WiseAlpha Customer Reviews
Tell us what you think of this provider.
Customer Reviews
Now available to rap up in an isa
I’ve been using this platform for a number of years now They have now added an isa of feature which makes the whole thing more attractive Then it already was
Access to bond narket
The bond portfolio portfolio allows me to diversify my investments at a fine grained level
Excellent
WiseAlpha offers an excellent platform that brings corporate bonds to private investors with a low entry barrier. The platform is beginner-friendly and offers a diverse range of bonds without the high investment requirements traditionally seen in this market.
Great financial product brought to the private investor
Corporate bonds were a product that was only available to the financial institutions and HNWI.
Wise Alpha as brought this Great financial product to the private investor and masses in general for a small upfront investment.
Been using the awesome product for 7+ years
Excellent opportunity to invest in bonds
Easy investing, secure and regular receipt of interest payments
Fantastic
Great to be able to knvest in diversified bonds, without high investment barrier
Does what it says
Both my isa and general account just work as they’re expected to and customer service is always excellent
One of the Best Investment Platforms
I believe WiseAlpha is one of the best Investment Platforms by compound your interest and leaving it for a long term.
Great Investment platform
Very friendly and easy to use.
Excellent platform opening investment options for all
Wisealpha is extremely easy to use for a beginner investor, offering a wide range of options as well as educating the user.
WiseAlpha platform
Very easy to use platform to enable access to a wide range of U.K. debt instruments with a reasonable management fee.
A top rate company
I am very impressed by the service I get from Wise Alpha. They handle my bond investments and ISAs since shortly after their inception and I’ve never had any issues with either their service nor the investments I’ve made through them. The staff are always knowledgeable, friendly and very helpful and prompt in dealing with any queries I may have.
Unique and great alternative investment option
WiseAlpha is a great choice for investors looking to diversify their portfolio beyond stocks and ETFs. By providing access to corporate bonds in a flexible and affordable way, the platform empowers more people to benefit from fixed-income investing. Whether you’re seeking regular interest payments or a lower-risk alternative to equities, WiseAlpha is a strong contender in the world of modern investing. I have started investing recently and would highly recommend them.
A great alternative to equities
Innovative finance ISA – Really like the robowise feature and ability to diversify portfolio away from equities.
Great way to diversify
Great way to diversify risk across different products/classes. Wisealpha opens up new opportunities that wouldn’t normally be available to those without big wads of £.
Team very helpful.
Fantastic investment option
Very easy to create a diverse portfolio of Corporate Bonds based on my own view of the market. Easy to access, low initial investment value to learn and a Bonds Academy to ensure your making educated decisions.
Expert and super quick customer service on top of a great product
My wife, son and I have ISA and Investment accounts for WiseAlpha fractional bonds – we must be 5 years in.
Returns have been great, the website and app are super clear and WiseAlpha has provides great education and customer support.
Could not recommend more – what a great company, product and team!
Innovation at its best.
An innovative fintech platform which delivers a great service. It is easy, quick and well supported by the Wisealpha team. A great initiative which will challenge many savings accounts by the returns that can be made. Particularly impressed by the extensive range of bonds that are available. Proud to say I’m a loyal supporter and investor since the early days.
Finally The Bond Market Is Open To All Of US!
I hold a sterling investment account with WiseAlpha which is a dream to manage. The platform is easy to use and friendly. As an early adopter I’m impressed how the site has expanded and I imagine that this application will become fully embraced by the pubic at large when it is appreciated what returns can be made by lending money to household names thereby minimising risk for highly competitive returns.
Unique investment platform.
A great and informative way to get corporate bonds on a small or large scale depending on your budget.
Great to see that an ISA has been introduced to the platform.
Looking to enjoy my investments grow over time, also there’s great customer service.
It investing is fun this is it!
A great company with a modern feel about it offering great products and returns to match.
It just makes invsetment in bonds and stocks so easy. Ratchet is a superb tool
My only criticism is the website…
Unique product
WiseAlpha offer a great opportunity to access the Corporate bond market by offering fractional bonds. I have been using them for years and am very pleased with them. The software is excellent and offers a lot of features lacking in the software provided by the Equity market providers.
Making the corporate bond market accessible to all
Thus far I have a IFISA into which I have transferred previous years’ ISA balances and this provides me, as a high-rate taxpayer, with an excellent way of getting a higher and relatively low risk return on my capital; you know exactly what you are going to get if you hold your bond to maturity as long as the company doesn’t default. I chose to make my own selection of bonds though the platform will do that for you should you wish according to your risk tollerance. Fees seem reasonable and reduce as a percentage of funds invested as you increase the size of your portfolio.
Would be even better if interest was paid on any cash balance.
Easy to use platform for investing in corporate bonds
WiseAlpha is a very easy platform to invest in fractional corporate bonds so you can spread your investment over more companies. Being able to invest via ISAs and SIPPs is a great addition to the WiseAlpha platform.
Great Investments Made Easy
I really like being able to invest in the Bond market with WiseAlpha because it is so easy to manage my investments.
Fractionalised high-yield bonds in ISA & SIPP
Access to wide range of fractionalised high-yield corporate bonds. Now available in ISA and SIPPs. Excellent way to diversify and derisk your portfolio.
Great platform UX and customer service
Bond yields
Great opportunities given access to all range of investments for everyone with clear financial plans
Innovative provider opening up the bond market to retail investors
WiseAlpha is the first provider (as far as I am aware) offering retail investors access to corporate bonds, which traditionally have been restricted to institutional investors only. With their recent introduction of the IFISA, this has become a great tool in the slightly more sophisticated retail investor’s toolbox. It is great for diversifying and gives you more control compared to a broad ETF. Their platform is quite simple and intuitive to use which is good for first time bond investors, but I think a bit more functionality would be welcomed. Customer service is responsive and helpful. Overall, quite pleased with the offering.
One suggestion would be to create a research hub where each bond issuer would be analysed in more details (e.g. historical financials, ratios, KPIs, breakdown of debt outstanding) – things you would easily find on Google/Yahoo Finance (but a lot of bond issuers are not public companies). For rated bonds, it would be great to have easy access to rating agencies reports.
IFISA available
Now that the IFISA is available I’m making full use of WiseAlpha. Over the past three years I’ve kept my investment low to avoid taxation. It’s allowed me to become familiar with the fractional bond market and get a feel for the terms and returns available. An interesting addition to my investments.
Be you own Fixed Income Manager
An easy to use and intuitive platform that enable you to access the institutional bond market through fractional bonds and materially increase the yield not normally available to retail investors. Happily investing and banking coupons since 2018
Great way ro grow capital
Been using Wisealpha since 2018. A great way to build wealth and hassle free. I like the ability to invest my money where I choose.
Now available as an ISA
The only way I know to be able to invest in fractional bonds that would otherwise be unaffordable.
And now available as an ISA which makes it more tax efficient and was very easy to transfer over my existing holding into the ISA through bed and ISA overnight with no costs or loss of income.
A+ for Fractional bond ISA
This is a really product the only fractional bond ISA I have seen, very easy to use and a really low entry point at only £100, also has a robo investor that does the investing and reinvesting for you.
WiseAlpha
It has been thanks to WiseAlpha that the closed door on access to investing in the corporate bond market has been opened. It’s a game changer for self investors and removes another choke on individuals giving more choices and opportunities for a broader range of investments. WiseAlpha have show an abundance of innovation and a progressive outlook to achieve this, no doubt a great deal of tanacity as well.
The Best Investment Platform
I believe WiseAlpha is one of the best investment platforms, manly for long term investment. As long as you compound your interest and leave it for long time, you will have the best result in the end.
Great alternative investment
Easy to use and can invest in bonds with small amounts
Amazing platform for democratising bonds & super easy to use
I have a general account with WiseAlpha. I find the market platform to be very easy to understand and simple to use. All relevant information is clearly displayed, along with important news items to make both investing & understanding the investment easy to do. Once invested, the dashboard shows a real-time view of your portfolio and provides a clear view of gains, accruals and future payments. If customer service is needed, staff have always been quick to respond and very helpful.
Affordable and simplified investments
I have a bonds account. I get great information that is digestible for a lay person who has never bought bonds before. The dashboard is really simple. The information about each company is really informative and if i have any questions i pretty much get same day response. This platform has given me good confidence to buy into a sector (bonds) that previously would have felt beyond me in confidence and probably perceived understanding. There is no jargon to wade through. And there is an information overview or deep dive company info. Which suits all level of bond buyers. So whilst, i am a total novice. I do feel there’s everything on the dashboard to grow my knowledge to make informed and confident investments.
Democratising bonds
Democratising and simplifying another asset class
We need more like this
Clear interface, abundant selection, understandable and simple pricing. I don’t expect anything more from an investment platform. Wishing the team continued success!
Great diversifier
Great way to access corporate bonds. To diversify my portfolio and earn attractive interest rates.
Simple, intuitive, value
The corporate bond market remains extremely difficult for everyday investors to access, I certainly did not believe I could invest in this asset class until WiseAlpha. It’s reliable, clear and simple to use in terms of corporate bonds with a good range of companies that you can diversify you portfolio with. Exactly what investors of all stages should want if you are looking to allocate a small section of your portfolio to high yielding bonds.
Great way to save and grow wealth
Intuitive platform. Access to lots of different bonds. ISA options fior tax efficiency and automated solutions available too.
Amazing platform
I have a bond investing ISA with wisealpha and they are a brilliant platform which enables me to see returns of 10%+
Bonds for all
Easy to add bonds to your investment portfolio with tax free options available. Professional investors like pension funds directly hold bonds and with Wisealpha you can too.
Great and easy product to use.
WA has great investment opportunities and a really easy UI to direct you around. I am really impressed with it.
Since 2018
I have been an investor in corporate bonds with WiseAlpha since 2018. I am fully satisfied with their bonds on offer, and client services. Fully recommend
A Simple & Affordable Way of Investing in Bonds & Gilts
Now WiseAlpha has an IF-ISA, this is my account of choice for tax free investments. I’m not exactly a high roller, but the site allows investments from £100 into bonds, and then smaller top ups against the bonds later.
WiseAlpha
Great investment idea!
A great offering
WiseAlpha gives superb access to an asset class that’s difficult to reach for most investors. The platform is intuitive, and the range of investments is excellent, from solid investment-grade bonds to more risky subordinated debt, allowing investors to build a portfolio that suits their goals (or the platform can do it for you). A WiseAlpha account should be part of every investor’s toolkit.
Disruptor!
Finally able to invest in corporate bonds being a retail investor.
Very good customer service
I have a standard account with WiseAlpha and find that the website is pretty straightforwrd, notification of payments etc. is reliable and customer service very responsive. Logging in is occasionally difficult as it alwys requires an SMS which on odd occasions can take far longer than desirable although this seems to have been getting better recently
Bond innovator and now ISAs
I have held an assortment of GBP and Eur bonds with Wisealpha since 2017, and in the last year, their robo bond portfolio. Remarkable evolution in recent years with ISA option and the ability for internal transfers of existing accounts.
Whenever required, customer service has always been excellent.
Great way to gain above average yields
WisaAlpha continues to deliver high street busting yields, as part of my investment portfolio strategy its my long term mid risk provider. Would be great to see an app version.
A great platform modern and…
A great platform modern and fun with good returns
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Complex to understand charges
Complex to understand charges
Fairly long experience trading bonds,…
Fairly long experience trading bonds, fairly expensive dividend share
Very Good
Very Good
4/5
3/5
Pros:
Bonds
5/5
Pros:
access to bond market
Cons:
include an app, provide ISA wrapper support
3/5
Pros:
Bot
5/5
5/5
4/5
Pros:
Access to bonds
5/5
Pros:
Access to a unique investment product.
Cons:
Offer ISAs.
4/5
Cons:
Yes
5/5
Pros:
Uniqueness
5/5
5/5
Pros:
Smart
Cons:
Better app
5/5
Pros:
Simplicity
Cons:
Perfect as is
4/5
Pros:
Speed
Cons:
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5/5
5/5
5/5
Pros:
Access to bonds, good training course and range of bonds to trade
5/5
5/5
Pros:
Easy to invest, never a problem, easy to speak to an agent, brilliant service.
Cons:
Nothing
5/5
Pros:
Ease of use
Cons:
Broader selection of bonds
1/5
Pros:
Different
Cons:
Nothing
5/5
Pros:
Best selection of bonds
Cons:
Provide ISA/LISA
5/5
Pros:
Unique access to corporate bonds
Cons:
Greater choice of Euro denominated bonds
5/5
Pros:
Excellent fractional product. Unique.
5/5
5/5
Pros:
Easy Access to Fixed Income market. Platform is good.
5/5
5/5
5/5
Pros:
Access to bond
Cons:
none
5/5
Pros:
Access to products
5/5
Pros:
Risk diversification
Cons:
Nothing
5/5
Pros:
The only company that I can buy these fantastic bonds
Cons:
They are already doing a great job
5/5
Pros:
Easy to use
Cons:
Develop an app
5/5
Pros:
Fractional bonds! Thanks for making them accessible to the public.
5/5
Pros:
Transparent, easy to use. Robowise
Cons:
Apply a monthly top up option. Better marketing and increased refer a friend fees
5/5
Pros:
simplicity
5/5
Pros:
Trade bonds in smaller sizes
5/5
Pros:
Only way to by bonds as consumer
Cons:
improve website
5/5
Pros:
Unique niche market.
5/5
Pros:
Access to high-yield corporate bonds, can buy fractional bonds
Cons:
Provide mobile app
5/5
Pros:
Security
WiseAlpha Expert Review
WiseAlpha Expert Review: Best Bond Broker 2025

Provider: WiseAlpha
Verdict: WiseAlpha is an online investment platform that enables UK investors to invest in fractional corporate bonds. Its aim is to make bonds – which traditionally were only accessible to large institutional investors due to high minimum transaction levels (£100k+) – more accessible to private investors.
Is WiseAlpha a good bond broker?
WiseAlpha won “Best Bond Broker” in the 2025 Good Money Guide Awards.
For those looking for more adventurous bond investments, WiseAlpha lets you invest in bonds with high minimum deposits you wouldn’t ordinarily be able to access.
Pros
- Extensive high-yield bond access
- Good educational material
- Open to retail and sophisticated investors
Cons
- OTC product
- No FSCS coverage
- Higher risk than listed bonds
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Pricing
(4)
-
Market Access
(4)
-
Online Platform
(4)
-
Customer Service
(4)
-
Research & Analysis
(4)
Overall
4
WiseAlpha Launches Gilt Investing (UK Government Bonds) With 0% Service Fees
Fractional bond investment platform WiseAlpha now lets customers buy Gilts with 0% service fees. This is a reduction from the previous annual service fee of 0.2%. However, WiseAlpha does charge a 0.25% early sales fee for selling a bond prior to it reaching maturity. WiseAlpha also offers Rolling Gilts, a tax-efficient automatic investing solution for

WiseAlpha launches “first ever” High-Yield corporate bond ISA
Bond trading platform WiseAlpha has launched a High-Yield Corporate Bond Innovative Finance Individual Savings Account (IF ISA). The new product allows users of the platform, which allows retail traders to directly trade in fractions of corporate bonds, to make tax-free gains on their investments in high-yield bonds. Like standard ISAs, IF ISAs allow savers to

WiseAlpha SSAS Launch targets company execs on bond platform
WiseAlpha, a start-up investment platform which offers retail investors access to fractions of corporate bonds, has launched its own Small, Self-administered Pension Scheme (SSAS) service. Readers interested in trading fractional bonds can open a WiseAlpha SSAS by downloading and completing an application form off the firm’s website. A SSAS is a pension trust set up

WiseAlpha’s latest crowdfunding round surpasses £350,000 target
WiseAlpha, a start-up digital marketplace for corporate bonds, has shot past its current crowdfunding target of £350,000. The company has raised £412,430 so far on Crowdcube, or 117% of its target for the funding round. Investors in the round will be issued equity convertibles, with shares in the company issued at a future date. In

Fractional Bond Investing With Rezaah Ahmad CEO of WiseAlpha
Bonds are all the rage at the moment and can be an excellent addition to anyone’s portfolio. However, compared to mainstream investments they often get overlooked as you have traditionally needed big pockets to get involved. WiseAlpha has been pioneering the concept of fractional investing making corporate bonds more accessible. As it’s been nearly five

WiseAlpha raises another £1m via crowdfunding site Seedrs
WiseAlpha, a fintech startup dedicated to fractional bond trading and ownership has announced a new fundraising round, via the crowdfunding platform Seedrs. Unlike equities bond markets are not easily accessible to retail investors. Bonds are often denominated in units of 100,000 dollars, pounds or euros and bond issuers have traditionally focused on institutional investors, rarely

Rezaah Ahmad, CEO of WiseAlpha explains how and why his platform allows private clients to invest in previously unattainable high-yielding corporate bonds
Life is pretty unfair really. All the (seemingly) best stuff is reserved for people with the most money. And finance is no different. If you’re taking out a massive mortgage for an eight-bed, detached mansion on a private estate you can borrow at interest rates that are lower than for an ex-local studio flat. When

Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.
To contact Richard, please ask a question in our financial discussion forum.

