Hargreaves Lansdown won Best Stockbroker at the Good Money Guide Awards this year because they offer one of the cheapest accounts for share investing. They provide access to a wide range of large-, medium-, and small-cap stocks, tax-efficient wrappers, and IPOs for newly listed companies.
- Good Money Guide experts rate Hargreaves Lansdown highly, noting its extensive range of investment options and excellent customer service. The platform is praised for its user-friendly online interface and comprehensive research tools, although some experts point out that it may be pricier compared to other fund investing options and lacks advanced portfolio hedging tools.
- Across 1775 user reviews on Good Money Guide, averaging 3.8/5, customers frequently highlight the platform's intuitive app, responsive customer service, and the wide range of investment accounts available. However, there are notable criticisms regarding high fees, particularly for buying shares, and some users report frustrations with account management and customer support responsiveness.
Hargreaves Lansdown Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.Our experts have rated Hargreaves Lansdown across five key areas of our review framework.
- Pricing4.5
- Market Access5.0
- Online Platform5.0
- Customer Service5.0
- Research & Analysis5.0
Pros
- Wide range of investments and accounts
- Top-notch customer service
- Excellent research and analysis
Cons
- There are cheaper options for fund investing
- Limited portfolio hedging tools
See full expert review
Our verdict
Founded in 1981 Hargreaves Lansdown is one of the largest investment platforms in the UK. They offer investing, savings, ISAs and SIPP account to over 1.8 million clients with 142bn in assets under management.
Is Hargreaves Lansdown a good broker?
Yes, Hargreaves Lansdown is one of our best-rated stock brokers and investment platforms. HL offers access to a huge range of investment types, through a wide range of general and tax-efficient accounts and is suitable for almost all types of investors.
I always think of Hargreaves Lansdown as the Waitrose of the investing world. Yes, it may be a bit pricier sometimes, but I think it's just a nicer, safer place to shop for stocks.
Hargreaves Lansdown Customer reviews
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 1,775 reviews
- Excellent27%
- Very good38%
- Basic24%
- Poor7%
- Bad4%
Read customer reviews
3/5
Pros:
Someone always answers the phone to you when you phone. No irritating ÔÇÿplease chose 1 for an irritating experienceÔǪÔÇÖ stuff
Cons:
Need to get the legal action re Woodford out of way. This is biggest disincentive to me investing more
3/5
Pros:
..
4/5
Pros:
Ease of use
Cons:
Improve data provided
5/5
Pros:
online
Cons:
Extend time when live
4/5
Pros:
Research
Cons:
reduce fees
3/5
Pros:
Good reporting and annual tax summary
Cons:
Provide analyst ratings for shares
3/5
Pros:
Range of accounts
Cons:
More tradable stocks in foreign countries
4/5
Pros:
Website - ease of use
Cons:
Reduce trading fees
4/5
Pros:
easy to navigate.
Cons:
reduce charges.
5/5
Pros:
Quality
Cons:
Be cheaper
5/5
Pros:
ease of use
Cons:
no strong opinion
4/5
Pros:
consistent
Cons:
REDUCE TRADING COSTS
5/5
Pros:
scope of investments
Cons:
Lower costs
4/5
Pros:
Reliable accurate information
Cons:
Reduction in costs would be nice
4/5
Pros:
Ease of use
Cons:
After hours prices (sells often higher than buys)
5/5
Pros:
Analysis
Cons:
Email notifications when dividends have been paid
3/5
Pros:
Link to active savings accounts
Cons:
Cut out fees on Unit Trusts
4/5
Pros:
Ease of trading/use
Cons:
Charge a bit less, give more factual info
5/5
1/5
Pros:
None
Cons:
Reduce dealing charges
Leave a review

Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.

