- Experts commend AJ Bell Junior ISA (JISA) for its low account fees of 0.25% and a user-friendly platform, rating it highly across various criteria including pricing and customer service. However, they note that dealing charges can be high, particularly for phone transactions, and highlight that while it is one of the cheaper options, it is not free compared to some competitors.
- Across 1103 user reviews on Good Money Guide, averaging 4.2/5, customers frequently praise the platform's ease of use, reliable customer service, and transparent fee structure. Many users appreciate the straightforward investment process and the variety of options available, although some express concerns about occasional platform stability and the need for app improvements.
Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.Our experts have rated AJ Bell Junior ISA (JISA) across five key areas of our review framework.
- Pricing4.5
- Market Access5.0
- Online Platform5.0
- Customer Service5.0
- Research & Analysis5.0
Pros
- Pick your own shares, funds and bonds or use their investing ideas
- Low JISA account fees capped at £2.50 a month for shares
- Lots of account types
Cons
- High phone dealing charges
See full expert review
Our verdict
AJ Bell is one of the cheapest self-select JISAs with account fees of only 0.25%, although it is not free. Fees are capped at £2.50 per month for shares, investment trusts ETFs, gilts and bonds, but there is no cap for holding funds. You also have dealing charges of £1.50 for funds and £9.95 for shares. It is more expensive than Hargreaves Lansdown’s (now free) JISA and providers a relatively similar service.
Capital at risk.
Does AJ Bell Offer A Junior ISA (JISA)?
Yes, AJ Bell offers a stocks and shares junior ISA where you can invest in the stock market for your children.
Fees: AJ Bell charges 0.25% of the value of your for a Junior ISA. Share account fees are capped at £2.50 a month. Dealing costs are £1.50 for funds and £5 for shares but drop to £3.50 where there were 10 or more online share deals in the previous month.
Special Offers:
- Recommend a friend, and you’ll both get £100 gift vouchers – When you recommend a friend to AJ Bell Youinvest that invests more than £10,000 in a SIPP or ISA, you and your friend can get One4All gift vouchers worth £100.
- Switch your share dealing account and receive up to £500 to cover exit fees – If you transfer your share dealing general investment account valued at more than £20,000 to AJ Bell they will help cover any exit fees charged by your current provider. They will cover £35 per investment moved and up to £100 for general exit fees, up to an overall maximum of £500 per person.
- Free subscription to Shares Magazine worth £220
Get a free subscription to Shares (worth over £220 per year) by maintaining a balance of £4,000 or more across your AJ Bell investing accounts.
Customer reviews for AJ Bell
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 1,103 reviews
- Excellent46%
- Very good35%
- Basic15%
- Poor3%
- Bad2%
Read customer reviews
Decent Value but Lacking Stability & Accountability
AJ Bell offers decent value for money compared to some competitors, but my experience has been mixed. Over the years, I’ve encountered several issues with platform stability, which can be particularly frustrating during crucial trading periods. Additionally, I’ve often felt like just another number rather than a valued customer when raising concerns. While I’ll continue using the service for now, the increasingly competitive platform market makes it worth exploring alternatives. The website and app are functional and reasonably user-friendly, but overall, there’s room for improvement.
Happy customer
I've used AJ Bell for more than 20 years, which says everything
A. J. BELL
Very pleased with their service. Good help line with any issues I trust them!
Simple to use
user friendly and easy to use
Easy to use and many options available
I find AJ Bell easy to use and navigate either through the App or through a browser. The customer service is easily available too. I am invested in some of their funds and also some independent funds. There is a wide variety of stocks available too ,which makes it easy to invest directly in those firms too. I really like their magazine too.
Overall I am satisfied with their services !
AJ Bell Dodl
For me this is a very good App and a great introduction to investing. It is very low cost but be aware shares to purchase are limited.
Have been investing my money into their ready made funds, cautious, adventurous, balanced, you get my drift and splitting different amounts into those funds. Have also purchased a small amount of shares. The funds and shares are doing ok to date but remember it’s for the long haul so I am prepared for the pendulum swinging back and forth regarding prices.
I did some research before picking an investment account mainly for a beginner and came across Dodl which seems to tick
the boxes for me at this given time.
Would definitely urge others looking for a low cost way of investing and just starting out to give it a try, I would at some point like to try the bigger platform with AJ Bell but still carrying out my diligence and also have to factor in that the costs will more higher.
Very little contact through Bank...
Very little contact through Bank of Scotland.
no thoughts
no thoughts
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Easy to use.
Easy to use.
4/5
Good
Good
Very good all round
Very good all round
very good updated website
very good updated website
Excellent Investment company
Excellent Investment company
Good value easy to deal...
Good value easy to deal with
i dont know enough
i dont know enough
Used for Lisa. Purchasing ETFs...
Used for Lisa. Purchasing ETFs is a bit higher than I would like and website could be easier to use but good for Lisa
Poor performance
Poor performance
Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
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