Moneyfarm has added a new higher risk, full equity, option for its investors. The firm’s Portfolio 7 option has been reconfigured to a 100% equity allocation, aimed at providing possibly higher returns to clients of the digital wealth manager with higher risk profiles.
The robo-advisors platform’s Portfolio 6 option has also been rebalanced to slightly increase its equity component.
The update was announced in an email to clients on Thursday 21 November.
Moneyfarm was launched in 2012 and headquartered in the UK. The firm provides digital wealth management (or robo-advice) to more than 130,000 active investors, and manages more than £4 billion in assets.
In addition to serving clients directly, Moneyfarm provides its business-to-business services which combine a technology platform, product wrappers and asset management capabilities.
These include UK-headquartered financial services giant and Moneyfarm investor M&G, whose digital investment service &me – launched in 2023 – is supported by Moneyfarm’s technology.
Last year Moneyfarm expanded its investment options with the introduction of thematic investing.
Those portfolios allow customers to invest a portion of their money in one or more of a series of growth-oriented themes covering Technology, Sustainability, Society, or a mix of all three, known as Multi-trend.
In October, Moneyfarm doubled the discount on fees it offers to customers who refer others to the platform.
Clients who invite someone to the platform will receive a 0.20% discount on management fees for six months for each new customer, up from 0.10% previously.
The latest Good Money Guide review of the platform in June found it to be a “great investment platform for a broad range of wealth and investing goals”.
Highlights include its “smart technology” and that it has the “expertise of dedicated consultants” on its board, improving user experience and trustworthiness.
If you want to know more about how Moneyfarm works, you can read our interview with CEO Giovanni Daprà through this link.
Robin has more than six years of experience as a financial journalist, most of which were spent at Citywire, and covers the latest developments in the investing, trading and currency transfer space. Outside of work, he enjoys reading literature and philosophy and playing the piano.
You can contact Robin at robin@goodmoneyguide.com
