ETX Capital, one of the leading spread betting and CFD brokers, has smartened up it’s homepage.
It’s quite an interesting move as brokers try to simplify their offering after the recent ESMA ruling, with more of a focus on trading education and analysis.
As Forex and CFD trading brokers fight for new clients, they need to work harder to differential themselves from the competition.
The new ETX Capital website includes:
- A faster loading and smoother running website on mobile and desktop
- A fresh look and feel with a modern, decluttered design
- A simplified navigation and site structure to make content easier to find for customers to improve user journey
- An improved natural search ranking and user experience with improved navigation and correctly optimised content pages
Historically, well established but smaller brokers such as ETX Capital could lure traders from bigger brokers like IG, by offering welcome bonuses, trading signals and advice. However, as this is not possible there is a flight to service.
The key service differentials being education, analysis and support.
The new ETX Capital website does a good job of highlighting the key markets it offers as well as more prominent displays of the education and analysis content.
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Richard founded the Good Money Guide (previously Good Broker Guide) in 2015 and has been a broker for 20 years most recently at Investors Intelligence and previously a multi-asset derivatives broker at MF Global (Man Financial). Richard started his career working as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson) after interning on the NYMEX oil trading floor in New York and London IPE in 2001 & 2000.