- Experts rate Moneyfarm's General Investment Account highly, noting its trustworthy nature and low-cost investing model. The platform is designed to guide users through portfolio selection based on risk preferences, although it lacks the ability to invest in individual US stocks, which may limit options for some investors.
- Across 251 user reviews on Good Money Guide, averaging 4.3/5, customers frequently commend the platform's ease of use, effective portfolio management, and responsive customer service. However, a significant number of users express frustration over poor customer service experiences, particularly regarding fund transfers and compensation issues, which have led to considerable financial losses for some.
Moneyfarm General Investment Account Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.Our experts have rated Moneyfarm General Investment Account across one key area of our review framework.
- Excellent5.0
Pros
- Risk-based portfolios
- Low-cost investing
- Can buy individual shares
Cons
- Limited amount of individual shares
- No US shares available
See full expert review
Our verdict
Moneyfarm's GIA is a digital wealth manager and the platform makes it easy and cheap to set up a diverse investment account. As with other robo-advisors, it doesn't offer individual stocks, but instead you choose to invest in any of its seven risk-based portfolios through a stocks and shares ISA, a pension or a GIA.
Is Moneyfarm's GIA a Good Account?
Moneyfarm is a trustworthy account, based on our metrics of regulation, size and products. For the first £20,000 you invest each year, the ISA is a better option than the GIA because profits in a GIA are subject to capital gains tax.
Fees
Moneyfarm investing account fees are scaled between 0.75% - for accounts between £500 and £50,000 - then above £100,000 they are 0.45% to 0.35%. Average investment fund fees are 0.2% and the average market spread when buying and selling is 0.10%.
What is Moneyfarm's Platform Like to Use?
Moneyfarm’s investment platform is like a big quiz directing you towards the most appropriate portfolio based your responses to risk-based questions.
Customer reviews for Moneyfarm
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 251 reviews
- Excellent62%
- Very good19%
- Basic10%
- Poor3%
- Bad7%
What customers like
- Helpful customer service
- Good interest rates
- Effective portfolio management
What customers dislike
- Poor handling of transfers
- Inadequate compensation offers
- Misleading information on fees
Read customer reviews
Intuitive access and good performance
I m very pleased wit their performance so far.
For me, they are an...
For me, they are an exceptional business and long may that continue. Enjoyed being part of the journey since 2017 and would highly recommend. Feel I am in very good hands when it comes to wealth management.Thank you!
very good
very good
The "human touch" when seeking...
The "human touch" when seeking general advice around products & how best to use those products .
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use them on line
use them on line
valid service for letting others...
valid service for letting others invest for you
Can't fault them for customer...
Can't fault them for customer service and investment advice
Outstanding platform for people who...
Outstanding platform for people who are new to investing. You receive a designated investment advisor who manages your portfolio and contacts you when opening your account to discuss your relevant experience of investing and investment goals. The customer service team is also immediately on hand if you need anything with their easy to use and functional app. Very happy I chose Moneyfarm as a new investor.
Very professional and reliable
Very professional and reliable
Happy to let Moneyfarm invest...
Happy to let Moneyfarm invest my savings.
Very good returns since 2011
Very good returns since 2011
5/5
Great customer service app easy...
Great customer service app easy to read and find what you want
Very happy with it
Very happy with it
An excellent service provided by...
An excellent service provided by Money farm since I've invested with them
Very easy to register on...
Very easy to register on their website. Comfortable and confident in their advice. Blogs Excellent, easy to read and understand.
Good performance
Good performance
Trustworthy, easy to understand, efficient
Trustworthy, easy to understand, efficient
Easy to use & cost...
Easy to use & cost effective
- Expert opinion: Moneyfarm reviewed & rated