Apple Inc. Share Price Today, Forecast Target, Chat & Where To Buy [AAPL] Expert Rating

The overall score out of 10 combines our expert rating out of 5 with the average customer rating out of 5.
6.5/10Basic

Based on our expert analysis

Apple Inc. Share Price Today, Forecast Target, Chat & Where To Buy [AAPL] Expert rating

Our expert rating is the average of the areas listed here, each scored out of 5 by our team.
4.0Very good

Our experts have rated Apple Inc. Share Price Today, Forecast Target, Chat & Where To Buy [AAPL] across one key area of our review framework.

  • Outlook4.0

Pros

  • Cash generative monster with a low payout ratio that's been growing its modest dividend for 12 years
  • iPhone 15 range is selling well since launching in September outperforming the iPhone 14 at a comparable stage.
  • Service revenue grew to $22.31 billion up by $3.0 billion vs 2022 with gross margins the company running at 45.17%.

Cons

  • iPhone sales declining
  • Too reliant on China as a manufacturing base and a key market for sales
  • High valuation limits growth potential
See full expert review

Our verdict

The current Apple share price is $338.4 (As of 16:00 28-Sep-2026) which is a change of -2.67 or 0.78% from the last closing price of 338.4 with 0 shares traded giving NASDAQ:AAPL a market capitalisation of $4,938,670,422,924. The most recent daily high has been 342.99 and daily low 338.04. The NASDAQ:AAPL share price 52 week high has been 345.34 and the 52 week low 243.42. Based on the most recent NASDAQ:AAPL share price opening of 338.4, the current NASDAQ:AAPL EPS (earnings per share) are 8.72 and the PE (price earnings ratio) is 38.79.

Summary

The world's largest technology company has set such high standards for itself that it's easier for it to disappoint Wall Street than impress it. Apple's latest earnings showed a sharp drop in iPad and Mac revenues that was only partially offset by growth in services. More than half a dozen brokers reduced their price targets as a result. It's also trading dangerously near all-time highs, which could either result in a break out to new highs, or a fall, which may be an opportunity to buy on weakness. 17/01/24

The current Apple share price today is $338.4 (as of 16:00 28-Sep-2026) which is a change of -2.67 or 0.78% from the last closing price of 341.07. But what is the Apple share price forecast? Our Apple share price analysis and market data includes key financials, earnings estimates, peer performance, dividends, news and a company profile that will give you an indication as to whether this stock is a buy, sell or hold. Subscribe to Good Money Guide Analysis for expert opinion on the latest investment opportunities.

  • Today’s Apple Inc. share price is 338.4 (as of 16:00 28-Sep-2026) which is a change of -2.67 or 0.78% from the last closing price of 338.4.
  • With 0 shares traded this gives Apple Inc. a market capitalisation of 4,938,670,422,924.
  • Apple Inc.’s most recent daily high has been 342.99 and daily low 338.04. The Apple Inc. share price 52 week high has been 345.34 and the 52 week low 243.42.
  • Based on the most recent Apple Inc. share price opening of 338.4, the current Apple Inc. EPS (earnings per share) are 8.72 and the PE (price earnings ratio) is 38.79.

Featured Brokers For Buying Apple Inc. Shares

It currently costs 338.4 to buy one share in Apple Inc. (as of 16:00 28-Sep-2026) which is a change of -2.67 or 0.78% from the last closing price of 341.07. To buy shares in Apple Inc. you will need a stock trading platform like City Index.

We have ranked, compared and reviewed some of the best share-dealing platforms and accounts in the UK that are regulated by the Financial Conduct Authority (FCA). The main things to compare when choosing a share dealing account are the costs of buying and selling shares (trading fees) and how much it will cost to keep those shares on your account. You should also compare account types so you have the option to deal shares in a tax-efficient ISA, SIPP or for your children.

Is Apple Inc. A Good Investment?

The below Apple Inc. share price analysis and market data includes key financials, earnings estimates, peer performance, dividends, news and a company profile that will give you an indication as to whether this stock is a buy, sell or hold. Subscribe to Good Money Guide Analysis for expert opinion on the latest investment opportunities.

Apple Share Price FAQs

The current Apple share price is $338.4 (As of 16:00 28-Sep-2026) which is a change of -2.67 or 0.78% from the last closing price of 341.07 with 0 shares traded giving NASDAQ:AAPL a market capitalisation of $4,938,670,422,924. The most recent daily high has been 342.99 and daily low 338.04. The NASDAQ:AAPL share price 52 week high has been 345.34 and the 52 week low 243.42. Based on the most recent NASDAQ:AAPL share price opening of 338.4, the current NASDAQ:AAPL EPS (earnings per share) are 8.72 and the PE (price earnings ratio) is 38.79.

As a company, Apple is worth $4,938,670,422,924. This is the market capitalisation figure which is the price of each share multiplied by how many shares are available.

You can buy shares in Apple from the UK with an FCA-regulated stock broker that provides access to US stocks. Read the full guide to see the potential risks and rewards or buying Apple stock as a UK investor.

The Apple share price has dropped recently because it has been trading near all-time highs. The Apple share price also fell after the stock market’s muted reaction to the iPhone 15.

Apple’s IPO price was $22 when the company first listed on the stock exchange. But, there have been a few stock splits (to make the stock cheaper for investors to buy), so taking them into account the adjusted AAPL IPO price would have been $0.098 per share.

For reference, the Apple Stock splits have been:

  • June 16, 1987: 2-for-1 split
  • June 21, 2000: 2-for-1 split
  • February 28, 2005: 2-for-1 split
  • June 9, 2014: 7-for-1 split
  • August 31, 2020: 4-for-1 split

If you think shares in Apple are going to go up, then you should buy them. But, beware Apple is a volatile stock and despite being a stellar performer in the stock market and being responsible for making many share holders rich, past performance is not an indication of future performance.

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