
- Experts commend Interactive Investor ETF Investing for its fixed account fees, which are particularly beneficial for larger accounts, and highlight the extensive selection of over 1,000 ETFs available. However, they note that the fixed fee structure may not be ideal for smaller accounts, and the platform has received a total rating of 4.1/5 based on various criteria including pricing and customer service.
- Across 1,125 user reviews on Good Money Guide, averaging 4.3/5, customers frequently praise the platform's flat-fee structure and wide range of investment options, particularly for serious investors. However, some users express dissatisfaction with customer service responsiveness and the platform's complexity, especially when navigating account features. Additionally, while many appreciate the competitive fees, a few have raised concerns about rising costs and the handling of charges across different account types.
interactive investor ETF Investing Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.Our experts have rated interactive investor ETF Investing across five key areas of our review framework.
- Pricing4.0
- Market Access4.5
- Online Platform4.0
- Customer Service4.0
- Research & Analysis4.0
Pros
- Fixed account fee good for large ETF accounts
- Low minimum deposit of £1
- Wide range of ETFs
Cons
- The fixed fee is not great for very small accounts
See full expert review
Our verdict
Interactive Investor won our award for best ETF investing account in the 2022 awards. You can choose from over 1,000 ETFs to invest or use their expert picks in the Super 60 and ACE 40 lists.
Capital at risk.
Summary
A good ETF investing platform for larger accounts, as costs are fixed and do not increase with your portfolio.
- ETFs available: 1,000
- ETF account charge: £4.99 per month
- ETF dealing charge: £3.99
- Account types: GIA, ISA, SIPP, JISA
Fees: Interactive Investor ETF dealing commissions are a free trade every month, then charged £3.99 or upgrade to a £19.99 “Super Investor” account 2 free monthly trades and deal for £3.99. Regular investing is free.
Customer reviews for interactive investor
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 1,125 reviews
- Excellent51%
- Very good33%
- Basic10%
- Poor4%
- Bad2%
Read customer reviews
Account info set out in...
Account info set out in a conventional and easily understood manner. Good quick customer service via their secure message system. I rate them as being very good all-rounders.
Reliable, quick to credit dividends,...
Reliable, quick to credit dividends, good range of stock.
I find it hard to...
I find it hard to navigate and not very intuitive.
Reasonable value, monthly share tradind...
Reasonable value, monthly share tradind credit useful.
Platform easy to use but...
Platform easy to use but annoyed that dealing account pays in dollars rather than automatically converts. Good tax reports and documentation
Ok but difficult website
Ok but difficult website
Good website, app and reasonable...
Good website, app and reasonable fees
quick and easy
quick and easy
Good
Good
User friendly
User friendly
Admittedly I preferred the lower...
Admittedly I preferred the lower fees of the Sharedealing centre which Abrd bought and am now part of ii. Very good customer service however.
5/5
Easy to use and works...
Easy to use and works well
I use my ii account...
I use my ii account for my trading and find it easy to use and straightforward
5/5
No thoughts
No thoughts
Simple to use - intuitive
Simple to use - intuitive
Good support
Good support
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Easy to use.
Easy to use.
I would say if you are a complete beginner, then there are better brokers for buying ETFs than Interactive Investor as they have a fixed fee plan, which can diminish returns if you have less than £1,000 to invest. If you are new to ETF investing you see our ETF platform comparison here.
- Expert opinion: Interactive Investor reviewed & rated

Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
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