Hargreaves Lansdown won Best Stockbroker at the Good Money Guide Awards this year because they offer one of the cheapest accounts for share investing. They provide access to a wide range of large-, medium-, and small-cap stocks, tax-efficient wrappers, and IPOs for newly listed companies.
- Experts rate Hargreaves Lansdown highly, noting its extensive range of investment options and excellent customer service. The platform is praised for its user-friendly online interface and comprehensive research tools, although some experts point out that it may be pricier compared to other fund investing options and lacks advanced portfolio hedging tools.
- Across 1775 user reviews on Good Money Guide, averaging 3.8/5, customers frequently highlight the platform's intuitive app, responsive customer service, and the wide range of investment accounts available. However, there are notable criticisms regarding high fees, particularly for buying shares, and some users report frustrations with account management and customer support responsiveness.
Hargreaves Lansdown Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.Our experts have rated Hargreaves Lansdown across five key areas of our review framework.
- Pricing4.5
- Market Access5.0
- Online Platform5.0
- Customer Service5.0
- Research & Analysis5.0
Pros
- Wide range of investments and accounts
- Top-notch customer service
- Excellent research and analysis
Cons
- There are cheaper options for fund investing
- Limited portfolio hedging tools
See full expert review
Our verdict
Founded in 1981 Hargreaves Lansdown is one of the largest investment platforms in the UK. They offer investing, savings, ISAs and SIPP account to over 1.8 million clients with 142bn in assets under management.
Is Hargreaves Lansdown a good broker?
Yes, Hargreaves Lansdown is one of our best-rated stock brokers and investment platforms. HL offers access to a huge range of investment types, through a wide range of general and tax-efficient accounts and is suitable for almost all types of investors.
I always think of Hargreaves Lansdown as the Waitrose of the investing world. Yes, it may be a bit pricier sometimes, but I think it's just a nicer, safer place to shop for stocks.
Hargreaves Lansdown Customer reviews
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 1,775 reviews
- Excellent27%
- Very good38%
- Basic24%
- Poor7%
- Bad4%
Read customer reviews
Easy to use
Easy to use
4/5
Research poor and comments not...
Research poor and comments not updated on a regular enough basis
.
.
wwwwwww
wwwwwww
3/5
Good
Good
4/5
reasonable
reasonable
Very poor and outdated/old information
Very poor and outdated/old information
excellent website
excellent website
3/5
I like their app &...
I like their app & service, but expensive
Good iPhone app and easy...
Good iPhone app and easy to use, could do with a pots/bucket type filter. Fees are clear and buying/selling index funds and ETFs is free
Good range of investments and...
Good range of investments and easy to use.
Reliable
Reliable
OK
OK
Good service
Good service
great support. easy to use...
great support. easy to use platform
Good service
Good service
Leave a review

Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.

