- Experts rate Moneyfarm's General Investment Account highly, noting its trustworthy nature and low-cost investing model. The platform is designed to guide users through portfolio selection based on risk preferences, although it lacks the ability to invest in individual US stocks, which may limit options for some investors.
- Across 251 user reviews on Good Money Guide, averaging 4.3/5, customers frequently commend the platform's ease of use, effective portfolio management, and responsive customer service. However, a significant number of users express frustration over poor customer service experiences, particularly regarding fund transfers and compensation issues, which have led to considerable financial losses for some.
Moneyfarm General Investment Account Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.Our experts have rated Moneyfarm General Investment Account across one key area of our review framework.
- Excellent5.0
Pros
- Risk-based portfolios
- Low-cost investing
- Can buy individual shares
Cons
- Limited amount of individual shares
- No US shares available
See full expert review
Our verdict
Moneyfarm's GIA is a digital wealth manager and the platform makes it easy and cheap to set up a diverse investment account. As with other robo-advisors, it doesn't offer individual stocks, but instead you choose to invest in any of its seven risk-based portfolios through a stocks and shares ISA, a pension or a GIA.
Is Moneyfarm's GIA a Good Account?
Moneyfarm is a trustworthy account, based on our metrics of regulation, size and products. For the first £20,000 you invest each year, the ISA is a better option than the GIA because profits in a GIA are subject to capital gains tax.
Fees
Moneyfarm investing account fees are scaled between 0.75% - for accounts between £500 and £50,000 - then above £100,000 they are 0.45% to 0.35%. Average investment fund fees are 0.2% and the average market spread when buying and selling is 0.10%.
What is Moneyfarm's Platform Like to Use?
Moneyfarm’s investment platform is like a big quiz directing you towards the most appropriate portfolio based your responses to risk-based questions.
Customer reviews for Moneyfarm
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 251 reviews
- Excellent62%
- Very good19%
- Basic10%
- Poor3%
- Bad7%
What customers like
- Helpful customer service
- Good interest rates
- Effective portfolio management
What customers dislike
- Poor handling of transfers
- Inadequate compensation offers
- Misleading information on fees
Read customer reviews
Good communicator and client support
Good communicator and client support
Easy to use
Easy to use
Great platform and excellent customer...
Great platform and excellent customer services
Impressive
Impressive
Easy
Easy
Very user friendly.
Very user friendly.
Great value for the customers
Great value for the customers
Brilliant in every regard. Exceptional...
Brilliant in every regard. Exceptional service and customer support as well as investing strategy for a reasonable fees.
Very good at contact and...
Very good at contact and reviews. Comparativly low fees
A good investment platform. ...
A good investment platform. .
Great service cheap and excellent...
Great service cheap and excellent returns
excellent service and trustworthy
excellent service and trustworthy
ok
ok
I’ve held an ISA here...
I’ve held an ISA here for a long time, managed by MoneyFarm. The growth has been good and the dividends far outweigh the fees. They provide regular updates on market news and regularly rebalance the portfolio based on forecast trends. They also periodically check on my risk appetite to ensure my investments are allocated accordingly
Easy to navigate and understand
Easy to navigate and understand
Excellent customer service & performance
Excellent customer service & performance
Very Good
Very Good
Simple, accessible, transparent investing.
Simple, accessible, transparent investing.
great app with good info
great app with good info
Good
Good
- Expert opinion: Moneyfarm reviewed & rated