Interactive Investor wins Best Fund Platform at the Good Money Guide Awards 2024

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Interactive Investor won Best Fund Platform because their fixed-fee model makes it cost-effective for those with a large fund portfolio that has grown over the years.

Interactive Investor Review
Good Money Guide Recommended 2024

Name: Interactive Investor

Description: Interactive Investor or II as its known is one of the UK’s largest self-determined investor platforms. II can trace its roots back to 1995 and the startup floated on the London stock exchange back in the year 2000 before being bought by the Australian business Ample in 2002. Today,  Interactive Investor is a owned by abrdn with assets under administration of more than £50 billion and 400,000 customers to whom II offers share trading and investment services including, ISAs SIPPs and share dealing, alongside research and analysis. Including model portfolios, selected funds and thematic investments.

Why we like them

Interactive Investor differs from other investment platforms as it charges a fixed account fee, rather than a percentage of the funds you have on account. Which, over time, could save you thousands in costs.

Pros

  • Fixed account fees
  • Easy to use
  • Good research

Cons

  • No Lifetime ISA
  • Expensive for very small accounts
  • No derivatives for hedging
  • Pricing
    (4)
  • Market Access
    (4)
  • Online Platform
    (4)
  • Customer Service
    (4)
  • Research & Analysis
    (4)
Overall
4

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