIPPs), dealing accounts, and investment accounts for children.
AJ Bell is a funny one – they have excellent service, and really low costs, but have always been a bit shy with us. I really like them, and we rate them very highly, but we’ve as yet been able to nail them down for a CEO interview as we have done with Hargreaves Lansdown and Interactive Investor. But we have given the AJ Bell app and platform a thorough going over with real money so you can see what it’s like and if it’s right for you.
AJ Bell Review
Name: AJ Bell
Description: AJ Bell is an award-winning, low-cost online investing platform for UK DIY investors. Founded in 1995, AJ Bell has grown to become one of the UK’s leading investment platforms. Today, it has more than 440,000 customers and assets under administration (AUA) of over £150 billion.
Summary
AJ Bell is an excellent full-service stock broker that offers access to UK and international shares, bonds and funds with some of the lowest fees in the industry.
Pros
- Wide range of investments
- Low account costs
- Discounts for frequent investors
Cons
- High charge when you deal over the phone
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Pricing
(4.5)
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Market Access
(4.5)
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Online Platform
(4.5)
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Customer Service
(4.5)
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Research & Analysis
(4)
Overall
4.4Ratings Explained
- Pricing: Really cheap, especially for an incumbent traditional investment platform
- Market Access: Excellent coverage of all the major stock markets
- Platform & Apps: Very good, does everything you need it to do
- Customer Service: Always good, just a great all-round service
- Research & Analysis: Lots on their website, and in Shares Magazine (which AJ Bell bought in 2008)
Capital at risk
AJ Bell Awards
AJ Bell always does very well in the Good Money Guide Awards because of their low fees, customer service and market access. Their stand-out account has been their SIPP which is great for all-size portfolios as the fees are low and capped.
AJ Bell Facts & Figures
| ⬜ Public Company | ✔️ |
| 👉 Number Active Clients | 350,000 |
| 💰 Minimum Deposit | £1 |
| 💸 Client Funds | £65 billion |
| 📅 Founded | 1995 |
| Account Types | |
| ➡️ General Investment Account | ✔️ |
| ➡️ SIPP | ✔️ |
| ➡️ Stocks & Shares ISA | ✔️ |
| ➡️ Junior ISA | ✔️ |
| ➡️ Lifetime ISA | ✔️ |
| Dealing Costs | |
| ➡️ UK Shares | £9.95 |
| ➡️ US Stocks | £9.95 |
| ➡️ ETFs | £9.95 |
| ➡️ Bonds | £9.95 |
| ➡️ Funds | £1.50 |
Capital at risk
Who is AJ Bell?
“The invisible thing called a good name is made up of the breath of numbers that speak well of you.” These worthy words of Lord Edward Wood, Earl of Halifax, apply very well to stockbroker AJ Bell; a company which passed half a million customers this year, as well as the man who gave the
Ready-made pension plans allow AJ Bell to challenge digital wealth fintechs
AJ Bell’s move to launch four new Ready-made pension portfolios earlier this year is a challenge to the digital wealth management sector. The investment platform’s move to provide three risk-rated growth funds with annual management charges of just 0.45% puts it in a competitive position against the likes of J.P. Morgan-owned Nutmeg, Moneyfarm, and… To
Does AJ Bell Offer Ethical Investing?
AJ Bell offers a range of options for the ethical investor. Through the AJ Bell platform, investors can access ethical funds such as the Liontrust UK Ethical fund as well as ethical ETFs such as the iShares MSCI World SRI ETF. AJ Bell has also created its own ethical fund, the AJ Bell Responsible Growth
Are AJ Bell investing apps as good as the main platform?
AJ Bell does have an investing app, which is a good way of checking on your investments when out and about. But, I have to say, it’s a bit clunky compared to full-service brokers like Interactive Brokers or even new apps like CMC Invest. It’s not as good as the main website, as you don;t
What is AJ Bell’s Cash Savings Hub?
AJ Bell’s Cash savings hub is a one-stop-shop for managing your savings. Designed to help savers get more from their cash savings, the hub provides access to competitive notice and fixed-term savings accounts offered by partner banks such as Aldermore, Paragon Bank, and OakNorth. One key advantage of AJ Bell ’s Cash savings hub is
How much does it cost to invest internationally with AJ Bell?
AJ Bell’s dealing service lets you buy international shares online quickly and easily in a SIPP, stocks and shares ISA, lifetime ISA or Dealing account, but it is quite expensive. The platform offers dealing in 24 international markets including the US, Canada, Japan, France, Germany, Italy, and Spain. Not all shares in these markets are
Is AJ Bell expensive for investing?
Not really, compared to other brokers like Hargreaves Lansdown and Interactive Investor is is cheap. But not as cheap as Interactive Brokers, AJ Bell is committed to transparent and fair charges that offer investors excellent value and are among the lowest in the market. On the AJ Bell website, there’s a handy feature that enables
Is AJ Bell Stocks & Shares ISA any good?
AJ Bell’s investment ISA is one of the cheapest around, especially for large accounts. A stocks and shares ISA is a tax-efficient investment account in which you can invest up to £20,000 per year. When you invest in a socks and shares ISA, you pay no tax on any capital gains or income from your
Is AJ Bell’s SIPP any good?
AJ Bell ’s SIPP is a flexible retirement product that allows you to choose where you invest your pension savings. With this product, you’re in control of how and where your money is invested, and make the decisions that determine how your pension pot performs. You can track your investments online and make changes to
How does AJ Bell’s Lifetime ISA (LISA) work?
AJ Bell’s lifetime ISA is an excellent way to save for your first home (or your retirement). When you invest in a lifetime ISA with AJ Bell you are investing in the stock market where you can potentially make more money than in a cash-interest lifetime ISA. However, it’s important to remember that when investing,
AJ Bell cuts its dealing charges
AJ Bell has reduced the commission it charges for share dealing and as one of the country’s largest D2C investment platforms so when it changes its fee schedule, the market usually takes note. With that in mind, AJ Bell will be reducing share dealing charges in three key areas: Dealing charges in shares ETFs, investment
AJ Bell share price falling as FCA warns on client cash interest
The AJ Bell share price has taken a battering today as the FCA announced plans to curb the way investment platforms can profit from client cash interest. This is in contrast to yesterday when AJ Bell (LON: AJB) shares were up by +14.20% over the last month. The direct-to-consumer or D2C investment market is growing,
Is AJ Bell good for index funds?
Yes, AJ Bell has an excellent index fund offering where you can invest in funds that track the performance of specific indices, stock markets and sectors. In AJ Bell’s index fund screener, they have over 300 passive index funds, which you can rank by Morningstar rating, ongoing fund charge and YTD returns. Compared to Vanguard
Is AJ Bell good for investment trusts?
Yes, AJ Bell offers access to over 400 investment trusts, but they also have an “Investment Trusts Select List” that has whittled those down to 18 of the best based on price, performance and size. AJ Bell Investment Trust Investing Review Name: AJ Bell Investment Trust InvestingDescription: AJ Bell offer the most inve… To read
Can you invest in OEICs with AJ Bell?
Yes, there are around 30 OEIC (open-ended investment company) funds available to invest in via the fund screener on AJ Bell’s investment platform. AJ Bell OEIC Investing Review Name: AJ Bell OEIC InvestingDescription: AJ Bell offers open-ended investment fund investing from £1.50 per trade. The platform has fund scree… To read this article, please register
Is AJ Bell good for ETF investing?
Yes, AJ Bell is an excellent choice for investing in ETFs as they have some of the lowest fees of all the traditional investment platforms like Hargreaves Lansdown and Interactive Investor. AJ Bell ETF Investing Review Name: AJ Bell ETF InvestingDescription: With AJ Bell you can invest in over 1,500 ETFs as well as us…
Is AJ Bell share dealing safe?
Yes, we rate AJ Bell as a very safe share-dealing platform. AJ Bell are regulated by the FCA and customer funds (cash) are protected by the FSCS up to £80k. Shares you hold in AJ Bell nominee accounts are held in CREST safe custody accounts and will be transferred to another broker if they were
Are AJ Bell funds any good?
Yes, AJ Bell offers a range of own branded funds based on those who want growth, income or to invest responsibly. As well as their own funds AJ Bell also offers access to over 4,350 funds, 3,500 ETFs and over 420 investment trusts. AJ Bell offers a fantastic selection of funds for investors. Currently, there
Does AJ Bell do a Junior ISA (JISA)?
Does AJ Bell Offer A Junior ISA (JISA)? Yes, AJ Bell offers a stocks and shares junior ISA where you can invest in the stock market for your children. AJ Bell is one of the cheapest self-select JISAs with account fees of only 0.25%, although it isn’t free. Fees are capped at £2.50 per month
AJ Bell increases ESG offering with a sustainable fund of ETFs
ESG and sustainability investing have become ever more popular throughout 2020 no doubt helped by the outperformance of stocks and funds which have high ESG scores. Investment platform AJ Bell has not been deaf to the clamour and has announced the launched a sustainable fund of ETFs, the Responsible Growth fund. What is the AJ
AJ Bell FAQs:
AJ Bell is a stockbroker and investment platform that lets you invest in UK and international shares, funds and bonds. They were established in 1995, currently have around 350,000 customers and look after over £65 billion of client assets.
Yes, in our awards survey and analysis of investment accounts AJ Bell is consistently at the top of the customer service rankings. They also provide access to a wide range of investments with low account costs.
Yes, AJ Bell has put together a series of low-cost, easy to use and diverse selectio of investment funds to invest in. AJ Bell funds cover growth markets, responsible investing in sustainable companies and funds that generate income rather than focusing on capital growth. You can also invest based on risk from cautious to adventurous and global growth.
Yes. AJ Bell is regulated by the FCA (Financial Conduct Authority) in the UK and your funds are protected by the FSCS guarantee.
AJ Bell differs from Vanguard in that AJ Bell is a full-service stock broker where you can invest in shares, bonds and funds. Whereas Vanguard in the UK only sells it’s own funds. You cannot invest in individual shares with Vanguard. You can also buy Vanguard shares on the AJ Bell platform.
If you want to buy individual shares you need a stock broker.
Yes, AJ Bell is one of the few investment platforms to offer Lifetime ISAs. To transfer a LISA to AJ Bell, you need to open an account and instruct the transfer.
AJ Bell is a public company listed on the London Stock Exchange with the ticker (LON:AJB), which means anyone can own part of it.
Yes, it is safe to invest with AJ Bell because they are FCA regulated, funds are protected by the FSCS, they are a public company and well established.
Capital at risk
Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.
You can contact Richard at richard@goodmoneyguide.com
