4.3
1,121 Good Money Guide users have given this provider a review rating of 4.3 out of 5 based on their genuine experience.
Excellent51%
Very good33%
Average10%
Poor4%
Terrible2%

interactive investor Customer Reviews & Expert Rating

Home > Reviews > Interactive Investor Review

interactive investor Customer Reviews

Tell us what you think of this provider.

Customer Reviews

5/5

8th February 2022

Pros:

easy to use

Cons:

instant buy and selling availability

GMG Awards Voter: [13315862587]

5/5

8th February 2022

Pros:

flat fee structure, cost effective for larger portfolios

Cons:

further improve portfolio information & management tools

GMG Awards Voter: [13315336578]

5/5

8th February 2022

Pros:

Trading, ISA and SIPP all in one platform

Cons:

More intuitive UI

GMG Awards Voter: [13315275973]

4/5

8th February 2022

Pros:

Website is easy to access and navigate

Cons:

Add more historical date to my portfolios

GMG Awards Voter: [13315269083]

5/5

8th February 2022

Pros:

Ease of use

Cons:

Simplify

GMG Awards Voter: [13315181658]

5/5

7th February 2022

Pros:

Functionality/ clarity/ease of use/fast

Cons:

Improve their f/x rates which are greedy

GMG Awards Voter: [13314007893]

5/5

7th February 2022

Pros:

Good all round investment coverage

Cons:

Allow credit monthly fee to be transferable between accounts

GMG Awards Voter: [13313970441]

5/5

7th February 2022

Pros:

Value for money

Cons:

It’s already pretty good.

GMG Awards Voter: [13313540937]

5/5

7th February 2022

Pros:

I like that they are progressive

Cons:

Nothing. I like that they take care of their customers

GMG Awards Voter: [13313511559]

5/5

7th February 2022
GMG Awards Voter: [13313330657]

5/5

7th February 2022

Pros:

Standard Fee regardless of amount invested

Cons:

Better App and Web site

GMG Awards Voter: [13313105753]

5/5

7th February 2022

Pros:

Fixed fee rather than %, as I have high value account with them

Cons:

Reduce costs more

GMG Awards Voter: [13313077858]

5/5

7th February 2022

Pros:

Value

Cons:

.

GMG Awards Voter: [13313033884]

4/5

7th February 2022

Pros:

low fees

Cons:

more international markets

GMG Awards Voter: [13313000944]

5/5

7th February 2022

Pros:

Regular market information

Cons:

Clarity of investment portfolio

GMG Awards Voter: [13312959833]

5/5

7th February 2022
GMG Awards Voter: [13312783125]

1/5

7th February 2022

Pros:

always works, ”does what it says on the tin”

Cons:

make pages pdf printer friendly (less ink use)

GMG Awards Voter: [13312774447]

5/5

7th February 2022

Pros:

Fixed charging – flat monthly fee as opposed % based

Cons:

very happy at present

GMG Awards Voter: [13312693826]

4/5

7th February 2022

Pros:

easy to see investments

Cons:

insert a delete button on notice messages

GMG Awards Voter: [13312589701]

5/5

7th February 2022

Pros:

VALUE FOR MONEY

Cons:

NOTHING

GMG Awards Voter: [13312555878]

1/5

7th February 2022

Pros:

Online articles

GMG Awards Voter: [13312551288]

5/5

7th February 2022

Pros:

Reminders about voting

Cons:

Improve the mobile app

GMG Awards Voter: [13312396131]

5/5

7th February 2022

Pros:

voting rights for equity holdings, even in an ISA wrapper

Cons:

pretty happy with them so n/a

GMG Awards Voter: [13312362897]

5/5

7th February 2022

Pros:

Amazing value compared to others

Cons:

Faster response to queries

GMG Awards Voter: [13312359420]

5/5

6th February 2022

Pros:

Excellent choice of possible investments abroad. Detailed user interface.

Cons:

More international funds

GMG Awards Voter: [13311504583]

5/5

6th February 2022

Pros:

COST

Cons:

NOTHING

GMG Awards Voter: [13311478664]

5/5

6th February 2022

Pros:

Easy to use

Cons:

Ok at the moment

GMG Awards Voter: [13311446199]

5/5

6th February 2022

Pros:

value for money

Cons:

research by criteria eg ftse 100 by dividend

GMG Awards Voter: [13311238127]

5/5

6th February 2022

Pros:

Good Information

Cons:

It satisfies my wants

GMG Awards Voter: [13311034933]

5/5

6th February 2022

Pros:

cost free regular monthly investing

Cons:

analysis of overall portfolio performance

GMG Awards Voter: [13310976336]

5/5

6th February 2022

Pros:

Quick and easy

Cons:

Allocate new cash quicker to account

GMG Awards Voter: [13310906869]

2/5

6th February 2022
GMG Awards Voter: [13310888029]

5/5

6th February 2022

Pros:

I like the emphasis on low cost most of all

Cons:

There’s always scope for improvement on the website

GMG Awards Voter: [13310882780]

5/5

5th February 2022

Pros:

Best value best information

GMG Awards Voter: [13310341734]

5/5

5th February 2022

Pros:

research

Cons:

faster response to customer questions on website

GMG Awards Voter: [13310223851]

4/5

5th February 2022

Pros:

Value

Cons:

Allocate reinvested dividends quicker

GMG Awards Voter: [13310119575]

5/5

5th February 2022

Pros:

Insights

Cons:

On line questions/answers

GMG Awards Voter: [13310081655]

5/5

5th February 2022

Cons:

Modernise user interface

GMG Awards Voter: [13309889697]

5/5

5th February 2022

Pros:

Easy to use, very good & interesting independent investing information

Cons:

Quicker up dating of Corporate actions that are relevant to my a/c

GMG Awards Voter: [13309837810]

5/5

5th February 2022

Pros:

The ease of use and the information available.

Cons:

Don’t know.

GMG Awards Voter: [13309758750]

5/5

5th February 2022

Pros:

Simple pricing plans that are very good value

Cons:

Nothing springs to mind, find the platform simple and easy to use

GMG Awards Voter: [13309743188]

5/5

5th February 2022

Pros:

Easy to use

Cons:

Return of the investor bulletin boards that where removed.

GMG Awards Voter: [13309714743]

5/5

5th February 2022

Pros:

Low and fixed fees

Cons:

Can’t suggest anything

GMG Awards Voter: [13309684107]

5/5

5th February 2022

Pros:

it works

Cons:

why do i have to sign into your web site then sign into the research side

GMG Awards Voter: [13309650437]

5/5

5th February 2022

Pros:

EFFCIENT

Cons:

very little

GMG Awards Voter: [13309589723]

5/5

5th February 2022

Pros:

FLAT FEES

Cons:

DO NOT ABBREVIATE NAMES OF FUNDS ON STATEMENTS

GMG Awards Voter: [13309544439]

5/5

4th February 2022

Pros:

Excellent range of investments to choose from, markets.

Cons:

Make it clearer to find documents on the website.

GMG Awards Voter: [13308677813]

4/5

4th February 2022
GMG Awards Voter: [13307276442]

5/5

2nd February 2022

Pros:

Clear content, easy platform

Cons:

More calculators

GMG Awards Voter: [13302648226]

3/5

28th January 2022

Pros:

Information, research and learning tools

Cons:

Nothing

GMG Awards Voter: [13292945955]

4/5

28th January 2022

Pros:

Good supply of tips and information

Cons:

No comments

GMG Awards Voter: [13291797178]

2/5

27th January 2022

Pros:

Access to global equities

Cons:

The account area is badly in need of updating – it’s difficult to use.

GMG Awards Voter: [13289708905]

5/5

27th January 2022

Pros:

Cost

Cons:

Have prices and details on stocks similar to Hargeaves plus trades

GMG Awards Voter: [13289251535]

5/5

23rd January 2022
GMG Awards Voter: [13279523975]

4/5

15th January 2022
GMG Awards Voter: [13261803203]

5/5

14th January 2022

Pros:

Ease of investing

GMG Awards Voter: [13260713106]

3/5

14th January 2022
GMG Awards Voter: [13260248559]

5/5

14th January 2022

Pros:

Online access

Cons:

Cheaper transaction fees

GMG Awards Voter: [13260046318]

5/5

28th August 2020

Pros:

Low fees for larger portfolios; wide set of investments available

Cons:

Make web UI easier to use; make Android app more functional

GMG Awards Voter: [11942592135]

3/5

28th August 2020

Cons:

Better customer service and more transparent fees

GMG Awards Voter: [11940663392]

5/5

28th August 2020

Cons:

Nothing

GMG Awards Voter: [11940404938]

1/5

28th August 2020

Cons:

criminal FX rates, archaic online system with arbitrary settlement times.. will soon leave them

GMG Awards Voter: [11939637544]

2/5

27th August 2020

Pros:

Research materials

Cons:

Online web interface is clunky and old fashioned. Not particularly easy to use or intuitive. T212 far superior

GMG Awards Voter: [11937627729]

4/5

27th August 2020

Pros:

multicurrency accounts

Cons:

reduce fx fees. 1.5% is too much

GMG Awards Voter: [11937588401]

4/5

27th August 2020

Pros:

Ease of use

GMG Awards Voter: [11937439980]

4/5

26th August 2020

Pros:

Wide range of investment choices.

Cons:

Less ‘Jargon’ in help section

GMG Awards Voter: [11934384182]

4/5

26th August 2020

Pros:

Low charges

Cons:

easier research, HL is easier to use (for me)

GMG Awards Voter: [11933920587]

2/5

26th August 2020

Pros:

Nothing

Cons:

Lower prices, better UX

GMG Awards Voter: [11933861279]

5/5

26th August 2020

Pros:

Low cost

Cons:

Madge the interface more user friendly

GMG Awards Voter: [11933850595]

3/5

26th August 2020
GMG Awards Voter: [11933618276]

4/5

26th August 2020

Pros:

Price and coverage

GMG Awards Voter: [11932966765]

4/5

25th August 2020
GMG Awards Voter: [11932718790]

2/5

25th August 2020

Pros:

Nothing

Cons:

Reduce fees for dormant share accounts

GMG Awards Voter: [11932462621]

4/5

25th August 2020
GMG Awards Voter: [11932451961]

4/5

25th August 2020

Pros:

Choice of stocks and funds to trade.

Cons:

Reduce trading costs for regular traders further.

GMG Awards Voter: [11932350840]

4/5

25th August 2020

Pros:

Value

GMG Awards Voter: [11931999978]

2/5

25th August 2020

Pros:

nothing

Cons:

too expensive, lower the price

GMG Awards Voter: [11931987591]

4/5

25th August 2020
GMG Awards Voter: [11932051384]

3/5

25th August 2020

Pros:

Nothing in particular – I didn’t choose them; they were a legacy provider

Cons:

Improved digital UX and UI

GMG Awards Voter: [11931895294]

2/5

25th August 2020

Pros:

Reputable

Cons:

Better website functionality

GMG Awards Voter: [11931848243]

4/5

25th August 2020

Pros:

Flexibility

Cons:

Reduce costs

GMG Awards Voter: [11931804117]

4/5

25th August 2020
GMG Awards Voter: [11931637867]

3/5

25th August 2020

Pros:

Price

Cons:

Ok

GMG Awards Voter: [11931628211]

5/5

25th August 2020

Pros:

Comprehensive access to markets etc

Cons:

Slightly easier layout. OK once you get used to it.

GMG Awards Voter: [11931616727]

4/5

25th August 2020

Pros:

lower fees

Cons:

easier process to buy shares

GMG Awards Voter: [11931576838]

4/5

25th August 2020

Pros:

choice of portfolio presentation

GMG Awards Voter: [11931570912]

3/5

25th August 2020

Pros:

Better when it was TD

Cons:

Lower fees

GMG Awards Voter: [11931551180]

4/5

25th August 2020

Pros:

Good research

GMG Awards Voter: [11931545447]

5/5

25th August 2020

Pros:

Instant transactions

Cons:

Greater flexibility to decide

GMG Awards Voter: [11931543101]

3/5

25th August 2020

Cons:

better interface, lower fees

GMG Awards Voter: [11931520440]

1/5

25th August 2020

Pros:

None

Cons:

Improve digital guidance & advice

GMG Awards Voter: [11931493579]

2/5

25th August 2020

Pros:

Provides an app which enables up to date information about investments

Cons:

More proactive in supporting investors

GMG Awards Voter: [11931473497]

5/5

25th August 2020

Pros:

Flat fee

Cons:

Lower trading costs

GMG Awards Voter: [11931471431]

3/5

25th August 2020

Pros:

broad market coverage

GMG Awards Voter: [11931451404]

4/5

25th August 2020
GMG Awards Voter: [11931418286]

2/5

25th August 2020

Pros:

Free regular investing

Cons:

Drop their fixed flat monthly fee

GMG Awards Voter: [11931409860]

3/5

25th August 2020

Pros:

Very User friendly

Cons:

More advanced charting tools

GMG Awards Voter: [11931409429]

4/5

25th August 2020

Pros:

flexible

GMG Awards Voter: [11931387459]

2/5

24th August 2020

Pros:

Insight

Cons:

Reduce fees

GMG Awards Voter: [11929161277]

4/5

24th August 2020
GMG Awards Voter: [11927100852]

interactive investor Expert Review

interactive investor offers fixed fee investing on a wide range of investments
Interactive Investor

Provider: Interactive Investor

Verdict: Interactive Investor’s fixed fee account structure make them one of the most cost effective ways for people with large portfolios to manage their investments, ISAs and pensions. ii are expecially good for high value portfolios and those wanting access to small cap stocks.

What does interactive investor do?

Interactive Investor or II as its known is one of the UK’s largest self-determined investor platforms. II can trace its roots back to 1995 and the startup floated on the London stock exchange back in the year 2000 before being bought by the Australian business Ample in 2002. Today,  Interactive Investor is a owned by abrdn with assets under administration of more than £50 billion and 400,000 customers to whom II offers share trading and investment services including, ISAs SIPPs and share dealing, alongside research and analysis. Including model portfolios, selected funds and thematic investments.

Interactive Investor differs from other investment platforms as it charges a fixed account fee, rather than a percentage of the funds you have on account. Which, over time, could save you thousands in costs.

As a low-cost provider ii competes directly with the likes of Hargreaves Lansdown and AJ Bell offering general investment accounts, ISAs and pensions.

Pricing: Brilliant for medium and large investors, expensive for small accounts.
Market Access: You’ll be hard-pressed to find something you can’t invest in.
Platform & Apps: Very good, excellent data and usability.
Customer Service: They are massive and mostly online, but you can call them directly, generally good.
Research & Analysis: Loads, daily and weekly updates across all the asset classes they cover, with lots of analysts and opinions. No advice service though.

Does interactive investor pay interest on cash?

Yes, but only 2% for under £10k and you need at least £100k in your account to get their best rate of 3.25%. There are other brokers that offer better rates on uninvested cash, though.

interactive investor versus Interactive Brokers

interactive broker and interactive investor may sound similar but cater to different investor profiles and operate under different jurisdictions and cater for different types of investors.

interactive brokers is a US‑based global brokerage offering a wide spectrum of asset classes and advanced trading tools, often targeting active traders and professionals. interactive investor, by contrast, is a UK‑focused subscription‑based platform offering a fixed‑fee structure suited to medium‑to‑long‑term investors primarily in equities, funds, bonds, Gilts, ISAs, and SIPPs.

interactive investor employs simpler platforms with relatively basic charting tools, while interactive brokers features a more complex interface and lower per-trade costs but with more variable fees. interactive investor is better for large longer term investment accounts because of its simplicity, flat monthly fee and broad UK offerings, whereas Interactive Brokers suits users seeking global market access and sophisticated execution tools.

Can you buy Gilts on interactive investor?

Yes, ii supports investment in government bonds, including UK Gilts, via its platform. This is confirmed on the site, which lists bonds and Gilts as available investments .

Pros

  • Fixed account fees
  • Easy to use
  • Good research

Cons

  • No Lifetime ISA
  • Expensive for very small accounts
  • No derivatives for hedging
  • Pricing
    (5)
  • Market Access
    (5)
  • Online Platform
    (5)
  • Customer Service
    (5)
  • Research & Analysis
    (5)
Overall
5

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