- Experts commend AJ Bell ETF Investing for its low-cost structure and extensive range of over 1,500 ETFs, highlighting the platform's competitive pricing and user-friendly account types. However, they note a high minimum deposit requirement of £500 and the absence of ETF derivatives as potential drawbacks.
- Across 1,103 user reviews on Good Money Guide, averaging 4.2/5, customers frequently appreciate the platform's ease of use, reliable customer service, and transparent fee structure. Many users also mention the app's user-friendliness and the efficiency of the investment process, while some express concerns about occasional platform stability issues and the need for improvements in the app's functionality.
Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.Our experts have rated AJ Bell ETF Investing across five key areas of our review framework.
- Pricing4.5
- Market Access4.0
- Online Platform4.0
- Customer Service4.0
- Research & Analysis4.0
Pros
- Wide range of ETF account types
- Low ETF dealing costs
- Low ETF account costs of 0.25%
Cons
- High minimum account deposit of £500
- No ETF derivatives
See full expert review
Our verdict
With AJ Bell you can invest in over 1,500 ETFs as well as use their screener to search for the best ETFs based on price, costs, performance and target market.
Capital at risk
Summary
A low-cost ETF platform listed on the LSE, that can also help you choose what ETFs to invest in.
- ETFs available: 1,500
- ETF account charge: 0.25%
- ETF dealing charge: £5
- Account types: GIA, ISA, SIPP, JISA, JSIPP
Fees: AJ Bell ETF account fees are capped at £3.50 a month. Dealing costs are £1.50 for funds and £5 for shares but drop to £3.50 where there were 10 or more online share deals in the previous month.
Customer reviews for AJ Bell
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 1,103 reviews
- Excellent46%
- Very good35%
- Basic15%
- Poor3%
- Bad2%
Read customer reviews
Good
Good
relatively
Relatively user-friendly investment app. Still very confusing and tricky to use, for me at least
Reliable
I trust AJBell to look after my pension fund and do what is best for me. They are responsive and thoroughly professional at all times
Helpful
Great anti fraud procedures saved me losing money to an impersonator.
Simple to use app
Simple
Really good company who have transparent fees and have a really friendly client app to trade on. Feel my retirement funds are in good hands
improving
good website, app needs to catch up
Effortless
Makes investing simple and quick.
Trusted
They dont do the hard sell. They provide you with information to guide you to your investing choice
Reliable
Easy to use platform
Great
easy to use app and strong customer service
Simple
Makes investing stress free and manageable
User friendly experience
Decent service and few headaches
The best thing about AJ Bell is that generally their platform just works and they don't make any mistakes that cause me difficulties. For a fairly low-cost, execution-only service this is what I need from my investment provider.
Great
We have 4 products with Aj Bell and no issues with anything.
Very reliable platform
I keep my SIPP here & am impressed with the service, their comms & sensible prices.
I have been a customer for +/- 10 years
Easy to navigate and deal, reasonable prices
I've had a SIPP with AJ Bell for several years and have been very pleased with the service. The site is easy to navigate, stocks simple to trade and the costs are reasonable.
Simple and easy to use
Very happy with the service. Clean layout and relatively low commission costs.
The best I’ve used
I’ve used a few different options and started with the free trading apps. However, I’ve found AJ Bell to be great since making the switch.
My choice and no regrets
Very pleased with their service. Good help line with any issues. Lots of guidance and I trust them.
Good
Good all round communication, services,website
Yes, AJ Bell is an excellent choice for investing in ETFs as they have some of the lowest fees of all the traditional investment platforms like Hargreaves Lansdown and Interactive Investor.
- Expert opinion: AJ Bell reviewed & rated
Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.