
- Experts commend Interactive Investor ETF Investing for its fixed account fees, which are particularly beneficial for larger accounts, and highlight the extensive selection of over 1,000 ETFs available. However, they note that the fixed fee structure may not be ideal for smaller accounts, and the platform has received a total rating of 4.1/5 based on various criteria including pricing and customer service.
- Across 1,125 user reviews on Good Money Guide, averaging 4.3/5, customers frequently praise the platform's flat-fee structure and wide range of investment options, particularly for serious investors. However, some users express dissatisfaction with customer service responsiveness and the platform's complexity, especially when navigating account features. Additionally, while many appreciate the competitive fees, a few have raised concerns about rising costs and the handling of charges across different account types.
interactive investor ETF Investing Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.Our experts have rated interactive investor ETF Investing across five key areas of our review framework.
- Pricing4.0
- Market Access4.5
- Online Platform4.0
- Customer Service4.0
- Research & Analysis4.0
Pros
- Fixed account fee good for large ETF accounts
- Low minimum deposit of £1
- Wide range of ETFs
Cons
- The fixed fee is not great for very small accounts
See full expert review
Our verdict
Interactive Investor won our award for best ETF investing account in the 2022 awards. You can choose from over 1,000 ETFs to invest or use their expert picks in the Super 60 and ACE 40 lists.
Capital at risk.
Summary
A good ETF investing platform for larger accounts, as costs are fixed and do not increase with your portfolio.
- ETFs available: 1,000
- ETF account charge: £4.99 per month
- ETF dealing charge: £3.99
- Account types: GIA, ISA, SIPP, JISA
Fees: Interactive Investor ETF dealing commissions are a free trade every month, then charged £3.99 or upgrade to a £19.99 “Super Investor” account 2 free monthly trades and deal for £3.99. Regular investing is free.
Customer reviews for interactive investor
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 1,125 reviews
- Excellent51%
- Very good33%
- Basic10%
- Poor4%
- Bad2%
Read customer reviews
Excellent range of markets and...
Excellent range of markets and currencies, Good value
My favourite platform. Wide...
My favourite platform. Wide coverage for serious investors with competitive fixed fee structure.
Platform is used only to...
Platform is used only to buy and sell stocks. And as such it’s a good platform.
Good in all respects
Good in all respects
Good value, competent
Good value, competent
Nil
Nil
the platform is easy to...
the platform is easy to navigate and use, lots of good information about the accounts on offer and pricing is just about right also.
Fine, easy to use
Fine, easy to use
A cheaper, fixed fee broker...
A cheaper, fixed fee broker offering deals to inspire family members to start investing. Great articles covering the various topics and methods of investing, with reviews on numerous funds and trusts. A one stop shop for the novice and experienced investor alike.
Trading costs could be lower
Trading costs could be lower
brilliant service, excellent info provided
brilliant service, excellent info provided
II have been excellent in...
II have been excellent in helping transfer out of my ReAssure DC pension into their SIPP. Trading fees of £3.99 are unbeatable in my experience.
Poor message system and system...
Poor message system and system generally often down for maintenance
Not impressed with the customer...
Not impressed with the customer service
Ease of Trading/ Website could...
Ease of Trading/ Website could do with a tidy up
Unfriendly, though can put 'stop...
Unfriendly, though can put 'stop loss etc.' limits on non-UK stock
expensive
expensive
my current trading platform (ISA)....
my current trading platform (ISA). Very good and helpful.
Easy to use.
Easy to use.
common admin displeasure & IT...
common admin displeasure & IT probs
I would say if you are a complete beginner, then there are better brokers for buying ETFs than Interactive Investor as they have a fixed fee plan, which can diminish returns if you have less than £1,000 to invest. If you are new to ETF investing you see our ETF platform comparison here.
- Expert opinion: Interactive Investor reviewed & rated

Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
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