- Experts rate AJ Bell OEIC Investing positively, highlighting a low account fee of 0.25% and a wide range of index funds as significant advantages. However, they note a high initial deposit requirement of £500 as a drawback. Overall, the platform receives a total rating of 4.1/5, with strong scores in market access and customer service.
- Across 1103 user reviews on Good Money Guide, averaging 4.2/5, customers frequently commend the platform's user-friendly interface, responsive customer service, and transparent fee structure. Many users appreciate the simplicity of the app and the ease of navigating investment options, although some express concerns about occasional platform stability issues and the need for improvements in the app's functionality.
Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.Our experts have rated AJ Bell OEIC Investing across five key areas of our review framework.
- Pricing4.0
- Market Access4.5
- Online Platform4.0
- Customer Service4.0
- Research & Analysis4.0
Pros
- Low account fee of 0.25%*
- Wide range of index funds
Cons
- High initial deposit of £500
See full expert review
Our verdict
AJ Bell offers open-ended investment fund investing from £1.50 per trade. The platform has fund screeners and regularly updated analysis to help you choose the right fund for your investing objectives.
Capital at risk.
Summary
*Open-ended investment company investing account fees reduce to 0.10% on the value between £250,000 and £500,000. There is no charge above £500,000. Dealing costs are £1.50.
Customer reviews for AJ Bell
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 1,103 reviews
- Excellent46%
- Very good35%
- Basic15%
- Poor3%
- Bad2%
Read customer reviews
Good value for money and...
Good value for money and app is easy to use
Easy to use
Easy to use
Good reliable and consistant
Good reliable and consistant
Efficient and good value
Efficient and good value
Not as good as IG...
Not as good as IG but it works
Intuitive, easy to use, good...
Intuitive, easy to use, good value
concise and efficient
concise and efficient
Average
Average
3/5
5/5
Good customer service but I...
Good customer service but I like II app more than AJBell
Good platform and info
Good platform and info
4/5
Efficient service for most of...
Efficient service for most of my requirements
Very easy to use, good...
Very easy to use, good research information esp. on Funds
ok
ok
Covers most of the investments...
Covers most of the investments I need
Very good and has customer...
Very good and has customer service in view
Good value
Good value
Make a good job of...
Make a good job of looking after my SIPP and ISAs
Yes, there are around 30 OEIC (open-ended investment company) funds available to invest in via the fund screener on AJ Bell’s investment platform.
- Expert opinion: AJ Bell reviewed & rated
Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.
