- Experts commend InvestEngine for its user-friendly platform and zero-commission ETF trading, highlighting its recognition as “Best ETF Platform” in the 2025 Good Money Guide Awards. They note the simplicity of starting investments and the availability of a managed service, though they mention a limited range of about 763 ETFs as a drawback.
- Across 1635 user reviews on Good Money Guide, averaging 4.8/5, customers frequently praise the platform’s ease of use, low fees, and extensive selection of ETFs. Many users appreciate the straightforward investment process and the helpful customer service, although some express concerns about the responsiveness of support. Overall, the platform is seen as an excellent choice for both beginners and experienced investors seeking low-cost options.
Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.Our experts have rated InvestEngine across five key areas of our review framework.
- Pricing5.0
- Market Access4.0
- Platform & App5.0
- Customer Service4.5
- Research & Analysis4.0
Pros
- Fractional ETF investing
- Zero commission ETFs
- Managed ETF portfolio service
- Free ETF SIPP account
Cons
- Limited to ETFs
- Cannot buy individual shares
See full expert review
Our verdict
InvestEngine is one of the cheapest ways to buy ETFs as they offer zero account fees for DIY investors as well as low-cost simple managed ETF portfolios. They also have a managed ETF investment service, for those that want help with what to invest in.
Is InvestEngine any good?
Yes, InvestEngine won “Best ETF Platform” in the 2025 Good Money Guide Awards.
InvestEngine makes it really simple to get started by investing in ETFs with zero commission, although the market range is a bit limited if you are looking for more complex asset classes. Plus, they also have a managed service for those who want an expert to build a diverse portfolio of ETFs for them.
Pricing: Top marks as it is actually free to buy and hold ETFs in a GIA and ISA (although keep in mind you have to pay ETF charges to the exchange). Plus, the InvestEngine SIPP is free and managed accounts are very low cost too
Market Access: InvestEngine only offer about 763 ETFs on their platform so are marked down a bit here. However, they do offer enough to build a diverse portfolio of exchange-traded funds.
Platform & App: Both are well built and easy to use, intuitive and cross-device
Customer Service: InvestEngine are easy to contact through chat (even on weekends) plus an active community board. There is no published phone number on the site though.
Research & Analysis: There are some good insights on their blog, with fairly active social channels (mainly investing tips or product highlights).
Customer reviews
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 1,635 reviews
- Excellent89%
- Very good9%
- Basic2%
- Poor0%
- Bad1%
Read customer reviews
Cheap for a reason,….shocking customer service
Although Invest Engine is free for self managed ETF’s, the level of customer service is shocking. It takes weeks to get a reply to your query through your account and even then, they do not fully answer the question. They do not have a phone line to speak to them and if you look on the review sites recently, they are getting really poor customer service reviews. Think carefully before giving them your money as they are cheap for a reason. Thinking about transferring to Trading 212 or some other platform provider. Latest email to them sent 06 June, still no reply to another follow up email. This was from a few questions/ queries I sent them in January 2026 and were never fully answered with email ping pong.
Lee
Simple
Focuses on simple, straightforward ETF investments with no fees.
Easy to invest
Good options for investment.
Excellent
Makes a nice tidy profit.
Decent
App is easy to use. Lots of ETF choice but also lots of info to make that choice, so not overwhelming. Very low fees/charges.
Very granular tracking so easy to make decisions and adjust DIY portfolio.
Large range of preordained funds for those starting out and all based on sensible questions about your circumstances and attitudes.
Easily understood and operate
The platform is simple enough for an average person to use and charges are low having tried others its the one I prefer.
Efficiency
Many options, low charges, clear design
Cost effective
ETFs at low cost. No fees. Platform is user friendly with information on ETFs easily accessible. There were also the quickest at getting HMRC tax refund.
no jargon
straightforward and open
Simple
ETF dealing
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Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.
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