- Moneyfarm is highly rated in both expert and user reviews, boasting an average of 4.3/5 from 243 user reviews. Users appreciate the platform’s ease of use and the ability to invest in a variety of assets, including shares and ETFs. However, some have raised concerns about customer service and issues with account management.
- Experts commend Moneyfarm for its user-friendly interface and low fees, highlighting its unique position as a digital wealth manager that allows for both automated portfolio management and individual investment choices. They note the platform’s strong customer service and diverse portfolio options, although the minimum investment requirement is considered high.
- Users frequently praise Moneyfarm for its excellent customer service and straightforward investment process, often mentioning the platform’s reliability and good returns. However, there are notable criticisms regarding account management issues and unexpected fees, which have led to frustrations for some customers.
- Customer Reviews
- Expert Rating
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Customer Reviews
Excellent for small investor
Excellent for small investor
They keep me informed of…
They keep me informed of the performance of my investment and the current market trends which could affect the performance.
excellent
excellent
Very good personnel service
Very good personnel service
good.. user friendly
good.. user friendly
Easy to transfer in an…
Easy to transfer in an existing ISA and help when needed at the end of an email
Great platform, low costs, have…
Great platform, low costs, have made me a ton of money
Credible
Credible
5/5
Easy to manage and informative….
Easy to manage and informative. Responsive to requests for help
Excellent
Excellent
Easy to use platform
Easy to use platform
Investments seem to perform very…
Investments seem to perform very well
Excellent experience no complaints
Excellent experience no complaints
Advice available, not the cheapest…
Advice available, not the cheapest put performance is reasonable.
Happy with the service and…
Happy with the service and the investment of my money
Great for placing active management…
Great for placing active management investments
Good value
Good value
Low fees, good performance
Low fees, good performance
Good all round
Good all round
Expert Review & Rating
Moneyfarm Digital Wealth Management Review

Provider: Moneyfarm
Verdict: Moneyfarm is a digital wealth manager that aims to make personal investing simple and accessible. It was launched initially in Italy in 2012 by Italian bankers Paolo Galvani and Giovanni Dapra and entered the UK in 2016 and has big-name financial backers such as Allianz Global Investors, Cabot Square Capital, United Ventures and Poste Italiane.
Is Moneyfarm any good for wealth management?
Yes, Moneyfarm is more of a digital wealth manager rather than a robo-advisor as the portfolios are put together by investment managers, rather than automatically. The automation, as it were, is fine-tuning your portfolio to match your risk/reward choices. Unlike with other robo-advisors, with Moneyfarm you can also top up your portfolio with individual shares and ETFs.
Fees: Moneyfarm charges 0.75% to 0.6% up to £100k then 0.45% to 0.35% over £100k. Moneyfarm investing account fees are scaled between 0.75% for accounts between £500 and £50,000, then above £100k are 0.45% to 0.35%. Average investment fund fees are 0.2% and the average market spread when buying and selling is 0.10%.
Market Access: You can invest in 7 pre-made portfolios, but also (unlike a lot of other digital wealth managers and robo-adviors) also buy individual shares, ETFs, bonds and mutual funds online. It’s a bit of a shame you can’t buy US stocks, But Moneyfarm is best really for setting up regular investments in a GIA, ISA or SIPP, then letting them grow over time without too much tinkering and speculating on Tech stocks.
App & Platform: It’s really easy to use, plus it puts you through your paces to make sure you understand what you are investing in. Apparently, my Moneyfarm investor profile is “pioneering”, which means I want to take on more risk for potentially better returns.
Customer Service: This is mostly online as you’d expect but solves all issues – I’ve had some good calls with Moneyfarm about how its products work over the years, and its people really know their stuff. If you want to find out more about the ethos, you can read my interview with the CEO Giovanni Daprà on how they are so much more than a robo-advisor.
Research & Analysis: Not much to speak of other than a few guides, but that’s ok, as I don’t really want Moneyfarm spamming me with stock trading ideas.

Pros
- Easy to use with low fees
- The ability to buy shares, bonds, ETFs & funds
- Diverse managed portfolios
Cons
- High £500 minimum investment
- 0.75%* account fee is relatively high
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Pricing
(5)
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Market Access
(5)
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Online Platform
(5)
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Customer Service
(5)
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Research & Analysis
(5)
Overall
5Leave A Review
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Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
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