Bestinvest won Best Junior SIPP for the added value they provide, including advice to help parents decide what to invest in for their children’s future
- Good Money Guide experts commend Bestinvest for its combination of low-cost online investing and personalised expert advice, making it a strong choice for long-term investors. The platform excels in pricing, particularly with ready-made portfolios and low dealing fees, although it lacks emerging market options and has a basic app interface.
- Across 109 user reviews on Good Money Guide, averaging 4.3/5, customers frequently highlight the excellent personal service and the availability of tailored ready-made portfolios. Many appreciate the simplicity of the platform and the accessibility of financial coaching, while some express concerns about the app's functionality and occasional service hiccups.
Bestinvest Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.Our experts have rated Bestinvest across five key areas of our review framework.
- Pricing5.0
- Market Access4.0
- Online Platform3.0
- Customer Service4.5
- Research & Analysis4.5
Pros
- Expert advice
- Lowest comparable costs
- Ready-made portfolios
Cons
- Basic data on platform
- App a bit clunky
- No hedging products
See full expert review
Our verdict
What sets Bestinvest apart from other stock brokers is their advice, guidance and added value. A excellent choice for those that want a bit more from their investing account.
Is Bestinvest good for investing?
Yes, Bestinvest has combined low-cost online investing and share dealing with personalised expert advice to help clients choose the right investments for their portfolio. A good choice for large long-term investors who want a bit of added value from their broker.
Pricing: Bestinvest scores top marks for their low-cost ready-made portfolios and cheap dealing fees
Market Access: There is a huge range of UK and US shares, bonds and funds to invest in, although they are let down by not offering emerging markets
App & Platform: This could be a lot better, and the app is only a recent addition.
Customer Service: Bestinvest gives excellent personal service, although advice is charged on a flat fee basis
Research & Analysis: There is a really good coverage of funds with their 'Spot the Dog' report.
Note: For this Bestinvest review, I interviewed the CEO (in the studio and over a lovely lunch at Cobette on Gresham Street) and put some trades and investments on the app and desktop platform.
Bestinvest Customer reviews
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 109 reviews
- Excellent59%
- Very good22%
- Basic9%
- Poor8%
- Bad2%
Read customer reviews
Great Service
My kid bro refered me to them, ngl i enjoyed their service.. and the customer support was top notch
Definitely coming back
Excellent support
I have an ISA account with Bestinvest. Since the service was completely overhauled a couple of years ago, it is much improved. In particular, the ability to book a virtual meeting and discuss things with a Coach (at no cost!!!), is incredibly helpful and sets it apart from rivals.
SIPP
Great range of ready-made portfolios to choose from
Easy Investing
I like the simplicity of the platform and the ready made portfolios available.
Great coaching, easy to use, wide choice of ready-made portfolios
I've had an account for a couple of years with Bestinvest and particularly like the free financial coaching - there whenever I need it - and the RMPs that are tailored to my risk profile and work well for someone who prefers a hands-off approach to investing.
Great service if you are going to use it to it's full extent
Cost-effective way to get access to investment coaches to discuss the right investment strategy is right for you. The Ready-made Portfolios, particularly the Smart funds, are perfect if you know how much risk/growth you want to target but want to leave the stock-picking to the professionals.
Great coaching service accessible whenever I need it
I have an ISA with Bestinvest
Been with Bestinvest for many years but......
Had my first-ever hiccup with Best in 2024. I was advised to send original documents for shares held in paper form to the Liverpool office for conversion into Crest so that they could be entered into my Investment account. The value was 60K+ and the Postoffice confirmed delivery. I Included a cover letter asking for confirmation e-mail of agreement as to content of the letter (Number of certificates, etc) but received nothing. Rang the 02071899999 number after a while (which seemed to be answered in Liverpool) and was told it had been received and was in process. I asked again for confirmation of what was received, but the lady could not tell me so I asked again for an e-mail confirmation pointing out that I had requested that with the certificates. Nothing was forthcoming so I wrote a complaint which was answered in terms of the length of time such moves took and claiming my envelope was received 4 Nov 24 when the Postoffice showed it was signed for by Eyelyn on 24 Oct 24! I still like Bestinvest
Easy to use
Brilliant, easy to use, efficient, friendly layout
Access to what's going on with your money
Up to date data of your invested money
Very good
Very good
Been with them for many...
Been with them for many years. Never failed to obey my wishes
Brilliant, easy to use, efficient
Brilliant, easy to use, efficient
simple, accesible
simple, accesible
intuative and easy to navigate....
intuative and easy to navigate. Go App also.
no comment
no comment
Easy to set up, easy...
Easy to set up, easy to use. Great customer support and education
Very Good
Very Good
Excellent - great customer service....
Excellent - great customer service. Have consolidated from IQ, Lloyds & SL
5/5
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Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.