AJ Bell Junior ISA (JISA) Customer Reviews & Expert Rating

The overall score out of 10 combines our expert rating out of 5 with the average customer rating out of 5.
9.1/10Excellent

Based on 1,103 customer reviews and our expert analysis

  • Experts commend AJ Bell Junior ISA (JISA) for its low account fees of 0.25% and a user-friendly platform, rating it highly across various criteria including pricing and customer service. However, they note that dealing charges can be high, particularly for phone transactions, and highlight that while it is one of the cheaper options, it is not free compared to some competitors.
  • Across 1103 user reviews on Good Money Guide, averaging 4.2/5, customers frequently praise the platform's ease of use, reliable customer service, and transparent fee structure. Many users appreciate the straightforward investment process and the variety of options available, although some express concerns about occasional platform stability and the need for app improvements.

Expert rating

Our expert rating is the average of the areas listed here, each scored out of 5 by our team.
4.9Excellent

Our experts have rated AJ Bell Junior ISA (JISA) across five key areas of our review framework.

  • Pricing4.5
  • Market Access5.0
  • Online Platform5.0
  • Customer Service5.0
  • Research & Analysis5.0

Pros

  • Pick your own shares, funds and bonds or use their investing ideas
  • Low JISA account fees capped at £2.50 a month for shares
  • Lots of account types

Cons

  • High phone dealing charges
See full expert review

Our verdict

AJ Bell is one of the cheapest self-select JISAs with account fees of only 0.25%, although it is not free. Fees are capped at £2.50 per month for shares, investment trusts ETFs, gilts and bonds, but there is no cap for holding funds. You also have dealing charges of £1.50 for funds and £9.95 for shares. It is more expensive than Hargreaves Lansdown’s (now free) JISA and providers a relatively similar service.
Capital at risk.

Does AJ Bell Offer A Junior ISA (JISA)?

Yes, AJ Bell offers a stocks and shares junior ISA where you can invest in the stock market for your children.


Fees: AJ Bell charges 0.25% of the value of your for a Junior ISA. Share account fees are capped at £2.50 a month. Dealing costs are £1.50 for funds and £5 for shares but drop to £3.50 where there were 10 or more online share deals in the previous month.


Special Offers:

  • Recommend a friend, and you’ll both get £100 gift vouchers – When you recommend a friend to AJ Bell Youinvest that invests more than £10,000 in a SIPP or ISA, you and your friend can get One4All gift vouchers worth £100.
  • Switch your share dealing account and receive up to £500 to cover exit fees – If you transfer your share dealing general investment account valued at more than £20,000 to AJ Bell they will help cover any exit fees charged by your current provider. They will cover £35 per investment moved and up to £100 for general exit fees, up to an overall maximum of £500 per person.
  • Free subscription to Shares Magazine worth £220
    Get a free subscription to Shares (worth over £220 per year) by maintaining a balance of £4,000 or more across your AJ Bell investing accounts.

Customer reviews for AJ Bell

Customer ratings come from reviews left on this site. Every review is read and approved before it is published.
4.2Very good

Based on 1,103 reviews

  • Excellent46%
  • Very good35%
  • Basic15%
  • Poor3%
  • Bad2%
Read customer reviews

Good

Thomas Fox ·

Good

relatively

Mark Temple ·

Relatively user-friendly investment app. Still very confusing and tricky to use, for me at least

Reliable

Janine Mills ·

I trust AJBell to look after my pension fund and do what is best for me. They are responsive and thoroughly professional at all times

Helpful

Patricia Chambers ·

Great anti fraud procedures saved me losing money to an impersonator.
Simple to use app

Simple

Allan Buckley ·

Really good company who have transparent fees and have a really friendly client app to trade on. Feel my retirement funds are in good hands

improving

David Ross ·

good website, app needs to catch up

Effortless

Alan Jones ·

Makes investing simple and quick.

Trusted

Patrick Regan ·

They dont do the hard sell. They provide you with information to guide you to your investing choice

Reliable

MARK CLENSHAW ·

Easy to use platform

Great

Mark Glowrey ·

easy to use app and strong customer service

Simple

Jon Graham ·

Makes investing stress free and manageable

User friendly experience

Liam MacDonald ·

Both AJ Bell and Dodl are easy to use and low cost ways to invest.

There is are plentiful options for investing to diversify investment and queries are dealt with promptly.

Would highly recommend for a beginner or experienced investor alike.

Decent service and few headaches

Damian Cannon ·

The best thing about AJ Bell is that generally their platform just works and they don't make any mistakes that cause me difficulties. For a fairly low-cost, execution-only service this is what I need from my investment provider.

Great

Daren ·

We have 4 products with Aj Bell and no issues with anything.

Very reliable platform

Barry ·

I keep my SIPP here & am impressed with the service, their comms & sensible prices.
I have been a customer for +/- 10 years

Easy to navigate and deal, reasonable prices

Ken ·

I've had a SIPP with AJ Bell for several years and have been very pleased with the service. The site is easy to navigate, stocks simple to trade and the costs are reasonable.

Simple and easy to use

John Zachary ·

Very happy with the service. Clean layout and relatively low commission costs.

The best I’ve used

Tom ·

I’ve used a few different options and started with the free trading apps. However, I’ve found AJ Bell to be great since making the switch.

My choice and no regrets

Ashley Payne ·

Very pleased with their service. Good help line with any issues. Lots of guidance and I trust them.

Good

Neil Andrew harrison ·

Good all round communication, services,website

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