Leif Abraham, the co-founder and co-CEO of public.com tells us why they have set their “site” on the UK as their first international expansion target.
Public.com is one of the new breed of zero commission brokers that has grown rapidly in the US, so we find out what they are going to offer UK investors and more about Leif himself.
In this interview we discuss:
- Why expand in the UK?
- What Public.com’s ideal customer is?
- How they make money?
- If they are planning on introducing UK stocks, bonds, funds, ISAs, pensions and high risk products.
- Where the domain came from and how important is it as a brand?
- Leif’s best and worst moments of running the business so far.
- Landing celeb investors
Plus some quick fire questions including:
- Ford or Tesla
- Netflix or Comcast
- Stocks or bonds
- Desktop or app investing
- His first, best and worst investment
- Favourite finance movie
- Favourite financial book or website
- His one tip to be a better investor
Leif Abraham is co-Founder & co-CEO of Public.com
Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.
