Is Moneyfarm’s GIA a good investment account?

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Moneyfarm is a trusted investment account based on our metrics of regulation, size and products. The GIA is not as good as the Moneyfarm ISA for your first £20k invested each year though as you have to pay capital gains on any profits outside of your ISAs.

Moneyfarm General Investment Account Review

Name: Moneyfarm General Investment Account

Description: Moneyfarm's GIA is a digital wealth manager and makes setting up a diverse investment account easy and cheap. As with other robo-advisors, you cannot buy individual stocks, but instead choose to invest in any of their seven risk-based portfolios through a stocks and shares ISA, a pension or a general investment account.


  • Investments: Pre-made portfolios
  • Minimum deposit: £500
  • Account types: GIA, ISA, Pension, JISA
  • Account charge: 0.75% annual charge
  • Dealing fee: £0


Moneyfarm investing account fees are scaled between 0.75% for accounts between £500 and £50,000, then above £100k are 0.45% to 0.35%. Average investment fund fees are 0.2% and the average market spread when buying and selling is 0.10%

Investing Platform:

Moneyfarm’s investment platform is like a big quiz directing you towards the most appropriate portfolio based your responses to risk-based questions.

Moneyfarm GIA Platform


  • Risk-based portfolios
  •  Low-cost investing
  • Easy-to-use


  • Cannot buy and sell individual shares
  • Pricing
  • Market Access
  • Online Platform
  • Customer Service
  • Research & Analysis
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