Expert Review is the B2C division of Finalto which itself is a subsidiary of FTSE 250 listed Playtech. offers margin trading through the provision of CFD trading and Spread Betting services across Forex, equity indices, single stocks, ETF and commodities.

The business was founded in 2008 and today operates in the UK, Cyprus, South Africa, Australia and the BVI. Seen as a mid-size player in the margin trading world offers a simplified and personalised offering to its customers, whether they are CFD traders or Spread Bettors. has always been a bit of a tricky platform to review because for years I’ve never thought there has been anything interesting about them.  I’ve always seen them as just another broker providing access to the markets and advertising on football shirts, with no real added value flogging MT4 and MT5. The website, whilst jolly, is noticeably absent of platform screenshots, pricing or even market access info.  There are so many brokers out there peddling access to the markets, that they almost blend into one another. So brokers nowadays have to do something to make their trading platform more appealing than the competition. 

But what makes them different? Why trade with as opposed to one of the other plethora of online trading platforms out there?

One thing to note first about is that it’s a trading platform and makes no bones about it. They offer CFD trading and spread betting (for those in the UK) and is currently owned by Finalto, which is the financial division of Playtech the gambling software development company (currently listed on the LSE with a market cap of nearly £2bn).

There is a small aspect of investing where you can use a screener on the platform called “Investment Strategy Builder” to create a portfolio of US stocks that aim to beat the market, but if you then choose to buy the stocks basketed together from it, you do so on a non-leveraged CFD. So, you don’t pay commission, but you do pay financing charges. This means it’s cost-effective if you hold the position for a few days or weeks, but any longer than that financing charges generally outweigh the commission and stamp savings. Buying non-leveraged CFDs on UK stocks is cost-effective because you save on stamp duty which means you can hold the positions for a month or so, but the screener only covers US stocks at the moment where you don’t have to pay stamp duty anyway.

So comes across as a trading platform, with a gambling pedigree, for clients that want to trade, not invest. 

Market access is relatively decent, with 8,000 tradable assets on the platform, it’s less than market leaders like IG, but more than most other brokers out there. They also say that they will add stocks to their platform on request as long as the liquidity is there. Prior to writing this review, I spoke to Neil Wilson, their Chief Market Analyst who told me that in actual fact, most traders trade the top ten like EURUSD, GBPUSD, Gold, Oil, S&P, NASDAQ and DAX anyway. And as for as equities are concerned it’s mainly the most popular FAANG stocks, with the exception of German clients trading Deutsche Bank or Italians jobbing about in Unicredit. So they cover what they need to.

There are some good features to the platform (their platform not MT4/5 which they also offer) though. As with all brokers, they want to keep you engaged and on the platform so have partnered with TipRanks to provide some insights. It only covers US stocks at the moment so if you are trading UK stocks you’ll have to cope with the basic key statistics, financials and related instruments. But if you are trading Tesla for example you can get insights like analyst recommendations, blogger opinion, hedge fund confidence (which tells you whether or no hedge funds are buying or selling the stock from S-3 SEC filings (where hedge funds have to report positions over a certain size)) and news sentiment.

Sentiment of course is a great indicator. Although not necessarily in the way you think. Just because everyone is bullish of a stock it doesn’t mean it’s going to continue to go up, it may mean that everyone has bought it already and the buyers are soon to run out. And what happens when there are more sellers than buyers? That’s right, it goes down even though everyone thinks it’s great.

One of the longest-running sentiment indicators is the Investors Intelligence Advisors Sentiment which has been predicting market tops and bottoms for fifty years based on the principle that the more extreme bullish or bearish sentiment is, the more likely there is to be a reversion.

Another nice feature is what they call “blends” which as tradable baskets of stocks.  So if you don’t want to trade ETFs, or can’t find one on the sector you want to bet on, you can speculate on themes like the Metaverse, Cannabis, Memes, Buffett’s main positions or the space travel sector.

Charts are from Trading View, which has always been excellent and continue to get better and you can trade from the chart, which is almost industry standard now.

Overall, a competitive trading platform. If you go on to trade with come back and tell us what you think in our awards survey.

Video Review

In our we highlight some of the key features of the trading platform and highlight what makes them stand out from other brokers.

Customer Reviews

Rated 5 out of 5
5 out of 5 stars (based on 9 reviews)
Very good0%

Rated 5 out of 5
24th February 2021
Nader Azar

It was a great experience trading with in 2021. Special thanks for Vram,Hanadi and Anett

Rated 5 out of 5
24th February 2021
Charbel oueiss

Respectful company with a great service and support. Many thanks Hanadi

Rated 5 out of 5
24th February 2021
Chady daccache

I strongly recommend, reliable company and excellent service. They are doing very well regarding customers support and follow up, specially Hanadi.

Rated 5 out of 5
24th February 2021
Andy P

Excellent service , super fast online platform and stable MT4 availability over all sectors, great online support and in-depth technical advice
AP Trading

Rated 5 out of 5
24th February 2021
karina Turner

I love – excellent service especially by Hanadi

Facts & Figures

77% of retail investor accounts lose money when trading spread bets and CFDs with this provider. Reviews Total Markets
Forex Pairs20
UK Stocksna
US Stocksna
ETFsna Key Info
Number Active Clients11,000
Minimum Deposit100
Inactivity Fee£10 per month
Public Company Account Types
CFD Trading✔️
Forex Trading✔️
Spread Betting✔️
DMA (Direct Market Access)✔️
Futures Trading
Options Trading
Investing Account Average Fees
FTSE 1001
DAX 301.2
S&P 5000.4
Crude Oil0.28
UK Stocks0.001
US Stocks0.001


77% of retail investor accounts lose money when trading CFDs with this provider

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