- Moneyfarm is highly rated in both expert and user reviews, boasting an average of 4.3/5 from 243 user reviews. Users appreciate the platform’s ease of use and the ability to invest in a variety of assets, including shares and ETFs. However, some have raised concerns about customer service and issues with account management.
- Experts commend Moneyfarm for its user-friendly interface and low fees, highlighting its unique position as a digital wealth manager that allows for both automated portfolio management and individual investment choices. They note the platform’s strong customer service and diverse portfolio options, although the minimum investment requirement is considered high.
- Users frequently praise Moneyfarm for its excellent customer service and straightforward investment process, often mentioning the platform’s reliability and good returns. However, there are notable criticisms regarding account management issues and unexpected fees, which have led to frustrations for some customers.
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Customer Reviews
amazing customer service, great value…
amazing customer service, great value for money
Moneyfarm offers a great investment…
Moneyfarm offers a great investment opportunity and services. It provides a platform through which I can monitor all the transactions in my business and in a very transparent manner too. I would highly recommend their services who is keen on medium to long term investment.
Great service and experience.
Great service and experience.
Nice website and dedicated personal…
Nice website and dedicated personal advisor for financial checkups
I dont have any knowledge…
I dont have any knowledge of investments and Money farm has been extremely helpful. I trust them
5/5
user friendly, good returns
user friendly, good returns
Good returns. Good personal support
Good returns. Good personal support
Very easy to find help…
Very easy to find help and to use
Everything is OK
Everything is OK
My portfolio is growing very…
My portfolio is growing very well
Quality
Quality
I find moneyfarm very good…
I find moneyfarm very good at communication with my personal account questions and also very informative information on the latest changes in the financial sector. The fees are good as they are managing my account. The app is quite straight forward use.
Excellent app customer service quick…
Excellent app customer service quick to reply accurate information value for money overall an excellent provider
Easy to set up, excellent…
Easy to set up, excellent support very good customer service
Easy to use, polite &…
Easy to use, polite & helpful advice, good results
Good product options, better returns…
Good product options, better returns than elsewhere and industry insights are useful.
Too high charges
Too high charges
Excellent
Excellent
Excellent customer service. Happy with…
Excellent customer service. Happy with growth of my investment.
Expert Review & Rating
Moneyfarm Digital Wealth Management Review

Provider: Moneyfarm
Verdict: Moneyfarm is a digital wealth manager that aims to make personal investing simple and accessible. It was launched initially in Italy in 2012 by Italian bankers Paolo Galvani and Giovanni Dapra and entered the UK in 2016 and has big-name financial backers such as Allianz Global Investors, Cabot Square Capital, United Ventures and Poste Italiane.
Is Moneyfarm any good for wealth management?
Yes, Moneyfarm is more of a digital wealth manager rather than a robo-advisor as the portfolios are put together by investment managers, rather than automatically. The automation, as it were, is fine-tuning your portfolio to match your risk/reward choices. Unlike with other robo-advisors, with Moneyfarm you can also top up your portfolio with individual shares and ETFs.
Fees: Moneyfarm charges 0.75% to 0.6% up to £100k then 0.45% to 0.35% over £100k. Moneyfarm investing account fees are scaled between 0.75% for accounts between £500 and £50,000, then above £100k are 0.45% to 0.35%. Average investment fund fees are 0.2% and the average market spread when buying and selling is 0.10%.
Market Access: You can invest in 7 pre-made portfolios, but also (unlike a lot of other digital wealth managers and robo-adviors) also buy individual shares, ETFs, bonds and mutual funds online. It’s a bit of a shame you can’t buy US stocks, But Moneyfarm is best really for setting up regular investments in a GIA, ISA or SIPP, then letting them grow over time without too much tinkering and speculating on Tech stocks.
App & Platform: It’s really easy to use, plus it puts you through your paces to make sure you understand what you are investing in. Apparently, my Moneyfarm investor profile is “pioneering”, which means I want to take on more risk for potentially better returns.
Customer Service: This is mostly online as you’d expect but solves all issues – I’ve had some good calls with Moneyfarm about how its products work over the years, and its people really know their stuff. If you want to find out more about the ethos, you can read my interview with the CEO Giovanni Daprà on how they are so much more than a robo-advisor.
Research & Analysis: Not much to speak of other than a few guides, but that’s ok, as I don’t really want Moneyfarm spamming me with stock trading ideas.

Pros
- Easy to use with low fees
- The ability to buy shares, bonds, ETFs & funds
- Diverse managed portfolios
Cons
- High £500 minimum investment
- 0.75%* account fee is relatively high
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Pricing
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Market Access
(5)
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Online Platform
(5)
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Customer Service
(5)
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Research & Analysis
(5)
Overall
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Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.








