- Experts rate Moneyfarm's General Investment Account highly, noting its trustworthy nature and low-cost investing model. The platform is designed to guide users through portfolio selection based on risk preferences, although it lacks the ability to invest in individual US stocks, which may limit options for some investors.
- Across 251 user reviews on Good Money Guide, averaging 4.3/5, customers frequently commend the platform's ease of use, effective portfolio management, and responsive customer service. However, a significant number of users express frustration over poor customer service experiences, particularly regarding fund transfers and compensation issues, which have led to considerable financial losses for some.
Moneyfarm General Investment Account Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.Our experts have rated Moneyfarm General Investment Account across one key area of our review framework.
- Excellent5.0
Pros
- Risk-based portfolios
- Low-cost investing
- Can buy individual shares
Cons
- Limited amount of individual shares
- No US shares available
See full expert review
Our verdict
Moneyfarm's GIA is a digital wealth manager and the platform makes it easy and cheap to set up a diverse investment account. As with other robo-advisors, it doesn't offer individual stocks, but instead you choose to invest in any of its seven risk-based portfolios through a stocks and shares ISA, a pension or a GIA.
Is Moneyfarm's GIA a Good Account?
Moneyfarm is a trustworthy account, based on our metrics of regulation, size and products. For the first £20,000 you invest each year, the ISA is a better option than the GIA because profits in a GIA are subject to capital gains tax.
Fees
Moneyfarm investing account fees are scaled between 0.75% - for accounts between £500 and £50,000 - then above £100,000 they are 0.45% to 0.35%. Average investment fund fees are 0.2% and the average market spread when buying and selling is 0.10%.
What is Moneyfarm's Platform Like to Use?
Moneyfarm’s investment platform is like a big quiz directing you towards the most appropriate portfolio based your responses to risk-based questions.
Customer reviews for Moneyfarm
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 251 reviews
- Excellent62%
- Very good19%
- Basic10%
- Poor3%
- Bad7%
What customers like
- Helpful customer service
- Good interest rates
- Effective portfolio management
What customers dislike
- Poor handling of transfers
- Inadequate compensation offers
- Misleading information on fees
Read customer reviews
Confident that my Investment is...
Confident that my Investment is in good hands and Im delighted with my Returns
Easy to use and user...
Easy to use and user friendly
Easy to talk with someone...
Easy to talk with someone -good app and website so you can always see your account
Very good
Very good
Easy to use app, useful...
Easy to use app, useful information, good customer service and low fees
Good
Good
4/5
Approachable
Approachable
amazing customer service, great value...
amazing customer service, great value for money
Moneyfarm offers a great investment...
Moneyfarm offers a great investment opportunity and services. It provides a platform through which I can monitor all the transactions in my business and in a very transparent manner too. I would highly recommend their services who is keen on medium to long term investment.
Great service and experience.
Great service and experience.
Nice website and dedicated personal...
Nice website and dedicated personal advisor for financial checkups
I dont have any knowledge...
I dont have any knowledge of investments and Money farm has been extremely helpful. I trust them
5/5
user friendly, good returns
user friendly, good returns
Good returns. Good personal support
Good returns. Good personal support
Very easy to find help...
Very easy to find help and to use
Everything is OK
Everything is OK
My portfolio is growing very...
My portfolio is growing very well
Quality
Quality
- Expert opinion: Moneyfarm reviewed & rated