How To Buy ETFs – A Beginners Guide To ETF Investing

ETF Investing Explained

ETF stands for Exchanged-Traded Funds and are essentially baskets of shares that can be traded in one go. So instead of buying 15 different mining shares, you can buy a mining ETF. ETFs are one of the fastest-growing areas of the financial markets. Investors like them because they are cheap and transparent and offer easy access in terms of coverage. Even sophisticated hedge funds trade ETFs because of their deep liquidity.

How to invest in ETFs

If you want to buy exchange traded funds you need to follow these steps

1. Choose an ETF invest investment account (you can opt for a normal GIA investment account or a tax free Stocks and Shares ISA)
2. Deposit funds (in the UK it is GBP)
3. Select an ETF to buy (using their ticket code)
4. Track the performance of that ETF in your investment account (it’s up to you to decide when to sell for a profit or loss)

Advantages of investing in ETFs

• Diversification: Buy groups of stocks or assets for diversification
• Additional markets: Buy commodities, currencies or property as easily as buying a stock
• Portfolio hedging: Buy protections against the market going down
• Low cost – it is cheaper to buy a ETF rather than individual stocks

Disadvantages of ETFs

• Performance: ETFs do not perfectly track an asset (gold for example)
• Fees: Additional annual costs for holding ETFs in a portfolio
• Reduced income: Dividends not as high as owning individual stocks

Building a diverse portfolio from investing in ETFs

One of the most important uses of ETFs is to diversify your portfolio across asset classes. In the past, you needed to buy stocks and gilts separately, topped up with a vault full of physical gold coins. Now, you can easily diversify across different asset classes in a single stock account.

For example, with just five ETFs, you can have a balanced exposure of equity, bond, property, and gold.

1. iShares FTSE 100 (ISF)
2. Vanguard FTSE All World ETF (VWRL)
3. SPDR Barclays 15+ Year Gilt (GLTL)
4. iShares UK Property (IUKP – holding REITs)
5. iShares Physical Gold (SGLN)

While ETFs are very useful, potential investors should understand they own risk appetite, needs, and investment goals.

The starting point is asset allocation. How much capital to allocate to equity ETFs and how much to bonds and commodities. The broad asset classes one should consider are:

1. Equities
2. Bonds
3. Commodities
4. Themes

Within the equity space, you will need to consider this issue:

• Domestic equity ETFs
• Foreign equity ETFs
• Specialised ETFs

And for bonds, the two distinct ETFs are government and corporate bonds. As for commodities, you will meet broad-based commodities ETFs or single-commodity ETFs such as gold ETF.

As a general rule of thumb, the younger the investor the more risk he/she should take. Younger investors should aim for long-term capital appreciation, which may carry somewhat higher risk, such as emerging markets ETFs like Vanguard FTSE Emerging Market (VFEM).

Generating income from investing in ETFs

For older investors, the focus would be income. There are several ways to extract income from ETFs. Broad equity-focussed ETFs may not satisfy some investor’s requirement completely because the average yield could be too low. To focus on dividends would require a different composition.

To this end, iShares UK Dividend ETF (IUKD) selects FTSE 350 stocks based on their dividend yields. At the moment, it yields a chunky 6.5%. The only drawback is that high-yielding stocks may perform poorly – hence the high yield. If you wish to buy high-dividend stocks from across the world, then Vanguard FTSE All-World High Dividend Yield (VHYL) may suit this purpose.

In the US, dividend aristocrats ETFs – ie, firms paying dividends for many decades – are popular. The SPDR S&P Dividend (SDY) has more than $17 billion AUM.

Apart from equity dividend, bond ETFs could be an area to earn income with relatively low price volatility. In the US, the short-dated bond fund – iShares 1-3 Year Treasury Bond ETF (SHY) – yields about 1.7%. Not too bad considering it holds US Treasuries only. In the UK, because the base rate is low, the payout is much lower. For example, the SPDR Barclays 1-5 Gilt ETF (GLTS) has a yield of less than 0.5%.

To chase yield, investors are more active into corporate bonds, such as the iShares Core £ Corporate Bond ETF (SLXX), which gives a comparatively better yield of around 2.7%.

ETFs have benefited hugely from the secular shift into passive investing because active funds, despite their high fees, have not really outperformed the general market. So, why pay?

ETFs’ increasing popularity sets in motion a virtuous cycle. More providers move into the market, drawing innovation and providing wider asset coverage – which, in turn, attracts more capital.  ETFs are proven financial instruments that should have a place in every investor’s portfolio.

Hedging your portfolio by investing in ETFs

If you have a portfolio of shares but do not wish to sell any even though you think the market is going to go down, you could buy volatility ETFs. These volatility ETFs go up in value when equity prices fall.

The second way to hedge with ETF is to buy short ETFs. A short ETF moves in the opposite direction to the index it tracks. For example, a 1% drop in the FTSE 100 Index will result in a 1% rise in the short ETF value. Most of these short ETFs are synthetic ETFs.

In the UK, the Xtrackers FTSE 100 Daily Short (XUKS) is one such ETF that offers an inverse performance to the FTSE 100 Index. It rallied from 380 to 430 in the second half of 2018 as the FTSE 100 weakened from 7,700 to 6,700.

A word of caution: Like volatility ETFs, inverse ETFs are not meant for long-term hold – simply because of the way these ETF returns are calculated. They could lose value even when the underlying index is rangebound. Therefore, the holding period of these short ETFs must be short in duration.

Different ETF investing strategies

The three best strategies for investing in ETFs are:

1. Buy-and-Hold. This method is for investors who aim at long-term income and capital appreciation. This is suited for income-seeking, long-term portfolio builders, and investors that eschew market timing.
2. Buy-and-Hold with some market timing. For example, you could use the so-called Ivy Portfolio strategy developed by Mebane Faber to protect your portfolio during bear markets. For instance, the method requires a monthly update on your portfolio holdings to see if the ETF has traded below its 12-month moving average. If it does, sell.
3. Market Timing. This mean you will trade and churn your ETF portfolio depending on your views and trading methods. Transaction costs will go up if the churn is excessive.

Another point to remember is the weighting of each ETF in your portfolio. You may put more capital into bond ETFs as they are less volatile than equity ETFs.

In conclusion, which method is for you? I can’t tell you this as the answer is inside you already. You just have to find it. In searching for the ‘perfect method’, however, it pays to remember John Bogle’s advice:

Long-term investment success is based on simplicity.*

*John Bogle was the founder of the Vanguard Group.

Choosing what ETFs to invest in:

Below are five key factors that you should consider when choosing ETFs:

1. Providers/Sponsors – Who is sponsoring the fund? These days the ETF industry is concentrated in a few big names. The scale and reputation of these providers should promote long-term stability. However, there are many smaller (niche) providers that are equally good. In the UK, iShares (Blackrock) and Vanguard are two trusted ETF providers.
2. Underlying (Benchmark) Index – Find out what is the ETF try to achieve. Most ETFs will have an underlying index to track, which may or may be maintained by the ETF provider. Take the iShares FTSE 100 ETF as an example. The underlying index is the FTSE 100 Index, which is calculated by the FTSE Group. This index is then licensed to iShares, which attempts to replicate the returns of the FTSE 100 Index. Some indices could be esoteric and difficult to understand. They should be avoided. Also, if the underlying assets have illiquidity problems, this will result in large tracking errors. Additional questions you should ask:
   1. Equity ETF: Large-, mid- or small-cap? Single country or regional?
   2. Bond ETF: Gov or Corporate bonds? High-Yield (junk) or Investment Grade?
   3. Commodity ETF: Single or multi-sectors? Stocks or futures or synthetic? Roll Yield?
   4. Other questions: Is the ETF priced in domestic or foreign currency? Currency hedged? Where is the fund domiciled? Can it be traded within ISA or SIPP?
3. Cost – Every fund costs money to run. Management fee, custody, and compliance costs could be considerable. Some ETF providers are more efficient, therefore provide cheaper funds for investors. The thing to look is the Total Expense Ratio (TER), which is the percentage of fund assets used to cover the fund costs annually. This figure will be published by provider for each fund. Avoid funds with high TERs.
4. Size – Given the large range of ETFs in the market, investors naturally gravitate towards those ETFs that are better known, more efficient, and least costly. Choose larger ETFs as their liquidity/trading volumes are better. Remember that the asset class behind the ETF may also impact the bid-ask spread.
5. Income – Does the ETF pay any income? Not all does, such as physical commodity ETFs. For many, dividends are paid on a periodic basis (quarterly or semi-annual). Find out more from the ETF’s fact sheet.