- Experts highlight AJ Bell Investment Trust Investing as a strong platform for investment trusts, offering access to over 400 options and a curated list of 18 top trusts based on price, performance, and size. They commend the low account fees, which decrease significantly for larger investments, while noting a relatively high initial deposit requirement of £500.
- Across 1103 user reviews on Good Money Guide, averaging 4.2/5, customers frequently praise the platform's ease of use, responsive customer service, and transparent fee structure. However, some users express concerns about the app's usability and occasional platform stability issues, indicating a need for further improvements in the user experience.
Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.Our experts have rated AJ Bell Investment Trust Investing across five key areas of our review framework.
- Pricing4.0
- Market Access4.5
- Online Platform4.0
- Customer Service4.0
- Research & Analysis4.0
Pros
- 449 investment trusts
- Low account fee of 0.25%*
- Wide range of index funds
Cons
- High initial deposit of £500
See full expert review
Our verdict
AJ Bell offer the most investment trusts on their platform of which their investment specialists have analysed the investment trust market, looking at factors including price, performance and size to create a list of 20 investment trusts to get started.
Capital at risk.
Is AJ Bell good for investment trusts?
Yes, AJ Bell offers access to over 400 investment trusts, but they also have an "Investment Trusts Select List" that has whittled those down to 18 of the best based on price, performance and size.
*Investment trust account fees reduce to 0.10% on the value between £250,000 and £500,000. There is no charge above £500,000. Dealing costs are £1.50.
Customer reviews for AJ Bell
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 1,103 reviews
- Excellent46%
- Very good35%
- Basic15%
- Poor3%
- Bad2%
Read customer reviews
Good
Good
relatively
Relatively user-friendly investment app. Still very confusing and tricky to use, for me at least
Reliable
I trust AJBell to look after my pension fund and do what is best for me. They are responsive and thoroughly professional at all times
Helpful
Great anti fraud procedures saved me losing money to an impersonator.
Simple to use app
Simple
Really good company who have transparent fees and have a really friendly client app to trade on. Feel my retirement funds are in good hands
improving
good website, app needs to catch up
Effortless
Makes investing simple and quick.
Trusted
They dont do the hard sell. They provide you with information to guide you to your investing choice
Reliable
Easy to use platform
Great
easy to use app and strong customer service
Simple
Makes investing stress free and manageable
User friendly experience
Decent service and few headaches
The best thing about AJ Bell is that generally their platform just works and they don't make any mistakes that cause me difficulties. For a fairly low-cost, execution-only service this is what I need from my investment provider.
Great
We have 4 products with Aj Bell and no issues with anything.
Very reliable platform
I keep my SIPP here & am impressed with the service, their comms & sensible prices.
I have been a customer for +/- 10 years
Easy to navigate and deal, reasonable prices
I've had a SIPP with AJ Bell for several years and have been very pleased with the service. The site is easy to navigate, stocks simple to trade and the costs are reasonable.
Simple and easy to use
Very happy with the service. Clean layout and relatively low commission costs.
The best I’ve used
I’ve used a few different options and started with the free trading apps. However, I’ve found AJ Bell to be great since making the switch.
My choice and no regrets
Very pleased with their service. Good help line with any issues. Lots of guidance and I trust them.
Good
Good all round communication, services,website
- Expert opinion: AJ Bell reviewed & rated

Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.

