- Experts rate the Wealthify App highly, noting its user-friendly interface and low management fees of 0.6% as significant advantages. However, they highlight that the app’s accessibility has diminished due to increased minimum investment requirements, which may deter beginner investors.
- Across 2572 user reviews on Good Money Guide, averaging 4.6/5, customers frequently commend the app’s ease of use, excellent customer service, and clear information presentation. Many users appreciate the platform’s ability to cater to various investment needs, although some express concerns about the waiting times for investment credits and the limited portfolio options available.
Wealthify App Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.- Pricing5.0
- Market Access4.0
- Online Platform5.0
- Customer Service5.0
- Research & Analysis4.5
Pros
- Managed portfolios
- Low account fee of 0.6%
- Easy to use
Cons
- Cannot trade individual shares or ETFs
- Minimum investment of £1,000 – £5,000 depending on account type
- Mid-range performance
See full expert review
Our verdict
Wealthify’s investing app is an excellent choice for passive investors as it lets you invest in either an original portfolio of investments from the UK and overseas or choose an ethical investment plan made from a blend of environmentally and socially responsible investments. The platform is a robo-advisor and it’s part of the Aviva Group. Capital is at risk.
Is Wealthify a Good Investing App?
Yes, Wealthify is an excellent app but it’s not as good as the web version, because it’s easier to explore the risk and performance tables and choose a portfolio on a bigger screen.
The Wealthify app used to be brilliant for beginner investors but since they upped the minimum deposit required to start investing, it’s not as accessible as it once was.
Fees: Wealthify’s app is free to download and once you start investing is fairly cheap for a managed robbo-advisor. It costs 0.6% to start investing with Wealthify, which is one of the cheapest robo-advisor account fees. There are also investment costs of, on average, 0.14% for original plans and 0.46% for ethical plans.
Market Access: You can only invest in two portfolios, but you can choose how much risk you want to take.
App & Platform: Very easy to use, and gives you lots of information if you want to dig deeper into your portfolios.
Wealthify app screenshots taken Feb 2026, past performance is no indication of future returns.
Customer Service: Excellent – good team and friendly support.
Research & Analysis: A bit here and there, but if you are a passive investor I doubt you’ll read any of it.
Customer reviews for Wealthify
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 2,572 reviews
- Excellent68%
- Very good24%
- Basic6%
- Poor1%
- Bad1%
Read customer reviews
4/5
Pros:
Communication and monthly newletters
Cons:
Not good returns yet
4/5
Pros:
app easy
Cons:
Phone calls made accessible
5/5
Pros:
The simplicity of the platform
Cons:
ItÔÇÖs all very simple and good.
5/5
Pros:
visibility
Cons:
Easier to use app would be useful
4/5
5/5
Pros:
Easy to use and understand
Cons:
Nothing at the moment
5/5
Pros:
Simple summary dashboard on app.
Cons:
I’m not very experienced with investments and not sure how to improve it. It does what I need currently.
5/5
Pros:
ease of holding a diverse portfolio of investments
Cons:
better graphing and MI
5/5
Pros:
Very fast and easy
Cons:
Better clarity on transactions.
5/5
Pros:
You cannot withdraw
Cons:
Inform the customers more about what can they invest in and what’s the best option for them.
5/5
Pros:
Simplicity of the app and quick customer support
Cons:
NA. Wealthify has continued to make some great improvements to the app and hope they continue to do so
5/5
Pros:
Easy to use website and easy to add funds.
Cons:
1) Reduction in fees charged, 2) Allow for more regular direct debit (e.g. every 2 weeks or every week) to take advantage of pound cost averaging. But aside from that they are doing very well.
5/5
Pros:
Set risk pref, then watch the progress.
4/5
Pros:
Good communication about changes
Cons:
Lower fees
5/5
Pros:
Ease of use
Cons:
Nothing they make investing so simple.
4/5
Pros:
Easy to set up
Cons:
Continue positive track record
5/5
Pros:
easy to use & can deposit different amounts
5/5
Pros:
don’t have to actively monitor and easy to understand
Cons:
make fees easier to understand
5/5
Pros:
Performance
Cons:
Flexible ISA
5/5
Pros:
Simple, clear interface
- Expert opinion: Wealthify reviewed & rated