interactive investor is seen as a strong, good-value investment platform on Good Money Guide, particularly for larger portfolios. Experts rate it highly for its flat-fee pricing model, wide investment choice (funds, shares, ISAs and SIPPs), and suitability for long-term investors who want predictable costs and solid tools. Customer reviews on Good Money Guide are generally positive, with users highlighting the platform’s value for money and breadth of services, though some mention occasional service delays or platform complexity compared with app-only rivals. Overall, ii is positioned as a dependable, cost-effective alternative to percentage-fee platforms for serious investors.
interactive investor Customer Reviews
Tell us what you think of this provider.
5/5
Pros:
Value for money
Cons:
More customer support
5/5
5/5
Pros:
Does what I want
Cons:
Easier download of multiple documents
5/5
Pros:
simple and quick to operate
Cons:
not a great deal
4/5
Pros:
Extremely good value with a wide range of investment options.
Cons:
They are fine for my purposes.
4/5
Pros:
Ease in finding what you look for
Cons:
Reduce fees
5/5
Pros:
Not noticed anything with II
Cons:
Reduce fees
5/5
5/5
Pros:
cost matched with support
Cons:
nothing at the moment
5/5
Pros:
great info, articles, advice and videos
Cons:
improve flexibility of portfolio reporting functionality
4/5
Pros:
rapid dealing
5/5
5/5
Pros:
Fixed fees per month
Cons:
Seems to be fine for me
1/5
5/5
Pros:
clear information about fees
Cons:
international monthly payments as appose to just uk
5/5
Pros:
Portfolio analytics
Cons:
Nothing
5/5
Pros:
cost and ease of trading
Cons:
more professional research
5/5
Pros:
good value with interesting daily comments
Cons:
not expert to know
5/5
Pros:
Their user friendly website.
Cons:
Reduce their £9.99 monthly fee.
5/5
Pros:
Low costs and provision of one free trade a month
interactive investor Expert Review
interactive investor (ii) offers fixed fee investing on a wide range of investments
Provider: Interactive Investor
Verdict: Interactive Investor’s fixed fee account structure make them one of the most cost effective ways for people with large portfolios to manage their investments, ISAs and pensions. ii are expecially good for high value portfolios and those wanting access to small cap stocks.
What does interactive investor do?
Interactive Investor or II as its known is one of the UK’s largest self-determined investor platforms. II can trace its roots back to 1995 and the startup floated on the London stock exchange back in the year 2000 before being bought by the Australian business Ample in 2002. Today, Interactive Investor is a owned by abrdn with assets under administration of more than £50 billion and 400,000 customers to whom II offers share trading and investment services including, ISAs SIPPs and share dealing, alongside research and analysis. Including model portfolios, selected funds and thematic investments.
Interactive Investor differs from other investment platforms as it charges a fixed account fee, rather than a percentage of the funds you have on account. Which, over time, could save you thousands in costs.
As a low-cost provider ii competes directly with the likes of Hargreaves Lansdown and AJ Bell offering general investment accounts, ISAs and pensions.
Pricing: Brilliant for medium and large investors, expensive for small accounts.
Market Access: You’ll be hard-pressed to find something you can’t invest in.
Platform & Apps: Very good, excellent data and usability.
Customer Service: They are massive and mostly online, but you can call them directly, generally good.
Research & Analysis: Loads, daily and weekly updates across all the asset classes they cover, with lots of analysts and opinions. No advice service though.
Does interactive investor pay interest on cash?
Yes, but only 2% for under £10k and you need at least £100k in your account to get their best rate of 3.25%. There are other brokers that offer better rates on uninvested cash, though.
interactive investor versus Interactive Brokers
interactive broker and interactive investor may sound similar but cater to different investor profiles and operate under different jurisdictions and cater for different types of investors.
interactive brokers is a US‑based global brokerage offering a wide spectrum of asset classes and advanced trading tools, often targeting active traders and professionals. interactive investor, by contrast, is a UK‑focused subscription‑based platform offering a fixed‑fee structure suited to medium‑to‑long‑term investors primarily in equities, funds, bonds, Gilts, ISAs, and SIPPs.
interactive investor employs simpler platforms with relatively basic charting tools, while interactive brokers features a more complex interface and lower per-trade costs but with more variable fees. interactive investor is better for large longer term investment accounts because of its simplicity, flat monthly fee and broad UK offerings, whereas Interactive Brokers suits users seeking global market access and sophisticated execution tools.
Can you buy Gilts on interactive investor?
Yes, ii supports investment in government bonds, including UK Gilts, via its platform. This is confirmed on the site, which lists bonds and Gilts as available investments .
Pros
- Fixed account fees
- Easy to use
- Good research
Cons
- No Lifetime ISA
- Expensive for very small accounts
- No derivatives for hedging
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Pricing
(5)
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Market Access
(5)
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Online Platform
(5)
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Customer Service
(5)
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Research & Analysis
(5)
Overall
5interactive investor News
Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.
To contact Richard, please see his Invesdaq profile.
