Is AJ Bell’s SIPP any good?

AJ Bell SIPP & Pension Customer Reviews & Expert Rating

The overall score out of 10 combines our expert rating out of 5 with the average customer rating out of 5.
9.2/10Excellent

Based on 1,103 customer reviews and our expert analysis

  • Experts have rated AJ Bell SIPP & Pension as an outstanding provider, achieving a perfect score of 5.0/5 across multiple criteria, including pricing, market access, and customer service. They highlight the platform's low fees and extensive investment options, including shares, funds, and bonds, while noting high phone dealing charges as a drawback.
  • Across 1103 user reviews on Good Money Guide, averaging 4.2/5, customers frequently commend the platform's user-friendly interface, responsive customer service, and transparent fee structure. Many users appreciate the ease of investing and the variety of investment options available, although some express concerns about occasional platform stability and the need for app improvements.

Expert rating

Our expert rating is the average of the areas listed here, each scored out of 5 by our team.
5.0Excellent

Our experts have rated AJ Bell SIPP & Pension across five key areas of our review framework.

  • Pricing5.0
  • Market Access5.0
  • Online Platform5.0
  • Customer Service5.0
  • Research & Analysis5.0

Pros

  • Low SIPP account fees of 0.25% & share dealing commission
  • Wide range of shares, bonds and funds
  • Ability to add a Junior SIPP for your children

Cons

  • High phone dealing charges
See full expert review

Our verdict

AJ Bell offers the cheapest SIPP account when you compare them against providers that charge a percentage of your portfolio value. You can invest in a wide range of investments, including stocks in more than 20 markets, over 4,000 funds, ETFs, and bonds.

Capital at risk.

Is AJ Bell's pension any good?

AJ Bell won “best SIPP provider” in our 2023 and 2022 awards. They offer a huge range of UK and international markets to invest in (with low FX fees). AJ Bell also scored very well in our survey for customer support and has an easy-to-use and low-cost SIPP account platform.

AJ Bell SIPP Special Offers:

Up to £500 cashback: Switch your SIPP to AJ Bell and they will pay up to £35 per investment and £100 in exit fees as cash back to cover your costs up to £500.
£100 gift vouchers: If you refer a friend to AJ Bell that opens a GIA, LISA, ISA or SIPP with more than £10,000 (within 120 days) you both get £100 Amazon gift vouchers.

AJ Bell SIPP Fees:

Annual account charges are 0.25% for shares (capped at £10/month) and tiered for funds (0.25% up to £250,000, 0.10% up to £500,000, and free beyond), with dealing charges of £5 for shares (£3.50 for frequent traders) and £1.50 for funds.

Customer reviews for AJ Bell

Customer ratings come from reviews left on this site. Every review is read and approved before it is published.
4.2Very good

Based on 1,103 reviews

  • Excellent46%
  • Very good35%
  • Basic15%
  • Poor3%
  • Bad2%
Read customer reviews

Good

Thomas Fox ·

Good

relatively

Mark Temple ·

Relatively user-friendly investment app. Still very confusing and tricky to use, for me at least

Reliable

Janine Mills ·

I trust AJBell to look after my pension fund and do what is best for me. They are responsive and thoroughly professional at all times

Helpful

Patricia Chambers ·

Great anti fraud procedures saved me losing money to an impersonator.
Simple to use app

Simple

Allan Buckley ·

Really good company who have transparent fees and have a really friendly client app to trade on. Feel my retirement funds are in good hands

improving

David Ross ·

good website, app needs to catch up

Effortless

Alan Jones ·

Makes investing simple and quick.

Trusted

Patrick Regan ·

They dont do the hard sell. They provide you with information to guide you to your investing choice

Reliable

MARK CLENSHAW ·

Easy to use platform

Great

Mark Glowrey ·

easy to use app and strong customer service

Simple

Jon Graham ·

Makes investing stress free and manageable

User friendly experience

Liam MacDonald ·

Both AJ Bell and Dodl are easy to use and low cost ways to invest.

There is are plentiful options for investing to diversify investment and queries are dealt with promptly.

Would highly recommend for a beginner or experienced investor alike.

Decent service and few headaches

Damian Cannon ·

The best thing about AJ Bell is that generally their platform just works and they don't make any mistakes that cause me difficulties. For a fairly low-cost, execution-only service this is what I need from my investment provider.

Great

Daren ·

We have 4 products with Aj Bell and no issues with anything.

Very reliable platform

Barry ·

I keep my SIPP here & am impressed with the service, their comms & sensible prices.
I have been a customer for +/- 10 years

Easy to navigate and deal, reasonable prices

Ken ·

I've had a SIPP with AJ Bell for several years and have been very pleased with the service. The site is easy to navigate, stocks simple to trade and the costs are reasonable.

Simple and easy to use

John Zachary ·

Very happy with the service. Clean layout and relatively low commission costs.

The best I’ve used

Tom ·

I’ve used a few different options and started with the free trading apps. However, I’ve found AJ Bell to be great since making the switch.

My choice and no regrets

Ashley Payne ·

Very pleased with their service. Good help line with any issues. Lots of guidance and I trust them.

Good

Neil Andrew harrison ·

Good all round communication, services,website

AJ Bell ’s SIPP is a flexible retirement product that allows you to choose where you invest your pension savings. With this product, you’re in control of how and where your money is invested, and make the decisions that determine how your pension pot performs. You can track your investments online and make changes to your portfolio easily. You have access to a wide range of investments, including shares from over 20 markets, funds, ETFs, and bonds.

AJ Bell ’s SIPP has no set-up fees and there are no charges to transfer a SIPP. You can deal online from just £1.50 for funds and £9.95 for shares. Overall, the SIPP charges are quite reasonable and lower than those offered by rival Hargreaves Lansdown. For example, while Hargreaves Lansdown caps its annual shares custody charge at £200 per year, AJ Bell caps its annual shares custody charge at £120 per year.

SIPP Charges & Fees

Buying and selling investments (per deal)
Funds (including unit trusts and OEICs) online£1.50
Shares (including investment trusts, ETFs, gilts, and bonds)£9.95
Shares, where there were 10 or more share deals in the previous month£4.95
Funds custody charge (including unit trusts, OEICs, and structured products)
On the first £250,000 of funds0.25%
For funds between £250,000 and £1m0.10%
For funds between £1m and £2m0.05%
For funds over £2mNo charge
Shares custody charge (including investment trusts, ETFs, gilts, and bonds)0.25%(max £3.50 per month)

The main attraction of this SIPP, relative to their competitors, is the range of investments. On the downside, fees are higher than those of some other providers such as Vanguard, which offers fees of just 0.15% and no fund dealing charges.

Compare AJ Bell against other SIPP providers below:

SIPP ProviderAnnual SIPP FeesFX FeesTransfer OfferCustomer RatingMore Info
IG SIPP0.4% – 0.08%0.5%Cash Back (Based on 746 reviews)See Offers*
Capital at risk
Interactive Investor SIPP£59.88 – £143.881.5% – 0.25%Cash Back (Based on 1,125 reviews)See Offers
Capital at risk
Investengine SIPP 0%- 0.25%n/aCash Boost (Based on 1,635 reviews)See Offers
Capital at risk
AJ Bell SIPP0.25%- 0%0.75% – 0.5%Fees Covered (Based on 1,374 reviews)See Offers
Capital at risk
Hargreaves Lansdown SIPP0.45%- 0%1% – 0.25%Fee Discount (Based on 1,775 reviews)See Offers
Capital at risk
Charles Stanley Direct SIPP0.3% +£1000.75% – 0.15%Cashback (Based on 265 reviews)See Offers
Capital at risk

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