Investa Customer Reviews & Expert Rating

The overall score out of 10 combines our expert rating out of 5 with the average customer rating out of 5.
9.3/10Excellent

Based on 133 customer reviews and our expert analysis

  • Good Money Guide experts commend Investa for its zero-commission trading model and user-friendly mobile app, highlighting its focus on making options trading accessible in the UK. However, they note the high FX conversion fee and the lack of UK stock trading options as significant drawbacks.
  • Across 133 user reviews on Good Money Guide, averaging 5/5, customers frequently praise the platform’s ease of use, innovative features, and excellent customer support. Many users appreciate the educational resources available, which help demystify options trading, while some express satisfaction with the app’s sleek design and intuitive interface. A few users mention the need for more diverse trading strategies as a potential area for improvement.

Investa Expert rating

Our expert rating is the average of the areas listed here, each scored out of 5 by our team.
4.3Very good

Our experts have rated Investa across five key areas of our review framework.

  • Pricing4.5
  • Market Access4.0
  • App & Platform4.0
  • Customer Service5.0
  • Research & Analysis4.0

Pros

  • Zero commission trading
  • Beginner friendly app
  • Options educational guides

Cons

  • High FX conversion fee
  • Limited strategies
  • No UK stocks
See full expert review

Our verdict

Investa is a great way to start options trading. It’s a simple and intuative app that lets you trade and buy puts and calls on major US stocks. Capital at risk.

What is Investa?

Investa is a mobile-first investing app offering zero-commission trading of US stocks and options, with an intuitive interface and a simplified options chain that is on a mission to make options trading more accessible and easier in the UK.

Pricing: Zero commission stocks and options which is good, but the 0.99% FX fee is quite high compared to 0.02% from Interactive Brokers (although IBKR charges commission).

Market Access: You can trade stocks and buy near the money call and put options on major US stocks same day or up to a year in advance. No UK shares, indices, commodities or currencies (although you can trade sector and index ETFs like SPY).

Apps & Platform: Great iPhone app, but no desktop or Google Play version. The dealing ticket is very clear with some good explanations around breaking even.

Customer Service: Very good, an experienced and attentive small team give a bit of much needed personal service in the world of mega apps.

Research & Analysis: You get some basic Greeks data and charts on the app. The website has more educational guides on how to trade options.

What’s it like to trade options on Investa?

I like trading options, I like the way they are limited risk (when buying at least, which is all you can do on Investa at the moment) becuase you can set your stake, trade with what you are only prepared to lose and sit back and wait. You can trade End of Day Options on Investa, but for that sort of thing I prefer day trading on financial spread betting (because it is tax free god forbid I should make any money).

But I think options are great for long term positions becuase unlike spread betting or CFD trading, you don’t have to pay overnight funding fees to run a long term position. Which is important as interest rates are so high at the moment you can run up fees of over 10% a year, especially if you are trading with eToro who charge a whopping 6.4% +/- SONIA (ouch).

However, if you want a long term punt with options (or to hedge a position which is what everyone says they should be used for rather than straight speculation) your only cost is the premium you pay. After that there are no more fees until you sell or are exersised.

Talking of hedging, I think Snapchat is destroying my daughters life. She spends too much time on it. I hate Snapchat with the passion of a thousand suns. We don’t allow TikTok as it’s too adictive, Youtube is fine becuase there are tutorials for everything on it, Instagram is apparently for old people and she doesn’t even know what Facebook is.

But Snapchat is so ingrained in her and her friends social life, that it’s how they meet, how they communicate (WhatsApp is ignored) and where they share things that it’s impossible to ban. Of course with the exception of taking her phone away completely, but that is a ridiculios notion in this day and age.

So, I’ll hedge that hatred by reveling in the fact that whilst most other social media companies shares prices are doing well, Snap Chat is down about 30% over a year.

I’ve gone out as far ahead as possible on Investa and bought a single (becuase I’m a one lot wonder) Sept 26 $7 Put, which gives me the right, but not the obligation to sell 100 shares in Snap at $7. I am obviously hoping they go down significantly over the next year.

If they do, and I make a profit, I’ll use that to buy some shares in something that will stand the test of time like Rolls Royce (which is being touted as potentially the UK’s first Trillion dollar company) for her Junior SIPP, so that whatever damage Snap Chat has done in her teenage years, will maybe pay off for her retirement when I and Snap Bloody Chat are long gone…

Investa App Screenshots

Investa Customer reviews

Customer ratings come from reviews left on this site. Every review is read and approved before it is published.
5.0Excellent

Based on 133 reviews

  • Excellent98%
  • Very good2%
  • Basic0%
  • Poor0%
  • Bad0%
Read customer reviews

UK Broker no no sense US restriction rules apply to smaller retail traders

A B ·

Improving fast, taking feedback, responsive

Simple

Ben Reuben ·

Makes option trading simple

Welcoming

Jonathan Bridge ·

Makes the world of options trading accessible in a way that has never been done before.

Simple investing

Chris Gunning ·

Makes everything simple for beginner investors

Efficient

Semilore Babatunde-Jimoh ·

Their strongest angle is not “we offer options.” A lot of brokers offer access. Their actual value is packaging complexity into something more understandable.

Effortless

Yolande Maydew ·

The whole platform is straightforward to use and understand.

Integrity

John Lax ·

Customer service response is swift precise and currently on point

Agile

Garmon ap Garth ·

It’s a new app but it’s flexible and developing all the time with new features and wider pool of stocks

Innovative

Sean Rodwell ·

Customer Service and innovation.

Trustworthy

Lamar Moore ·

Provide a secure, easy to use platform

Innovation

Deepanshu Verma ·

There commission free trading and with modern software is market leading

best options platform

J Jose ·

Free options trading platform unlike anything else in the UK

Amazing!!!

Louis Russell ·

Easy to use user interface and amazing customer support when needed

Class

Richard Carter ·

Platform is easy to use.

Sleek UI!

Bradley Walker ·

Big win compared to existing web based platforms, wide range of options and easy to use. Ahead of curve with the current market and appetite for trading. Highly recommend!

Outstanding

Grant Crawley ·

A very easy to use, professional service.

Innovative

Matthew Powell ·

Investa is an innovative options trading platform that stands out for making complex strategies more accessible and user-friendly. What they do especially well is combining powerful trading tools with a clean, intuitive interface, allowing both new and experienced traders to make informed decisions with confidence. Their focus on clarity, speed, and smart analytics really sets them apart in the options trading space.

Efficient

Jihad El Misbahi ·

Option trading

Brilliant

Irtiza Majeed Sheikh ·

Availability of assets and user friendly features

Options trading

Ross Middleton ·

Easy onboarding and broad coverage

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  • Investa Launches Completely Free US Share Trading as It Prepares for Covered Calls - Investa has launched completely free US share trading, removing not only dealing commissions but also the foreign exchange fees that investors would normally expect to pay when buying American stocks from the UK. The FCA-regulated options trading app says customers can now buy and sell US shares without commission, FX charges or other trading fees, […]
  • Investa Voted Best Options Trading App 2026 - Investa has been voted Best Options Trading App 2026 at the Good Money Guide Trading Awards, with users praising its simplicity, innovation and commission-free access to options trading. The Good Money Guide Awards are based on customer feedback, votes and reviews and are free to enter. Investa received the most votes from options traders and […]
  • Alec Beasley, Investa Co-founder and CEO, On Winning Best Options Trading App 2026 - Alec Beasley, Co-founder and CEO at Investa, a mobile-based options trading app, discusses it’s unique features, the pros and cons of options trading, and the differences between options and traditional trading methods. Alec shares insights on common mistakes options traders make, tips for success, and the importance of education in the trading space. He also […]
  • Investa Options Trading App, Goes Live With Zero Commission US Stocks - Investa has officially launched to give UK investors access to commission-free options trading, who claim to be the country’s first zero-commission options trading app. Built by former Citi options broker Alec Beasley and Ian Fuller, former cheif technology officer of Freetrade, Investa aims to break down barriers in a market long dominated by high fees, […]
  • Start-up options trading platform, Investa closes crowdfunding early after doubling target - A £300,000 crowdfunding campaign by options-focused trading start-up Investa has closed early after raising more than double the target amount. In a LinkedIn post yesterday, Investa’s co-founder and CEO Alec Beasley stated that the campaign on crowdfunding platform Crowdcude had surpassed the £300,000 target in just two hours. “We’ve now reached an amazing milestone – […]

 

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