- Experts commend AJ Bell Junior ISA (JISA) for its low account fees of 0.25% and a user-friendly platform, rating it highly across various criteria including pricing and customer service. However, they note that dealing charges can be high, particularly for phone transactions, and highlight that while it is one of the cheaper options, it is not free compared to some competitors.
- Across 1103 user reviews on Good Money Guide, averaging 4.2/5, customers frequently praise the platform's ease of use, reliable customer service, and transparent fee structure. Many users appreciate the straightforward investment process and the variety of options available, although some express concerns about occasional platform stability and the need for app improvements.
Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.Our experts have rated AJ Bell Junior ISA (JISA) across five key areas of our review framework.
- Pricing4.5
- Market Access5.0
- Online Platform5.0
- Customer Service5.0
- Research & Analysis5.0
Pros
- Pick your own shares, funds and bonds or use their investing ideas
- Low JISA account fees capped at £2.50 a month for shares
- Lots of account types
Cons
- High phone dealing charges
See full expert review
Our verdict
AJ Bell is one of the cheapest self-select JISAs with account fees of only 0.25%, although it is not free. Fees are capped at £2.50 per month for shares, investment trusts ETFs, gilts and bonds, but there is no cap for holding funds. You also have dealing charges of £1.50 for funds and £9.95 for shares. It is more expensive than Hargreaves Lansdown’s (now free) JISA and providers a relatively similar service.
Capital at risk.
Does AJ Bell Offer A Junior ISA (JISA)?
Yes, AJ Bell offers a stocks and shares junior ISA where you can invest in the stock market for your children.
Fees: AJ Bell charges 0.25% of the value of your for a Junior ISA. Share account fees are capped at £2.50 a month. Dealing costs are £1.50 for funds and £5 for shares but drop to £3.50 where there were 10 or more online share deals in the previous month.
Special Offers:
- Recommend a friend, and you’ll both get £100 gift vouchers – When you recommend a friend to AJ Bell Youinvest that invests more than £10,000 in a SIPP or ISA, you and your friend can get One4All gift vouchers worth £100.
- Switch your share dealing account and receive up to £500 to cover exit fees – If you transfer your share dealing general investment account valued at more than £20,000 to AJ Bell they will help cover any exit fees charged by your current provider. They will cover £35 per investment moved and up to £100 for general exit fees, up to an overall maximum of £500 per person.
- Free subscription to Shares Magazine worth £220
Get a free subscription to Shares (worth over £220 per year) by maintaining a balance of £4,000 or more across your AJ Bell investing accounts.
Customer reviews for AJ Bell
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 1,103 reviews
- Excellent46%
- Very good35%
- Basic15%
- Poor3%
- Bad2%
Read customer reviews
Good
Good
relatively
Relatively user-friendly investment app. Still very confusing and tricky to use, for me at least
Reliable
I trust AJBell to look after my pension fund and do what is best for me. They are responsive and thoroughly professional at all times
Helpful
Great anti fraud procedures saved me losing money to an impersonator.
Simple to use app
Simple
Really good company who have transparent fees and have a really friendly client app to trade on. Feel my retirement funds are in good hands
improving
good website, app needs to catch up
Effortless
Makes investing simple and quick.
Trusted
They dont do the hard sell. They provide you with information to guide you to your investing choice
Reliable
Easy to use platform
Great
easy to use app and strong customer service
Simple
Makes investing stress free and manageable
User friendly experience
Decent service and few headaches
The best thing about AJ Bell is that generally their platform just works and they don't make any mistakes that cause me difficulties. For a fairly low-cost, execution-only service this is what I need from my investment provider.
Great
We have 4 products with Aj Bell and no issues with anything.
Very reliable platform
I keep my SIPP here & am impressed with the service, their comms & sensible prices.
I have been a customer for +/- 10 years
Easy to navigate and deal, reasonable prices
I've had a SIPP with AJ Bell for several years and have been very pleased with the service. The site is easy to navigate, stocks simple to trade and the costs are reasonable.
Simple and easy to use
Very happy with the service. Clean layout and relatively low commission costs.
The best I’ve used
I’ve used a few different options and started with the free trading apps. However, I’ve found AJ Bell to be great since making the switch.
My choice and no regrets
Very pleased with their service. Good help line with any issues. Lots of guidance and I trust them.
Good
Good all round communication, services,website

Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.

