Virgin Wine share price rises after Christmas sales trading update

Virgin Wine’s share price was up +1.31% this morning as it published its key Christmas trading update and details of its recent performance

Virgin Wine published a trading update this morning, which showed strong Christmas trading that included a +6.70% growth in revenues, in the six weeks to December 27th, when measured year over year.

Overall sales in December 2024 were up +9.0% compared to those in the same period in 2023, this was the group’s best performance since the Covid-19 lockdowns.

Those sales were boosted by an increase in the size of the customer base, which registered a +25.0% growth spurt compared to the year before.

First-half revenues came in at £34.10 million broadly in line with performance in 2023, whilst profit before tax grew by +20.0%, no mean feat in the current climate. Cancellation rates also fell to an all-time low of -14.90%.

Virgin Wine has retained a strong cash position with net cash on hand of £17.3 million and customer wine bank deposits of £6.40 million.

[qmod detailedquotetabchart VINO:LN show_profile=”1″]

Management also highlighted that a new JV with Ocado, which was launched in October 2024 had already delivered positive results, as had the firm’s Warehouse Wines venture which has amassed 17,600 customers and generated £1.0 million in revenue.

Virgin Wines has also been able to reduce its costs per case, by just over -10.0% in the first half and by -5.40% during December.

Looking ahead the board is confident that FY 2025 will be in line with market expectations, and tantalisingly they promised to outline a new growth and capital allocation policy, with the interim figures in March.

Rival Naked Wine has also published a peak season trading update today.

[qmod detailedquotetabchart WINE:LN show_profile=”1″]

The firm described trading over the Christmas period as solid and in line with expectations however, revenues fell by -8.90%, whilst active members declined by -10.0% though core retention rates increased to 81.0% and revenue per customer also grew by 2.0%.

Naked Wine’s net cash position improved to stand at £30.0 million and its inventory was reduced by £47.0 million. The business will update its shareholders about strategic initiatives, and its plans to create shareholder value in late March.

Naked Wine’s share price has rallied almost +10.0%, as the market warms to the turnaround story in preference to the more conservative changes at Virgin Wines, which have posted only modest gains today.

Tell us what you think:

Scroll to Top

Subscribe To The Good Money Guide Newsletter

Make more of your money with our guides, analysis, tips and interviews.

We’re committed to your privacy, and you may unsubscribe from these communications at any time with a single click. For more information, check out our privacy policy.