- Experts rate Moneyfarm's General Investment Account highly, noting its trustworthy nature and low-cost investing model. The platform is designed to guide users through portfolio selection based on risk preferences, although it lacks the ability to invest in individual US stocks, which may limit options for some investors.
- Across 251 user reviews on Good Money Guide, averaging 4.3/5, customers frequently commend the platform's ease of use, effective portfolio management, and responsive customer service. However, a significant number of users express frustration over poor customer service experiences, particularly regarding fund transfers and compensation issues, which have led to considerable financial losses for some.
Moneyfarm General Investment Account Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.Our experts have rated Moneyfarm General Investment Account across one key area of our review framework.
- Excellent5.0
Pros
- Risk-based portfolios
- Low-cost investing
- Can buy individual shares
Cons
- Limited amount of individual shares
- No US shares available
See full expert review
Our verdict
Moneyfarm's GIA is a digital wealth manager and the platform makes it easy and cheap to set up a diverse investment account. As with other robo-advisors, it doesn't offer individual stocks, but instead you choose to invest in any of its seven risk-based portfolios through a stocks and shares ISA, a pension or a GIA.
Is Moneyfarm's GIA a Good Account?
Moneyfarm is a trustworthy account, based on our metrics of regulation, size and products. For the first £20,000 you invest each year, the ISA is a better option than the GIA because profits in a GIA are subject to capital gains tax.
Fees
Moneyfarm investing account fees are scaled between 0.75% - for accounts between £500 and £50,000 - then above £100,000 they are 0.45% to 0.35%. Average investment fund fees are 0.2% and the average market spread when buying and selling is 0.10%.
What is Moneyfarm's Platform Like to Use?
Moneyfarm’s investment platform is like a big quiz directing you towards the most appropriate portfolio based your responses to risk-based questions.
Customer reviews for Moneyfarm
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 251 reviews
- Excellent62%
- Very good19%
- Basic10%
- Poor3%
- Bad7%
What customers like
- Helpful customer service
- Good interest rates
- Effective portfolio management
What customers dislike
- Poor handling of transfers
- Inadequate compensation offers
- Misleading information on fees
Read customer reviews
Very good at keeping you...
Very good at keeping you informed about your investment and the current finacial situation
Simple, reliable and quality
Simple, reliable and quality
Fantastic customer support that makes...
Fantastic customer support that makes you feel like a very valued customer. The help and guidance is second to none and the investments themselves are very professionally handled.
Very good investment
Very good investment
It’s quite good and I...
It’s quite good and I hope it will give a good return
Excellent
Excellent
Great investment app. Really good...
Great investment app. Really good customer service. Amazing company
I personally love their customer...
I personally love their customer service, keeping customer in the know and efficient app, flexible and easy to use.
Simple to use
Simple to use
Great platform, easy to navigate...
Great platform, easy to navigate and intuitive
Very good service,easy to understand...
Very good service,easy to understand ,and kept up to date.
It’s easy to navigate. Offers...
It’s easy to navigate. Offers choice of options. Good value fees
Always there to help
Always there to help
A relaible platform with good...
A relaible platform with good stats and service
Easy to invest with sound...
Easy to invest with sound advice and reasonable fees
really excellent
really excellent
Is probably the best and...
Is probably the best and easiest to use of all the platforms
Steady and trustworthy, good for...
Steady and trustworthy, good for long term investors who can rely on your contributions being invested sensibly
I had only positive experience...
I had only positive experience with Moneyfarm
Great service , returns ,...
Great service , returns , pricing and easy to use app . Highly
- Expert opinion: Moneyfarm reviewed & rated