- Experts rate Moneyfarm's General Investment Account highly, noting its trustworthy nature and low-cost investing model. The platform is designed to guide users through portfolio selection based on risk preferences, although it lacks the ability to invest in individual US stocks, which may limit options for some investors.
- Across 251 user reviews on Good Money Guide, averaging 4.3/5, customers frequently commend the platform's ease of use, effective portfolio management, and responsive customer service. However, a significant number of users express frustration over poor customer service experiences, particularly regarding fund transfers and compensation issues, which have led to considerable financial losses for some.
Moneyfarm General Investment Account Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.Our experts have rated Moneyfarm General Investment Account across one key area of our review framework.
- Excellent5.0
Pros
- Risk-based portfolios
- Low-cost investing
- Can buy individual shares
Cons
- Limited amount of individual shares
- No US shares available
See full expert review
Our verdict
Moneyfarm's GIA is a digital wealth manager and the platform makes it easy and cheap to set up a diverse investment account. As with other robo-advisors, it doesn't offer individual stocks, but instead you choose to invest in any of its seven risk-based portfolios through a stocks and shares ISA, a pension or a GIA.
Is Moneyfarm's GIA a Good Account?
Moneyfarm is a trustworthy account, based on our metrics of regulation, size and products. For the first £20,000 you invest each year, the ISA is a better option than the GIA because profits in a GIA are subject to capital gains tax.
Fees
Moneyfarm investing account fees are scaled between 0.75% - for accounts between £500 and £50,000 - then above £100,000 they are 0.45% to 0.35%. Average investment fund fees are 0.2% and the average market spread when buying and selling is 0.10%.
What is Moneyfarm's Platform Like to Use?
Moneyfarm’s investment platform is like a big quiz directing you towards the most appropriate portfolio based your responses to risk-based questions.
Customer reviews for Moneyfarm
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 251 reviews
- Excellent62%
- Very good19%
- Basic10%
- Poor3%
- Bad7%
What customers like
- Helpful customer service
- Good interest rates
- Effective portfolio management
What customers dislike
- Poor handling of transfers
- Inadequate compensation offers
- Misleading information on fees
Read customer reviews
Really good, easy to use...
Really good, easy to use app, good for someone starting off in investments, wish they would produce a detailed CGT report for tax purposes
5/5
Excellent all round
Excellent all round
Fantastic and able to get...
Fantastic and able to get advice
Fabulous customer support
Fabulous customer support
ok
ok
Very easy to deal with...
Very easy to deal with and the results speak for themselves.
I have found Moneyfarm a...
I have found Moneyfarm a excellent company to invest with.
Informative and very helpful
Informative and very helpful
Excellent
Excellent
Easy to use, friendly customer...
Easy to use, friendly customer service
easy to understand investments
easy to understand investments
Great app that makes investment...
Great app that makes investment easy. Also good advice given by telephone with your nominated person at MoneyFarm
More experience with this and...
More experience with this and find it comprehensive and user friendly.
5/5
Comprehensive and detailed with plenty...
Comprehensive and detailed with plenty of information and analysis.
Daily updates - good service...
Daily updates - good service with low fees
Modern investment platform
Modern investment platform
The sign of a good...
The sign of a good product is when nothing goes wrong and everything seems to take care of itself. That's mostly the case with MoneyFarm. I did one one issue where an investment I made was not showing up in my portfolio and the technical support team were excellent in solving the problem quickly.
Regular updated info
Regular updated info
- Expert opinion: Moneyfarm reviewed & rated