- Experts rate Moneyfarm's General Investment Account highly, noting its trustworthy nature and low-cost investing model. The platform is designed to guide users through portfolio selection based on risk preferences, although it lacks the ability to invest in individual US stocks, which may limit options for some investors.
- Across 251 user reviews on Good Money Guide, averaging 4.3/5, customers frequently commend the platform's ease of use, effective portfolio management, and responsive customer service. However, a significant number of users express frustration over poor customer service experiences, particularly regarding fund transfers and compensation issues, which have led to considerable financial losses for some.
Moneyfarm General Investment Account Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.Our experts have rated Moneyfarm General Investment Account across one key area of our review framework.
- Excellent5.0
Pros
- Risk-based portfolios
- Low-cost investing
- Can buy individual shares
Cons
- Limited amount of individual shares
- No US shares available
See full expert review
Our verdict
Moneyfarm's GIA is a digital wealth manager and the platform makes it easy and cheap to set up a diverse investment account. As with other robo-advisors, it doesn't offer individual stocks, but instead you choose to invest in any of its seven risk-based portfolios through a stocks and shares ISA, a pension or a GIA.
Is Moneyfarm's GIA a Good Account?
Moneyfarm is a trustworthy account, based on our metrics of regulation, size and products. For the first £20,000 you invest each year, the ISA is a better option than the GIA because profits in a GIA are subject to capital gains tax.
Fees
Moneyfarm investing account fees are scaled between 0.75% - for accounts between £500 and £50,000 - then above £100,000 they are 0.45% to 0.35%. Average investment fund fees are 0.2% and the average market spread when buying and selling is 0.10%.
What is Moneyfarm's Platform Like to Use?
Moneyfarm’s investment platform is like a big quiz directing you towards the most appropriate portfolio based your responses to risk-based questions.
Customer reviews for Moneyfarm
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 251 reviews
- Excellent62%
- Very good19%
- Basic10%
- Poor3%
- Bad7%
What customers like
- Helpful customer service
- Good interest rates
- Effective portfolio management
What customers dislike
- Poor handling of transfers
- Inadequate compensation offers
- Misleading information on fees
Read customer reviews
3/5
good
good
Bad value and bad service
Bad value and bad service
Good experience about 1 year...
Good experience about 1 year good app and fair ETF
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Seems to have good customer...
Seems to have good customer service but to new to comment on performance
No thoughts
No thoughts
Experts on hands
Experts on hands
User-friendly roboinvestment platform with ethical...
User-friendly roboinvestment platform with ethical investment options giving good returns, and a focus on sharing market insight and education with customer base.
4/5
2/5
Pros:
One screen tells me the value of my investment
Cons:
Not ask for cookie verification every time
4/5
Pros:
Onboarding
Cons:
n/a
3/5
4/5
Pros:
Set and forget investment
Cons:
Lower fees
4/5
5/5
3/5
Pros:
No thought
Cons:
Better support
3/5
4/5
3/5
- Expert opinion: Moneyfarm reviewed & rated