- Experts rate Moneyfarm's General Investment Account highly, noting its trustworthy nature and low-cost investing model. The platform is designed to guide users through portfolio selection based on risk preferences, although it lacks the ability to invest in individual US stocks, which may limit options for some investors.
- Across 251 user reviews on Good Money Guide, averaging 4.3/5, customers frequently commend the platform's ease of use, effective portfolio management, and responsive customer service. However, a significant number of users express frustration over poor customer service experiences, particularly regarding fund transfers and compensation issues, which have led to considerable financial losses for some.
Moneyfarm General Investment Account Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.Our experts have rated Moneyfarm General Investment Account across one key area of our review framework.
- Excellent5.0
Pros
- Risk-based portfolios
- Low-cost investing
- Can buy individual shares
Cons
- Limited amount of individual shares
- No US shares available
See full expert review
Our verdict
Moneyfarm's GIA is a digital wealth manager and the platform makes it easy and cheap to set up a diverse investment account. As with other robo-advisors, it doesn't offer individual stocks, but instead you choose to invest in any of its seven risk-based portfolios through a stocks and shares ISA, a pension or a GIA.
Is Moneyfarm's GIA a Good Account?
Moneyfarm is a trustworthy account, based on our metrics of regulation, size and products. For the first £20,000 you invest each year, the ISA is a better option than the GIA because profits in a GIA are subject to capital gains tax.
Fees
Moneyfarm investing account fees are scaled between 0.75% - for accounts between £500 and £50,000 - then above £100,000 they are 0.45% to 0.35%. Average investment fund fees are 0.2% and the average market spread when buying and selling is 0.10%.
What is Moneyfarm's Platform Like to Use?
Moneyfarm’s investment platform is like a big quiz directing you towards the most appropriate portfolio based your responses to risk-based questions.
Customer reviews for Moneyfarm
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 251 reviews
- Excellent62%
- Very good19%
- Basic10%
- Poor3%
- Bad7%
What customers like
- Helpful customer service
- Good interest rates
- Effective portfolio management
What customers dislike
- Poor handling of transfers
- Inadequate compensation offers
- Misleading information on fees
Read customer reviews
I find moneyfarm very good...
I find moneyfarm very good at communication with my personal account questions and also very informative information on the latest changes in the financial sector. The fees are good as they are managing my account. The app is quite straight forward use.
Excellent app customer service quick...
Excellent app customer service quick to reply accurate information value for money overall an excellent provider
Easy to set up, excellent...
Easy to set up, excellent support very good customer service
Easy to use, polite &...
Easy to use, polite & helpful advice, good results
Good product options, better returns...
Good product options, better returns than elsewhere and industry insights are useful.
Too high charges
Too high charges
Excellent
Excellent
Excellent customer service. Happy with...
Excellent customer service. Happy with growth of my investment.
Excellent for small investor
Excellent for small investor
They keep me informed of...
They keep me informed of the performance of my investment and the current market trends which could affect the performance.
excellent
excellent
Very good personnel service
Very good personnel service
good.. user friendly
good.. user friendly
Easy to transfer in an...
Easy to transfer in an existing ISA and help when needed at the end of an email
Great platform, low costs, have...
Great platform, low costs, have made me a ton of money
Credible
Credible
5/5
Easy to manage and informative....
Easy to manage and informative. Responsive to requests for help
Excellent
Excellent
Easy to use platform
Easy to use platform
- Expert opinion: Moneyfarm reviewed & rated