- Experts rate Hargreaves Lansdown's General Investment Account highly, noting its extensive range of account types and a robust research portal that supports informed investment decisions. The platform is praised for its wide market coverage, offering access to thousands of shares, funds, and bonds, although it can be costly for larger fund portfolios.
- Across 1779 user reviews on Good Money Guide, averaging 3.8/5, customers frequently commend the user-friendly app and website, alongside responsive customer service. However, some users express dissatisfaction with high fees and occasional difficulties in navigating the platform. Additionally, while many appreciate the comprehensive investment options, a number of reviews highlight concerns regarding customer support and account management issues.
Hargreaves Lansdown General Investment Account Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.Our experts have rated Hargreaves Lansdown General Investment Account across one key area of our review framework.
- Excellent5.0
Pros
- Thousands of UK and international shares, bonds & funds
- Ready-made portfolios with different levels of risk
- Excellent research and analysis
- An established and listed company on the LSE.
Cons
- Can be expensive for large fund portfolios
- Data not as good as it used to be
See full expert review
Our verdict
Hargreaves Lansdown (HL) has plenty of account types including a GIA and several types of ISA, plus an excellent research portal. There's access to thousands of UK and international shares, funds, ETFs, investment trusts and corporate bonds. Capital is at risk.
Capital at risk
Is HL's GIA a Good Account?
HL is good for investors looking for more than just somewhere to buy and sell shares. The platform offers the most account types of all the investment platforms we compare, including a GIA, stocks and shares ISAs, lifetime ISAs, and junior ISAs. Plus, it has one of the best research portals to help you choose your own investments. And it boasts some of the widest market coverage, including thousands of UK and international shares, over 3,000 funds, ETFs, investment trusts, and corporate bonds.
Fees
There is no account charge for shares in a GIA with HL. Funds are charged at 0.45% for the first £250,000. There's no charge for buying funds, but shares are charged at £11.95 per deal or £5.95 if you do over 20 deals per month.
Is HL's GIA Better than its ISA?
It makes sense to open a GIA only after you have exhausted your ISA allowance. With the GIA from HL, you can invest as much as you like but with an ISA you're limited to £20,000 a year in the tax-free wrapper.
What is HL's Platform Like to Use?
HL's investment platform is one of the best around. HL provides a huge amount of technical and fundamental data to help you choose investments.

Customer reviews for Hargreaves Lansdown
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 1,779 reviews
- Excellent27%
- Very good38%
- Basic24%
- Poor7%
- Bad4%
Read customer reviews
Useful
Helpfull phone support and an easy to use app and website
Excellent
Everything is clearly explained, and the interest rate on the cash isa is very good
Transparent
Clear policies and excellent documentation with reasonable charges in managing ISA savings and SIPP pensions
Reliable
Provides excellent rates with a solid reputation.
hideous experience
just speechless! I created the kids accounts. They changed the primary person on my child's account without telling either parent, locked me out when I Phoned about a login issue, then dictated what I do in my own home and with whom. Never had an experience like that!
Website
Excellent platform for stocks, shares and cash investing.
Class
Amazing customer service
Efficient
Very simple app. Brilliant customer service. Good range of ETFs, which I use for long-term investing. Brilliant Cash ISA also, with great interest rate. Trusted and credible. I trust my money is in a safe place.
Good
Communication
Intuitive
Good, intuitive app. Very responsive customer service.
Excellent
Easy platform to use
Confidence
Easy to use platform, very supportive and excellent telephone service.
fantastic
They listen then execute the right strategy
Accessible
Easy to use and patient/friendly when contacted. 5he brand provides access at all investment skill and money levels.
Great for junior ISA
Provide good junior stocks and shares ISA
Quality
Been with them for years and I have always felt they provide me with the best service for my needs as being retired now , not the force of old but heh ho still looking . Pb
Bereavement Support - Incompetent and Difficult
Where do I start.
Claiming they sent forms when they didn't. Then sent them in an email, but the forms were not attached.
Provided all information requested.
Week later I get an email requesting more information. We are all HL clients but they have made a bad situation so much worse because of their incompetence and awkwardness.
I have NEVER dealt with a more difficult organisation in thise who bereavement process.
They offer good products but I am seriously considering moving my considerable financial invesment away from HL.
Utterly appalled.
Overall good but the app could be easier to use.
One of only a few providers of a JISA where you can pick and manage your investments. Setting up the account was reasonably easy. The app UI is ok but not great. Can only fund the account through a card payment is a little frustrating but not a deal breaker.
Free JISA and app is great
Opened up a JISA on HL due to fees and ease of use. Good stock universe and the app works very well. Got no complaints
Good but room for improvement
HL Junior ISA is okay but their website and app need improvement compared to competitors like InvestEngine and Trading212.
- Expert opinion: Hargreaves Lansdown full review
