AJ Bell does have an investing app, which is a good way of checking on your investments when out and about. But, I have to say, it’s a bit clunky compared to full-service brokers like Interactive Brokers or even new apps like CMC Invest. It’s not as good as the main website, as you dontt get the full screeners or research, plus it’s an absolute pain to log in to as for some reason it always seems to wipe my login info.
You can view your AJ Bell account and deal on the go on a variety of apps and devices. Its mobile apps are easy to use, secure, and allow you instant access to your account wherever you are. Apps are offered for a range of devices, including the iOS, Android, Apple Watch, Amazon Alexa, and Google assistant.
Through AJ Bell’s apps you can:
- See the value of your portfolio
- Deal on the go
- Enable two-factor authentication for added security
- View your current active trades
- Read and send secure messages
Capital at risk
- Good Money Guide experts rate AJ Bell's investing app highly, noting its excellent pricing, market access, and customer service, all receiving a perfect score of 5.0/5. However, they mention that the app can be clunky compared to other platforms and lacks some features available on the full website, such as advanced research tools and execution order types.
- Across 1103 user reviews on Good Money Guide, averaging 4.2/5, customers frequently highlight the app's user-friendly interface, low fees, and strong customer service. Many users appreciate the simplicity and reliability of the platform, while some express concerns about the app's stability and occasional login issues.
AJ Bell Investing App Rating Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.Our experts have rated AJ Bell Investing App Rating across five key areas of our review framework.
- Pricing5.0
- Market Access5.0
- Online Platform5.0
- Customer Service5.0
- Research & Analysis5.0
Pros
- Pick your own shares, funds and bonds or use their investing ideas
- Low account fees capped at £3.50 a month for shares
- Lots of account types
Cons
- High phone-dealing charges
See full expert review
Our verdict
AJ Bell’s investing app is a good choice for anyone who is more interested in keeping costs at a bare minimum whilst still having access to a huge range of markets and account types. It’s not quite as suitable for very active investors as II and HL due to the lack of execution order types, but for those who just want to build a portfolio without trying to time the market too much, it is a very good option.
Capital at risk
Is AJ Bell's App as Good as the Platform?
AJ Bell's app is a good way of checking on your investments when out and about. But it’s a bit clunky compared to full-service brokers like Interactive Brokers or newer apps like CMC Invest. It’s not as good as the main website, as you don't get the full screeners or research, plus I found it an absolute pain to log into - for some reason it seems to always wipe my login info.
Fees
AJ Bell charges 0.25% of the value of your investments for a GIA but share account fees are capped at £3.50 a month. Dealing costs are £1.50 for funds and £5 for shares but drop to £3.50 if you had 10 or more online share deals in the previous month.
Special Offers
Recommend a friend, and you’ll both get £100 gift vouchers. If you recommend a friend to AJ Bell and they invest more than £10,000 in a SIPP, ISA or LISA, you’ll each get an Amazon gift card worth £100.
Switch your share dealing account and receive up to £500 to cover exit fees. If you transfer your share dealing GIA valued at more than £20,000 to AJ Bell, it will help cover any exit fees charged by your current provider. AJ Bell will cover £35 per investment moved and up to £100 for general exit fees, up to an overall maximum of £500 per person.
Free subscription to Shares Magazine worth £220 a year. Get a free subscription to Shares by maintaining a balance of £4,000 or more across your AJ Bell investing accounts.
What is the App Like to Use?

Customer reviews for AJ Bell
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 1,103 reviews
- Excellent46%
- Very good35%
- Basic15%
- Poor3%
- Bad2%
Read customer reviews
Decent Value but Lacking Stability & Accountability
AJ Bell offers decent value for money compared to some competitors, but my experience has been mixed. Over the years, I’ve encountered several issues with platform stability, which can be particularly frustrating during crucial trading periods. Additionally, I’ve often felt like just another number rather than a valued customer when raising concerns. While I’ll continue using the service for now, the increasingly competitive platform market makes it worth exploring alternatives. The website and app are functional and reasonably user-friendly, but overall, there’s room for improvement.
Happy customer
I've used AJ Bell for more than 20 years, which says everything
A. J. BELL
Very pleased with their service. Good help line with any issues I trust them!
Simple to use
user friendly and easy to use
Easy to use and many options available
I find AJ Bell easy to use and navigate either through the App or through a browser. The customer service is easily available too. I am invested in some of their funds and also some independent funds. There is a wide variety of stocks available too ,which makes it easy to invest directly in those firms too. I really like their magazine too.
Overall I am satisfied with their services !
AJ Bell Dodl
For me this is a very good App and a great introduction to investing. It is very low cost but be aware shares to purchase are limited.
Have been investing my money into their ready made funds, cautious, adventurous, balanced, you get my drift and splitting different amounts into those funds. Have also purchased a small amount of shares. The funds and shares are doing ok to date but remember it’s for the long haul so I am prepared for the pendulum swinging back and forth regarding prices.
I did some research before picking an investment account mainly for a beginner and came across Dodl which seems to tick
the boxes for me at this given time.
Would definitely urge others looking for a low cost way of investing and just starting out to give it a try, I would at some point like to try the bigger platform with AJ Bell but still carrying out my diligence and also have to factor in that the costs will more higher.
Very little contact through Bank...
Very little contact through Bank of Scotland.
no thoughts
no thoughts
?
?
.
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Easy to use.
Easy to use.
4/5
Good
Good
Very good all round
Very good all round
very good updated website
very good updated website
Excellent Investment company
Excellent Investment company
Good value easy to deal...
Good value easy to deal with
i dont know enough
i dont know enough
Used for Lisa. Purchasing ETFs...
Used for Lisa. Purchasing ETFs is a bit higher than I would like and website could be easier to use but good for Lisa
Poor performance
Poor performance
Compare AJ Bell against other investing apps below:
| Investing App | Account Fee | Good For | DIY or Managed | Customer Reviews | More Info |
|---|---|---|---|---|---|
![]() | £24 per quarter | Active Investors | Both | (Based on 746 reviews) | See App* Capital at risk |
![]() | From £4.99 a month | Fixed Fees | DIY | (Based on 1,125 reviews) | See App Capital at risk |
![]() | 0.25% (capped at £3.50 pm) | Low Costs | DIY | (Based on 1,103 reviews) | See App Capital at risk |
![]() | Shares: £0 Funds: 0.45% | Customer Service | DIY | (Based on 1,775 reviews) | See App Capital at risk |
![]() | 0.6% | Portfolios | Manged | (Based on 2,571 reviews) | See App Capital at risk |
![]() | 0.75% | Regular Investing | Managed | (Based on 249 reviews) | See App Capital at risk |
![]() | £0 | Market Access | DIY | (Based on 1,375 reviews) | See App Capital at risk |
![]() | €10 per month or 0.12% | Pro Investors | DIY | (Based on 137 reviews) | See App Capital at risk |

Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.










