- Experts rate the Wealthify App highly, noting its user-friendly interface and low management fees of 0.6% as significant advantages. However, they highlight that the app’s accessibility has diminished due to increased minimum investment requirements, which may deter beginner investors.
- Across 2572 user reviews on Good Money Guide, averaging 4.6/5, customers frequently commend the app’s ease of use, excellent customer service, and clear information presentation. Many users appreciate the platform’s ability to cater to various investment needs, although some express concerns about the waiting times for investment credits and the limited portfolio options available.
Wealthify App Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.- Pricing5.0
- Market Access4.0
- Online Platform5.0
- Customer Service5.0
- Research & Analysis4.5
Pros
- Managed portfolios
- Low account fee of 0.6%
- Easy to use
Cons
- Cannot trade individual shares or ETFs
- Minimum investment of £1,000 – £5,000 depending on account type
- Mid-range performance
See full expert review
Our verdict
Wealthify’s investing app is an excellent choice for passive investors as it lets you invest in either an original portfolio of investments from the UK and overseas or choose an ethical investment plan made from a blend of environmentally and socially responsible investments. The platform is a robo-advisor and it’s part of the Aviva Group. Capital is at risk.
Is Wealthify a Good Investing App?
Yes, Wealthify is an excellent app but it’s not as good as the web version, because it’s easier to explore the risk and performance tables and choose a portfolio on a bigger screen.
The Wealthify app used to be brilliant for beginner investors but since they upped the minimum deposit required to start investing, it’s not as accessible as it once was.
Fees: Wealthify’s app is free to download and once you start investing is fairly cheap for a managed robbo-advisor. It costs 0.6% to start investing with Wealthify, which is one of the cheapest robo-advisor account fees. There are also investment costs of, on average, 0.14% for original plans and 0.46% for ethical plans.
Market Access: You can only invest in two portfolios, but you can choose how much risk you want to take.
App & Platform: Very easy to use, and gives you lots of information if you want to dig deeper into your portfolios.
Wealthify app screenshots taken Feb 2026, past performance is no indication of future returns.
Customer Service: Excellent – good team and friendly support.
Research & Analysis: A bit here and there, but if you are a passive investor I doubt you’ll read any of it.
Customer reviews for Wealthify
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 2,572 reviews
- Excellent68%
- Very good24%
- Basic6%
- Poor1%
- Bad1%
Read customer reviews
5/5
Pros:
the app is excellent
4/5
Pros:
easy to use app
5/5
Pros:
Clear and easily understood information
Cons:
Very little
5/5
Pros:
Keeping me informed on every step on my investment
Cons:
As of now they have been quite good
5/5
Pros:
Automated investment.
Cons:
Allow for more granular comparison of performance.
5/5
Pros:
Good clarity over how the money is invested.
Cons:
More infulence over how the money is invested.
5/5
Pros:
Simplicity and good communication
Cons:
Not much
5/5
Pros:
Very cool and minimal provider. Perfect for those who are after a passive but managed investment plan. Fees are okay. Takeover by Aviva now gives the company a better perception of security,
Cons:
Greater analytics via their app. Ability to view investment splits in more detail by individual ETF, Stock, Location etc.
5/5
Pros:
the Wealthify app
5/5
Pros:
Email updates on when funds are moved around
4/5
Pros:
RoboAdviser to takes decisions on my behalf after a quick survey
Cons:
Transfer funds from another ISA was very slow. Could be much more efficient.
5/5
Pros:
Regular updates
5/5
Pros:
I like being able to access the app easily
Cons:
I have no problem with the app
3/5
Pros:
easy passive
Cons:
consider expanding into active funds
4/5
Pros:
the blogs and informative newletters
5/5
Pros:
No comment
Cons:
Nothing to say
5/5
Pros:
easy to use app
Cons:
faster transfer speeds
5/5
Pros:
Excellent communicators
Cons:
Little. It is very easy plain and simple
5/5
Pros:
Reporting facility and Ethical Investment options
Cons:
Faster processing, regular withdrawal plans, frequent DDs
5/5
Pros:
Simple, easy to use, good customer service
Cons:
Keep using language for the layman, not everyone is familair with investing so explanation of all factors at ever stage would be welcome
- Expert opinion: Wealthify reviewed & rated