- Experts rate AJ Bell Cash Savings highly, noting its competitive interest rates and the simplicity of its platform. However, they point out the absence of instant access accounts and a limited range of options as significant drawbacks, while praising the clear information provided about each account.
- Across 1103 user reviews on Good Money Guide, averaging 4.2/5, customers frequently commend the platform's user-friendly interface, responsive customer service, and transparent fee structure. Some users express satisfaction with the reliability and ease of use of the app, while a few mention concerns about platform stability and the need for improvements in the app's functionality.
Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.Our experts have rated AJ Bell Cash Savings across five key areas of our review framework.
- Rates4.5
- Market Access4.5
- App & Platform5.0
- Customer Service5.0
- Research & Analysis4.5
Pros
- Simple to navigate
- Clear information
- Competitive top rates
Cons
- No instant access accounts
- Limited range of options
- Need AJ Bell account
See full expert review
Our verdict
In 2020 AJ Bell launched its Cash Savings hub, which allows its customers to select from among a range of selected savings accounts from third-party providers. The range directly competes with the Active Savings Account offered by AJ Bell’s chief rival, Hargreaves Lansdown, as well as online marketplace Raisin and savings platform Flagstone.
Is AJ Bell Cash Savings Hub any good?
Currently, the top savings interest rates offered on the AJ Bell Cash Savings hub are among the most competitive.
All accounts on the platform are covered by the Financial Services Compensation Scheme (FSCS) guarantee of up to £120,000 on bank deposits.
By comparison to the alternatives in our table, the AJ Bell Cash Savings hub is relatively limited.
Unlike the others, AJ Bell’s service does not offer any instant access savings accounts, from which savers can withdraw their money without incurring a penalty.
Fixed term savings accounts or bonds typically lock money away for a term of between six months and five years, with a set interest rate for that period.
Notice accounts require you to give a notice of between 30 to 90 days before withdrawing your money.
One point in favour of the AJ Bell Cash Savings hub is its simplicity. The large numbers of accounts offered by its rival comparison platforms can sometimes seem excessive and potentially confusing.
There are usually a few accounts in each category which offer better interest or conditions than the others, so having a wider range of options does not necessarily make a platform superior in all respects.
The hub offers a tool on its website which shows you exactly how much money you will earn in interest from each account when you allocate a set amount of money. Among its rivals, only Raisin offers a similar feature to those browsing their websites.
The main webpage of the hub also clearly summarises the most important information regarding each account: the interest rate, the term length and the minimum deposit. By contrast, Raisin requires you to do a bit more searching to see the minimum deposit.
The filter for the comparison page is also pleasantly simple, allowing savers to select accounts by four different ranges of term length. Its rivals present many more filters, which could be confusing for beginners.
Customer reviews for AJ Bell
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 1,103 reviews
- Excellent46%
- Very good35%
- Basic15%
- Poor3%
- Bad2%
Read customer reviews
Decent Value but Lacking Stability & Accountability
AJ Bell offers decent value for money compared to some competitors, but my experience has been mixed. Over the years, I’ve encountered several issues with platform stability, which can be particularly frustrating during crucial trading periods. Additionally, I’ve often felt like just another number rather than a valued customer when raising concerns. While I’ll continue using the service for now, the increasingly competitive platform market makes it worth exploring alternatives. The website and app are functional and reasonably user-friendly, but overall, there’s room for improvement.
Happy customer
I've used AJ Bell for more than 20 years, which says everything
A. J. BELL
Very pleased with their service. Good help line with any issues I trust them!
Simple to use
user friendly and easy to use
Easy to use and many options available
I find AJ Bell easy to use and navigate either through the App or through a browser. The customer service is easily available too. I am invested in some of their funds and also some independent funds. There is a wide variety of stocks available too ,which makes it easy to invest directly in those firms too. I really like their magazine too.
Overall I am satisfied with their services !
AJ Bell Dodl
For me this is a very good App and a great introduction to investing. It is very low cost but be aware shares to purchase are limited.
Have been investing my money into their ready made funds, cautious, adventurous, balanced, you get my drift and splitting different amounts into those funds. Have also purchased a small amount of shares. The funds and shares are doing ok to date but remember it’s for the long haul so I am prepared for the pendulum swinging back and forth regarding prices.
I did some research before picking an investment account mainly for a beginner and came across Dodl which seems to tick
the boxes for me at this given time.
Would definitely urge others looking for a low cost way of investing and just starting out to give it a try, I would at some point like to try the bigger platform with AJ Bell but still carrying out my diligence and also have to factor in that the costs will more higher.
Very little contact through Bank...
Very little contact through Bank of Scotland.
no thoughts
no thoughts
?
?
.
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Easy to use.
Easy to use.
4/5
Good
Good
Very good all round
Very good all round
very good updated website
very good updated website
Excellent Investment company
Excellent Investment company
Good value easy to deal...
Good value easy to deal with
i dont know enough
i dont know enough
Used for Lisa. Purchasing ETFs...
Used for Lisa. Purchasing ETFs is a bit higher than I would like and website could be easier to use but good for Lisa
Poor performance
Poor performance
In this guide review AJ Bell’s Cash Savings Hub and compare it to rival offerings by Hargreaves Lansdown, Raisin and Flagstone.

Robin has more than six years of experience as a financial journalist, most of which were spent at Citywire, and covers the latest developments in the investing, trading and currency transfer space. Outside of work, he enjoys reading literature and philosophy and playing the piano.
You can contact Robin at robin@goodmoneyguide.com


