- Experts rate AJ Bell OEIC Investing positively, highlighting a low account fee of 0.25% and a wide range of index funds as significant advantages. However, they note a high initial deposit requirement of £500 as a drawback. Overall, the platform receives a total rating of 4.1/5, with strong scores in market access and customer service.
- Across 1103 user reviews on Good Money Guide, averaging 4.2/5, customers frequently commend the platform's user-friendly interface, responsive customer service, and transparent fee structure. Many users appreciate the simplicity of the app and the ease of navigating investment options, although some express concerns about occasional platform stability issues and the need for improvements in the app's functionality.
Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.Our experts have rated AJ Bell OEIC Investing across five key areas of our review framework.
- Pricing4.0
- Market Access4.5
- Online Platform4.0
- Customer Service4.0
- Research & Analysis4.0
Pros
- Low account fee of 0.25%*
- Wide range of index funds
Cons
- High initial deposit of £500
See full expert review
Our verdict
AJ Bell offers open-ended investment fund investing from £1.50 per trade. The platform has fund screeners and regularly updated analysis to help you choose the right fund for your investing objectives.
Capital at risk.
Summary
*Open-ended investment company investing account fees reduce to 0.10% on the value between £250,000 and £500,000. There is no charge above £500,000. Dealing costs are £1.50.
Customer reviews for AJ Bell
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 1,103 reviews
- Excellent46%
- Very good35%
- Basic15%
- Poor3%
- Bad2%
Read customer reviews
Only used for IPO
Only used for IPO
Good range of investment via...
Good range of investment via the AJ Bell website
Very good
Very good
Note regarding risk assessment good...
Note regarding risk assessment good indicator advice.
2/5
I don't know much about...
I don't know much about them as my husband deals with this account
Ok
Ok
New customer but happy enough...
New customer but happy enough so dar
Reliable easy interface good Analytics...
Reliable easy interface good Analytics and reliable service
Does the investment tasks required...
Does the investment tasks required well and without any confusion
reasonable costs - administration can...
reasonable costs - administration can be poor
AJ Bell is the platform...
AJ Bell is the platform my financial advisor used and provides a good service
excellent platform - currency fees...
excellent platform - currency fees let them down
Used for years without problems
Used for years without problems
will leave soon
will leave soon
Great platform to use, visually...
Great platform to use, visually great, easy to navigate, good support
I find it easy to...
I find it easy to use and convenient
pleased with the service
pleased with the service
OK
OK
Really easy to access and...
Really easy to access and see at a glance how my portfolio is performing or not !!
Yes, there are around 30 OEIC (open-ended investment company) funds available to invest in via the fund screener on AJ Bell’s investment platform.
- Expert opinion: AJ Bell reviewed & rated
Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.
