- Experts rate Moneyfarm's General Investment Account highly, noting its trustworthy nature and low-cost investing model. The platform is designed to guide users through portfolio selection based on risk preferences, although it lacks the ability to invest in individual US stocks, which may limit options for some investors.
- Across 251 user reviews on Good Money Guide, averaging 4.3/5, customers frequently commend the platform's ease of use, effective portfolio management, and responsive customer service. However, a significant number of users express frustration over poor customer service experiences, particularly regarding fund transfers and compensation issues, which have led to considerable financial losses for some.
Moneyfarm General Investment Account Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.Our experts have rated Moneyfarm General Investment Account across one key area of our review framework.
- Excellent5.0
Pros
- Risk-based portfolios
- Low-cost investing
- Can buy individual shares
Cons
- Limited amount of individual shares
- No US shares available
See full expert review
Our verdict
Moneyfarm's GIA is a digital wealth manager and the platform makes it easy and cheap to set up a diverse investment account. As with other robo-advisors, it doesn't offer individual stocks, but instead you choose to invest in any of its seven risk-based portfolios through a stocks and shares ISA, a pension or a GIA.
Is Moneyfarm's GIA a Good Account?
Moneyfarm is a trustworthy account, based on our metrics of regulation, size and products. For the first £20,000 you invest each year, the ISA is a better option than the GIA because profits in a GIA are subject to capital gains tax.
Fees
Moneyfarm investing account fees are scaled between 0.75% - for accounts between £500 and £50,000 - then above £100,000 they are 0.45% to 0.35%. Average investment fund fees are 0.2% and the average market spread when buying and selling is 0.10%.
What is Moneyfarm's Platform Like to Use?
Moneyfarm’s investment platform is like a big quiz directing you towards the most appropriate portfolio based your responses to risk-based questions.
Customer reviews for Moneyfarm
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 251 reviews
- Excellent62%
- Very good19%
- Basic10%
- Poor3%
- Bad7%
What customers like
- Helpful customer service
- Good interest rates
- Effective portfolio management
What customers dislike
- Poor handling of transfers
- Inadequate compensation offers
- Misleading information on fees
Read customer reviews
Great service , returns ,...
Great service , returns , pricing and easy to use app . Highly
Moneyfarm stands out as a...
Moneyfarm stands out as a noteworthy investment platform, particularly for those seeking a combination of user-friendly features and robust customer support. One of the platform’s most commendable aspects is its customer service. The support team is both prompt and accurate in addressing queries, ensuring that any concerns are resolved swiftly. This level of service is crucial for both new and experienced investors who value timely and precise assistance. Beyond customer support, Moneyfarm offers a well-structured investment service, designed to cater to a variety of financial goals. The platform’s intuitive interface makes it accessible, while its diverse portfolio options provide flexibility for different investment strategies. Overall, Moneyfarm excels in providing a seamless user experience, bolstered by a responsive and knowledgeable support team. Whether you are just starting out or looking to diversify your investments, Moneyfarm’s commitment to user satisfaction and efficient service makes it a solid choice
It’s another form of income
It’s another form of income
Excellent Investment company
Excellent Investment company
very informative and clear platform
very informative and clear platform
Easy to use and provide...
Easy to use and provide a good overview
Easy-going
Easy-going
Does what is does well
Does what is does well
Accessible and relatively cheap fees....
Accessible and relatively cheap fees. Professional in all aspects.
An efficient, proactive organization.
An efficient, proactive organization.
Great service and app
Great service and app
Best in class
Best in class
n/a
n/a
Faultless experience
Faultless experience
Easy and efficient way to...
Easy and efficient way to invest with user-friendly app
Moneyfarm is the investment platform...
Moneyfarm is the investment platform that I’ve been with for numerous years I’ve never looked back.
A great experience in starting...
A great experience in starting to invest for the first time.
Like the opportunity to talk...
Like the opportunity to talk to an advisor and they are excellent at keeping in touch. Risk is managed well when you set up an account.
Great return great telephone support...
Great return great telephone support reasonable fees
Cost effective and good customer...
Cost effective and good customer support, with the exception of one consultant who has now been replaced. Disinvesting can be cumbersome and the process and time scales should be clearer.
- Expert opinion: Moneyfarm reviewed & rated