Polish multi-asset brokerage XTB announced a partnership with a sporting legend as it welcomed Zlatan Ibrahimović onto its team.
Zlatan, as he is known, is a former professional footballer from Sweden who has played at the highest levels of the game. Scoring more than 570 goals and winning 34 trophies during his career.
Zlatan played for some of Europe’s biggest clubs including AC Milan, PSG, Manchester United Inter Milan, Ajax and Barcelona and he won 122 caps for Sweden, scoring 62 goals for the national team. He has been acclaimed as one of the top strikers of his generation. He retired aged 41 in 2023 having helped AC Milan win the Serie A title.
XTB will use Zlatan to promote the brand across Europe, he is well known to the broker’s target demographic groups and generally highly regarded too.
XTB said in the announcement about Zlatan’s appointment as an ambassador;:
“We firmly believe that persistence, perseverance, and the desire to constantly develop and achieve the best possible results are essential traits for both elite athletes and successful investors.”
And that
“Zlatan is undoubtedly a world-class athlete, and behind this captivating persona lies one of the greatest players of all time……………… We’re thrilled to welcome him to our team“
Charismatic and instantly recognisable Zlatan is heading a marketing campaign that emphasises the range of trading and investment products offered at XTB.
The broker has crafted a video featuring three different Zlatans, in a lift to get, the message across to prospective clients.
Which other margin trading firms have partnered with football players and clubs?
Margin trading firms have often sponsored sports teams and individuals, however Football has received the most sponsorship.
For example, AXI UK is the online trading partner of Manchester City this season, with the broker renewing an existing deal.
AXI has also re-signed Manchester City defender, and England international John Stones, who fronted the firm’s Spread Betting campaign, which ran from January 2024.
AXI has also partnered with the Man City women’s team, and the club’s Brazilian and Spanish associates, Esporte Clube Bahia and Girona FC, in which City Football Group or CFG has invested.
eToro has historically partnered with several UK Premier League clubs, and in 2023 it partnered with Women’s football teams in the UK, including Arsenal, West Ham and Crystal Palace.
For the 2024/25 season, eToro is sponsoring the Arsenal men’s and women’s teams, Everton FC’s male and female teams, and teams of both genders at West Ham and Crystal Palace.
The Israeli-based firm wants to create a conversation about trading and investing and wants to reach the largest audience when it does so, so rather than partner with just one club in a league, it adopts a multi-partner approach.
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